Travel Corporation Selects Stibo Catalog's STEP Application to Manage its Product...

Travel Corporation Selects Stibo Catalog's STEP Application to Manage its Product Information and Marketing Processes

SWINDON, United Kingdom--(Business Wire)--
Stibo Catalog, a premier provider of product information
management solutions, announces that The Travel Corporation, a leading
global travel and tour operator, has selected the Stibo Catalog STEP
PIM application to centralize product information for a number of its
worldwide brands, and to streamline the use of product information for
both its printed and electronic marketing channels.

With the ever-expanding market for travel putting more pressure on
synchronized and timely brochure production and web publishing, the
Travel Corporation realized that it had outgrown its previous
technology. After extensive vendor evaluations, Travel Corporation
concluded that Stibo Catalog's STEP application is the best fit for
managing its product content in a central data repository, and to
enable the creation of brochure pages across a number of its variable
brands.

STEP will also feed content to a number of The Travel Corporation
brands' brochures as well as their respective web sites, helping to
ensure data accuracy and consistency, and providing additional up-sell
and cross-sell opportunities to its customers.

"With The Travel Corporation's investment in Stibo Catalog's STEP
application, we expect it to assist us in getting our brochures and
websites to market; with both accuracy and speed. It will also allow
us to continue our growth without having to add additional resources,"
says Company Director, Gavin Tollman. "In choosing STEP, we now have
the strength of the STEP PIM application to manage all our product
information and to ensure data accuracy, combined with the powerful
STEP tools to streamline our creation of sales and marketing materials
across our entire business."

"The selection of STEP by one of the leading providers of travel
shows that the STEP application is flexible enough to meet the
tremendous demands and variable requirements of the travel market,"
says Roger Twigg, Sales Director for Stibo Catalog UK. "This important
relationship with Travel Corporation demonstrates Stibo's continued
strength in the travel sector, where companies are looking to address
both online and offline sales with a more consistent message and less
duplication of resource."

"We are proud to have a company such as Travel Corporation choose
us for this important role in their business," says Mikael Lyngso, CEO
of Stibo Catalog. "Managing product information in an efficient way is
critical for companies looking to grow their business and to reduce
their costs and we look forward to assisting Travel Corporation in
these endeavors."

About Travel Corporation

The Travel Corporation owns a collection of quality international
travel and tourism companies offering an extensive selection of
holiday options across the globe. The Company caters to all travel
styles and budgets. All brands offer superior quality, value for money
and the highest levels of service. Their portfolio includes
world-leading escorted touring; premier independent holiday companies;
luxury hotels and many other leisure options. Of their various global
brands: Trafalgar Tours; Insight Vacations; Contiki; Brendan
Vacations; Milestones; Uniworld Boutique River Cruise; Grand European
Tours; AAT Kings; Creative Holidays; Thompsons and Destination America
are expected to use the STEP Stibo solution.

About STEP

STEP is a critical component for businesses that are improving
their business processes by pursuing a master data strategy for
products. STEP enables businesses to efficiently aggregate raw product
information from partners and disparate sources in a central product
repository, enrich and manage the product data, make consistent
product data seamlessly available throughout the enterprise, and
quickly deliver approved information throughout the product lifecycle
from procurement to multiple sales and support channels.

Industry leading language management and versioning capabilities
make STEP an optimal solution for global manufacturers, distributors,
retailers and services organizations.

About Stibo Catalog

Stibo Catalog helps companies reduce costs and improve time to
market by providing solutions to aggregate, manage, and distribute
product information efficiently. With global operations in the United
States, United Kingdom, Germany, Denmark, India, and Singapore, it is
part of the Stibo A/S group of companies. Stibo Catalog's customers
include travel and tour operators such as Thomas Cook, RCI, SAGA and
TUI Travel; as well as leading global manufacturers, distributors,
retailers and services organizations such as Sony, Premier Farnell,
Siemens, GE, RS Components, Millipore, Conrad Electronic, Patterson
Companies, MSC Industrial Supply Company, Harbor Freight Tools,
Figleaves.com and many others.

Stibo Catalog
Roger Twigg, +44 1793 500 627
Sales Director
rtwigg@stibo.com

Copyright Business Wire 2008