Beer In The Czech Republic 2008 - The Alcoholic Drinks Market Is Expected To Increase...

Beer In The Czech Republic 2008 - The Alcoholic Drinks Market Is Expected To Increase By 1% In Volume Terms Between 2007 and 2012

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/a9b005/beer_in_the_czech)
has announced the addition of the "Beer in the Czech Republic 2008"
report to their offering.

Beer in the Czech Republic market report offers a comprehensive
guide to the size and shape of the market at a national level. It
provides the latest retail sales data, allowing you to identify the
sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors
influencing the market - be they new product developments, packaging
innovations, economic/lifestyle influences, distribution or pricing
issues. Forecasts illustrate how the market is set to change.

Why buy this report

- Get insight into trends in market performance

- Pinpoint growth sectors and identify factors driving change

- Identify market and brand leaders and understand the competitive
environment

Product coverage

- Dark beer; Lager by origin; Lager by price platform;
Low/non-alcohol beer; Stout

Executive Summary:

Alcohol drinks market is slowly coming to life

The Czech alcoholic drinks market is slightly changing its
direction towards positive growth. The value sales growth is a little
faster than the volume sales growth, but both are expected to show
positive results over the forecast period. The development will be
seen throughout all sectors. The strongest increase will be seen in
wine, with RTDs/high-strength premixes and spirits improving in the
shape of less marked declines. Beer sales are expected to be stable
over the forecast period, mainly because of a strong performance by
low-/non-alcohol beer as well as healthy beer sales in the tourism
industry.

Decline in spirits is slowing down due to strong traditional
preferences

Spirits will experience a slight decline over the forecast period.
However, this will represent an improvement on the review period, when
the decline was stronger. The strong conservative preference for
traditional drinks prevails and drives the market. Also, companies are
trying to support the traditional tastes by strong advertising
campaigns and to launch products close to what people have been used
to drinking in the past. It is natural for companies to move from
full-strength beer, where it is hardly possible to change, to other
areas of the market, such as wine and spirits. The decline in spirits
is not expected to be any more dynamic due to the traditional
character of Czech consumers, who change their habits only slowly.

International players dominate

Each sector in the Czech alcoholic drinks market is dominated by
international players. As the strongest players in beer, the biggest
sector in Czech alcoholic drinks, SABMiller and InBev are the overall
leaders at GBO level, followed by Oetker-Gruppe, thanks to its strong
position in wine. Only the two leaders hold shares of more than 5%,
indicating the fragmented nature of the market due to the strong
preference for smaller local brands in beer and wine.

Hypermarkets strengthen their lead

Supermarkets/hypermarkets strengthened its lead in the
distribution of alcoholic drinks. The channel benefited from the
continued growth in number of outlets. More than 10 new hypermarkets
were added in 2007, while the number of independent shops continued to
fall. Spirits have the greatest level of distribution through
specialists, with a share almost twice the size of alcoholic drinks as
a whole in the Czech Republic, while specialists has the lowest
penetration in beer.

Wine to lead sales growth

Wine is expected to be most dynamic in the forecast period, helped
by the increasing shift towards lower alcohol drinks. Higher excise
taxes on spirits and a general shift to lighter/lower alcohol content
beverages is expected to benefit wine in general. Beer is expected to
be static, while spirits and RTDs are expected to decline.

Czech Manufacturers Improving Wine Quality

The popularity of wine among Czech consumers is increasing. The
sector developed more dynamically after the Czech Republic joined the
EU, when the country's borders were opened to a number of new brands
imported from all over the world. This was quite a new phenomenon for
customers, who could see exotic wine brands in regular retail chain
outlets and not just highly specialised wine shops. In addition, the
range of products is widening all the time.

Current Impact

Wine continues to be the most dynamic sector on the market. Wine
was the only sector that grew in both volume and value terms in 2007.
Sales increased by 3% in volume and 5% in current value terms, which
confirmed the rising popularity of wine compared to the other products
in the alcoholic drinks market.

Moreover, global retailers were able to import wine that was often
affordable also for customers who were still price sensitive. With a
number of local brands also present, wine sales became fragmented in
the Czech Republic and a variety of brands started to be offered that
were new to many consumers. The rising popularity of wine was the
result of an increasingly wide offer that satisfied not only avowed
wine lowers, but also consumers who were impressed by new wine
products so much that they switched from spirits or beer to wine.

Outlook

The outlook remains positive for wine in the coming years as well,
with stable dynamic growth in constant value terms expected over the
forecast period. The development of wine in terms of a wider range of
available brands will be completed and brands present on the market
will be growing further in terms of quality development. With a number
of new brands on the market, Czech consumers will learn how to
differentiate the quality of wine over the forecast period.

Other wider influences are also expected to drive demand - and at
the expense of other alcoholic drinks. Czech people are following the
health trend of the last couple of years, of which wine is a part. It
is mostly women who are switching to wine consumption, with it
becoming something of a norm to meet for a glass of wine in the cafe
or at home. Beer is becoming more of a drink for the country's youth
and/or males.

Impact

Euromonitor International predicts that producers will continue to
emphasise the quality of their wine production, persuading consumers
that local products are comparable with imported brands. This will be
supported by intensive promotion from a number of tasting
competitions, such as Wine Markets in Valtice, where almost 800 wine
samples are evaluated every year. As the number of wine competitions
is rising markedly, the prestige of contests declines due to the loss
of uniqueness. That is why wine manufacturers ought to avoid
organising too many events of this kind and focus more on educating
consumers on the differentiation of quality wine instead. Due to this
trend, distributors are expected to support manufacturers and focus on
strong brands. Potential for brand building in the Czech market was
significant at the end of the review period and distributors will
therefore not develop private label lines. Local brands will remain
considerably cheaper than imported products and will therefore sell
very well. As a result, the private label presence is predicted to
remain negligible.

Volume sales lag behind value, with prices on the increase

All sectors of the alcoholic drinks market are seeing increasing
prices, resulting in slower volume growth. The Czech market is very
mature with very high consumption levels and premiumisation is one of
the options for manufacturers to increase their profits, by launching
and emphasising higher-quality products and putting more effort into
branding and marketing.

Current Impact

The volume of the Czech alcoholic drinks market accounted for two
billion litres in 2007, which represented only a fractional
year-on-year increase in 2007. Sales in current value terms reached
CK139.9 billion, up by almost 2% on the previous year. With current
value sales more dynamic than volume, the average unit price in the
Czech alcoholic drinks market increased slightly at the end of the
review period. The reason for the growing unit price was mainly
changes in delivery costs and production expenses.

Outlook

The alcoholic drinks market is expected to increase by 1% in
volume terms between 2007 and 2012. In constant value terms sales will
increase by 5% over the forecast period. This means positive results
on the alcoholic drinks market in both volume and value terms, with
slight changes in product costs but stable volume sales, which will
remain at the same level or even increase a little year-on-year. The
premiumisation trend is not one that has met with any great favour
among consumers and standard and economy brands still prevail in the
local market.

While consumers will become experts on wines and spirits, the
social level will not play a key role in the consumption, with the
ability to consume a good-quality alcoholic drink at a reasonable
price being the main thing. For example, sales of fortified wine are
expected to rise by about 30% over the next five years, as this type
of alcohol beverage becomes more popular among the female population.
Still light grape wine is very popular among men and women. It has
become a good tradition to have a glass of wine with a meal either at
home or in the restaurant. This type of alcohol beverage is expected
to see a volume growth rate of around 15% over the forecast period.
The influence of British culture will be strong enough to maintain the
sales level of whiskey in the spirits sector. Single malt Scotch
whisky will be an example of this development in the spirits sector.
Other blended Scotch whisky has been considered as luxurious, but the
awareness of whisk(e)y classification among the Czech population was
still rather poor at the end of the review period. More demanding
consumers of whisk(e)y will stick to their taste and, as a result, the
popularity of the premium and super-premium brands will maintain their
sales levels over the forecast period.

Impact

Manufacturers will concentrate on reminding people about
traditional drinks such as Fernet Stock and Amundsen vodka by Stock
Plzen. Standard brands will lead over the forecast period and
strengthen their positions on the market. Stock Plzen is following the
taste preferences of the consumer, which will be an example to follow
for other market players. The impression was made by advertising
campaigns aimed more at attracting a wide male audience for
good-quality standard brands.

Euromonitor International expects this development to become
typical over the forecast period, when a number of manufacturers will
be encouraged to promote more actively their brands. The market will
be stabilising over the forecast period and even showing a slight
increase in alcohol consumption in the country, thanks to the
conservative taste preferences of Czechs. Manufacturers will target
more specific and profiled consumer groups with brands that will be
more tailored towards them. Distributors will cooperate, helping to
promote brands. Stores will participate more in different promotional
activities, such as discounts, gift packaging, alcohol sample testing
and merchandising. More products will be placed in reachable and
attractive positions, even if this has to be on the bottom shelves.

RTDs/High-strength boom turns to bust

RTDs seem to be losing their fizz, with their popularity rapidly
falling off. Once RTDs had been tried by younger consumers, the
novelty was quick to wear off, despite the initial enthusiasm.

Current impact

The performance of the RTDs/high-strength premixes sector was not
particularly surprising in 2007. Volume sales decreased by almost 7%,
which was at least a little slower than the decline in 2006. After a
tremendous boom that started in 2001, sales dropped drastically in
2005, and continued to decline in 2006 and 2007. The reason for the
declining interest in the sector is the strong conservatism of the
Czech population and low levels of activity by companies in terms of
brand promotion.

However, all is not yet lost, with Stock Plzen launching a new RTD
called Polarni Jahoda in 2007. This means that a leading player still
believes in the latent potential in the Czech market and in the power
of advertising campaigns. The only threat is the high price for this
particular product, which could slow down the sector's revival. People
could also still prefer the traditional way of consuming RTDs in the
form of Beton, a mix of Becherovka (national herbal high alcohol
content beverage) with tonic water, or Bavorak, a mix of Fernet Stock
(leading traditional Czech alcohol drink) with tonic water. Moreover,
the range of goods present on the market was extremely poor at the end
of the review period, which contributed significantly to the negative
development of RTDs/high-strength premixes. Manufacturers are slow in
planning to invest in RTDs/high-strength premixes, even though the
potential is seen as being significant. What was lacking at the end of
the review period was demand from consumers.

Outlook

The sector is predicted to see a gradual slowdown in its rate of
decline over the course of the forecast period, but will still
register a 4% volume CAGR between 2007 and 2012. In spite of the fact
that initial sales were optimistic and so were experts' forecasts in
2002 when RTDs/high-strength premixes expanded significantly, at the
end of the review period it was inevitable that the sector would be
stagnating due to the conservatism among local consumers.

Impact

RTD manufacturers should learn from the development of the last
two years and create conditions that might recreate the successful
years prior to 2005. Currently declining sales must not be viewed as a
permanent state, but as an opportunity. However, decline is inevitable
if no new products are launched over the forecast period.

In order to avoid this, manufacturers should not only introduce
new brands but also stress the benefits of the products. The Czech
population is not generally aware of the existence of
RTDs/high-strength premixes as yet and the products should be
communicated accordingly. Target groups are young consumers in
particular, for whom traditional products such as beer or wine or even
spirits hold little appeal as they do not feel they are trendy enough.

Manufacturers could learn from the success of Frisco, the only
malt-based RTD, which was launched as recently as 2004 and has been
selling well, mainly due to the appropriate positioning of the brand
as a party drink for the younger generation.

Distributors ought to follow manufacturers and make new brands
more visible and assail consumers with appealing presentations of new
products in stores. Their problem will not be getting customers to
purchase the promoted goods but getting them to purchase them
repeatedly. The typical behavioural pattern of Czech consumers is to
try a new product and then return to their standard brands. This is a
challenge for both manufacturers and distributors to tackle over the
forecast period.

Beer consumption restrictions in Slovakia could benefit Czech beer
sales

The beer consumption in the Czech Republic remained at almost the
same level in 2007, with volume sales showing only a fractional
decline compared to 2006, although current value sales were up by
almost 2% in 2007. The beer sector is not particularly dynamic because
of the stable traditional consumer tastes and the crowded marketplace.
The interest of consumers is moving slowly to other sectors like wine
and traditional drinks in the spirits sector. However, the high level
of beer consumption could be maintained by the influence of tourist
consumption, particularly in light of the beer consumption
restrictions introduced in neighbouring Slovakia in November 2007.
Even though some consumers' preferences will move to other sectors,
the level of beer consumption should be maintained by beer tourism.
The loss of beer drinkers concerns mainly the young generation coming
of age that has a wider range of alcoholic products to choose from
compared to their peers in the past. Consequently, beer is not
necessarily a drink of first choice for such people any more.
Important changes occurred in low-/non-alcohol beer as a result of the
new drink-driving regulations introduced in 2006, persuading some
people to move to beer with a lower alcohol content, boosting sales of
such products.

Outlook

A significant decline in beer consumption in the Czech Republic is
not expected. Per capita consumption stood at 163 litres in 2007, and
is expected to fall slightly to 162 litres over the forecast period -
but will still be far higher than other major beer markets, such as
the UK or Germany. While wine, for example, can be expected to see
faster growth, the dominant beer culture in the Czech Republic is not
going to vanish overnight. Domestic consumption will keep its strong
position, and beer will also be boosted by the rising number of
foreign visitors and the growing tourist industry - Czech beer
remaining a very important reason to visit Czech Republic for many
consumers. This will be expected to ease any slowdown.

Manufacturers are aware of rising consumption among foreigners and
have already started to bring Czech beer closer to these consumers,
who are used to different packaging. Beer bottles that have been
typical of the Czech market for a number of years are now changing
their shape, for example Budejovicky Budvar redesigned its bottles in
November 2005, and the share of beer packed in cans is also rising.
Packaging is the only platform with potential to develop distinctively
over the forecast period, as more appealing design is likely to
attract foreign consumers, who currently drink mainly the strongest
local brands. Consequently, this target group will also start
consuming brands by smaller breweries, which will contribute to rising
sales in this target group.

Impact

In addition to successful sales abroad, manufacturers will also
fight to maintain high consumption levels of beer at home. Euromonitor
International expects companies to emphasise the traditional aspects
of beer consumption in the Czech Republic, using the arguments of high
quality, prestige and popularity of Czech beer abroad, which will
contribute to self-confidence among Czechs as the "beer nation". "Beer
nation" and deep traditions is used in TV advertising abroad, for
example on Russian television, with a view of Old Time Square and
invitations to visit Prague. The popularity of Czech beer is rising in
Russia in terms of levels of consumption, but, of late, Czech beer is
increasingly being produced under licence instead of being exported
from the Czech Republic to Russia. Germany is the biggest consumer of
Czech beer. One positive point is that Slovakia has introduced
restrictions on beer consumption and most likely beer tourism will
move back or switch to the Czech Republic from here in the near
future.

Not only are manufacturers predicted to stress the popularity of
Czech products in the world market, they will also do so in the local
market. Pivovary Staropramen ran a beer festival in Ostrava in June
2007, while the Branik brand was promoted in a TV advertising campaign
in winter 2006. Plzensky Prazdroj with its slogan "Bernard with a
clean head" for low-alcohol content beer Bernard advertised all over
Prague on street billboards - a major influence ahead of the new
drink-driving regulations introduced in 2006, making people move more
towards low-alcohol content beer.

On the other hand, polarisation of beer sales will also be
apparent, as the share of the economy price platform is also expected
to grow. Manufacturers will develop cheap brands in order to satisfy
price-sensitive consumers and maintain beer sales. For this target
group, companies will not use the aspect of prestigious brands but
good value for money, which will still be the main criterion for the
purchase decisions of price-sensitive customers.

Spirits sales continue to stagnate

Lack of innovations and a shift towards lighter alcoholic drinks
doomed spirits to a further decline in 2007, with volume sales down by
almost 1%. The decline is expected to continue in the forecast period
as well, when a volume CAGR of around 1% will be registered. However,
in spite of this, tradition and conservatism is still strong in
spirits in the Czech Republic and consumers are not expected to give
up their taste preferences.

Outlook

The premiumisation trend will, however, become more apparent over
the forecast period. Economy products will be the only price platform
that will not be advertised via expensive campaigns on TV and in
cinemas, but mainly in leaflets with products on special offer at
reduced prices.

Declining per capita consumption in spirits is unlikely to be
reversed over the forecast period as the consequence of adopting
healthier lifestyles and the switching of a number of Czech consumers
from spirits to wine becomes more apparent. Moreover, spirits is not
viewed as a trendy drink any more due to the high alcohol content and
traditional taste preferences. The core of the target group will be
found among loyal consumers who were already fond of spirits at the
end of the review period.

Imported brands will benefit from their strong image and will be
positioned mainly in the premium segment, while local players will
rely on the long tradition of their products that are popular with the
conservative Czech population. Local brands competing with imported
products will represent mainly the original standard segment elevated
towards the upper end of the market.

Impact

Due to the poor overall performance of spirits, only strong brands
will have the potential to survive amidst the intense competition.
Premium brand owners will become more eager to attract customers via
more intensive advertising. Jameson Irish whiskey was advertised
intensively for a considerable part of 2006 and 2007, for example.
Standard and economy brands are still very popular. For example,
spirits leader Stock Plzen actively advertises the Amundsen vodka line
all over the Czech Republic and runs TV commercials for Fernet Stock.
This company is closely following the market movements and consumer
preferences. After the active advertisement of luxury brand Magister,
the company is getting back to traditional and cheaper drinks to
appeal to the innate Czech conservatism.

The urge to improve the images of local standard brands will be
essential, as standard brands could not compete with imported brands.
It can be recommended to manufacturers to follow the example of Stock
Plzen and its brand Bozkov Tuzemsky, which has survived the attacks of
imported brands thanks to good quality and support from customers for
whom the brand also has a sentimental value, among other things.
Producers should appeal to the patriotic feeling of Czech consumers
and build improved images of their brands to help them compete in a
market saturated with imported products. On the other hand, local
players should work hard with premium local brands that will otherwise
struggle to compete against premium imported products with their
strong and well-established images.

Specialist Retailers

Sales of specialist retailers, wine specialists in particular,
were growing steadily towards the end of the review period, as they
became more popular. Customers were more demanding and requested
brands that were not available in hypermarkets and supermarkets.
Another reason why some customers started to prefer specialist
retailers was to seek advice from sommeliers, who are not present in
unspecialised retailers.

The percentage of alcoholic drinks sold through specialists grew
from a volume share of less than 9% in 2002 to just over 11% in 2007.
Customers of specialist retailers are not price sensitive and buy more
expensive brands. This is helping the share of the premium price band
to increase.

Although the popularity of specialist retailers is growing,
specialist retail chains were not yet developed in the Czech Republic
at the end of the review period, when only independent wine shops were
typical specialist retailers. VIP Pseja Zlin, a wine specialist, is
the only representative of a specialist chain.

Outlook

The trend of developing specialist retailers is set to continue
over the forecast period. They are predicted to specialise by
alcoholic drink sector and therefore not only wine shops but also
whisk(e)y specialists, such as The Whisky Shop, for example, or shops
with other spirits are expected to appear on the market in greater
numbers. Consequently, the first specialised chains in alcoholic
drinks (other than wine) will only emerge in the Czech retail market
over the forecast period. Czech customers demanding high-quality
alcoholic drinks will become loyal customers of specialist retailers.

Demand for premium and super-premium brands will target
specialists that will be able to provide a wider range of goods.
Standard brands will remain in supermarkets/hypermarkets and will be
distributed more via discounters. Economy brands will become the core
portfolio of discounters over the forecast period.

Impact

Specialist chains will be active on the market. Newly set up
chains but also specialists that are already active abroad will be
present in the Czech Republic over the forecast period. Sales of
upmarket brands will rise over the forecast period. Mainly thanks to
the operating of specialist retailers, consumers will be more educated
on the culture of alcoholic drinks consumption. They will be able to
determine not only what type of alcoholic drink is consumed with a
particular meal, but also what particular product within that group
will go better with it. In particular, while over the review period a
typical Czech consumer knew that red wine should be consumed with
meat, over the forecast period he or she will be able to choose
exactly the right kind of wine.

Market Merger and Acquisition Activity

Druzstevni Vinne Sklepy Hodonin has been up for tender since 2004.
The owner of the company is the Czech and Moravian Union of Consumers.
The reason for putting the company up for tender was a lack of cash,
with all plans by the union to launch on the market high-quality Czech
and Moravian wines having failed due to the infamous Brno judgment.

Small local companies producing spirits have been relaunching
several brands, the production of which had been discontinued. Rudolf
Jelinek brought back such brands as Praded and Gold Cock whisk(e)y in
2006, which had been discontinued, but had previously been popular
among Czech consumers in the late 1990s.

The largest local distributor of spirits, Alkometa, became part of
the Brown-Forman group on 15 June 2006. The new name of the company is
Brown-Forman Czech&Slovak Republics sro. The brands that the firm
distributes on the Czech market include Finlandia, Jack Daniel's,
Southern Comfort, Bacardi, Martini, Hennessy and Grant's.

Having replaced Alkometa, the newly set up company Brown-Forman
Czech&Slovak Republics sro will become a key player in spirits in the
Czech market over the forecast period.

Outlook

More mergers and acquisitions are expected over the forecast
period, mainly in the wine sector, which was fragmented at the end of
the review period. Manufacturers of spirits are also expected to merge
or at least sell some of their brands to other companies in order to
optimise their operations.

Rudolf Jelinek, the largest local manufacturer of fruit spirits,
will merge with its mother company Moravia Holding. The name of the
new firm will remain Rudolf Jelinek. The objective of the merger is to
simplify the management and ownership. Moravia Holding is a company
that rents real estate and has controlled Rudolf Jelinek since 1997.
Thanks to the merger, the assets of the new company are expected to
account for almost CK0.5 billion and the capital will reach CK278
million. The merger will also give Rudolf Jelinek access to
restaurants and holiday resorts that are owned by Moravia Holding.
According to company representatives, tourism offers great potential
to promote products and therefore increase on-trade sales. Moreover,
it is a market area with good expectations.

Impact

The range of wine brands is expected to grow, red and white in
particular. However, more mergers and acquisitions are also expected,
which will hit the competitiveness of small manufacturers. Unless they
are providing goods that are unique on the market, for example unusual
products such as unique grape varieties of wine or liqueur with
special ingredients, small companies could be forced out of the
market.

Manufacturers will differentiate between brands that are
profitable and those that do not sell well. The former will be the
target for further sales, while the latter will be withdrawn from the
market. Manufacturers with prevailing weak brands are predicted to
sell strong brands, if they have any, and leave the business. Due to
this development, the large number of small liqueur producers that
were still active on the Czech market is expected to decline markedly
over the forecast period.

Key Topics Covered:

EXECUTIVE SUMMARY

Alcohol drinks market is slowly coming to life

Decline in spirits is slowing down due to strong traditional
preferences

International players dominate

Hypermarkets strengthen their lead

Wine to lead sales growth

Czech Manufacturers Improving Wine Quality

Volume sales lag behind value, with prices on the increase

RTDs/High-strength boom turns to bust

Beer consumption restrictions in Slovakia could benefit Czech beer
sales

Spirits sales continue to stagnate

Specialist Retailers

Summary 1 Leading Specialist Retailers

Market Merger and Acquisition Activity

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Sector: Total Volume
2002-2007

Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth
2002-2007

Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth
2002-2007

Table 6 Sales of Alcoholic Drinks by Sector by On-trade vs
Off-trade split: Volume 2007

Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs
Off-trade split: Value 2007

Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs
Off-trade split: % Volume 2007

Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs
Off-trade split: % Value 2007

Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner
2003-2006

Table 11 Off-trade Sales of Alcoholic Drinks by Distribution
Format: % Value Analysis 2007

Table 12 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2007

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total
Volume 2007-2012

Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Value
2007-2012

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total
Volume Growth 2007-2012

Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total
Value Growth 2007-2012

APPENDIX

Legislation

Taxation and Duty Levies

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2007

Table 19 Selling Margin of a Typical Beer Brand 2007 - Gambrinus
10

Table 20 Selling Margin of a Typical Imported Wine Brand 2007-
Cousigna Chardonnay (2006) - Chardonnay

Table 21 Selling Margin of a Typical Domestic Wine Brand 2007 -
Cousigna Chardonnay (2006)

Table 22 Selling Margin of a Typical Imported Spirit Brand 2007 -
Johnnie Walker Red Label

Table 23 Selling Margin of a Typical Domestic Spirit Brand 2007 -
Fernet Stock

Operating Environment

Price Band Methodology

Summary 2 Lager by Price Band 2007

Published Data Comparisons

DEFINITIONS

Summary 3 Research Sources

LOCAL COMPANY PROFILES - CZECH REPUBLIC

SECTOR DATA

Table 24 Sales of Beer by Subsector: Total Volume 2002-2007

Table 25 Sales of Beer by Subsector: Total Value 2002-2007

Table 26 Sales of Beer by Subsector: % Total Volume Growth
2002-2007

Table 27 Sales of Beer by Subsector: % Total Value Growth
2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Volume
2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: Value
2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume
Growth 2002-2007

Table 31 Sales of Beer by On-trade vs Off-trade split: % Value
Growth 2002-2007

Table 32 Beer: Production, Imports and Exports: Total Volume
2001-2006

Table 33 Beer Exports by Country of Destination: Total Volume
2001-2006

Table 34 Beer Exports by Country of Destination: Total Value
2001-2006

Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 36 Beer Imports by Country of Origin: Total Value 2001-2006

Table 37 Company Shares of Beer by National Brand Owner 2002-2006

Table 38 Company Shares of Beer by Global Brand Owner 2002-2006

Table 39 Brand Shares of Beer 2003-2006

Table 40 Forecast Sales of Beer by Subsector: Total Volume
2007-2012

Table 41 Forecast Sales of Beer by Subsector: Total Value
2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Volume
Growth 2007-2012

Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth
2007-2012

Companies Mentioned:

- Bohemia Sekt As

- Budejovicky Budvar As

- Pivovary Staropramen As

- Plzensky Prazdroj As

- Starobrno As

- Stock Plzen As

For more information visit
http://www.researchandmarkets.com/research/a9b005/beer_in_the_czech

Source: Euromonitor International

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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