Get Vertical: Marketing Workshops to Boost the Bottom Line of Small Businesses

SAN FRANCISCO, CA, Aug 05 (MARKET WIRE) --
VerticalResponse, Inc. (www.verticalresponse.com) today announces five
new dates in its series of Email Marketing Workshops to teach small
businesses in key vertical markets how to maximize their online marketing
campaigns through the use of email marketing, survey and direct mail
tools. The five new workshops will take place in Portland, OR; San Diego,
CA; Cleveland, OH; Chicago, IL; and Scottsdale, AZ, extending the series
launched earlier this year with events in San Francisco, CA; Denver, CO;
and Austin, TX. Previous workshops reached capacity, with registration
closing as much as a week ahead of the events.

"We love the passion we see in the small business community -- and it's so
great to travel to different cities and share the concerns of small
businesses across the country, and what VerticalResponse can do to help,"
said Janine Popick, founder and CEO of VerticalResponse. "Our events in
Denver, Austin and San Francisco were huge successes, and with the new
sessions we've added to the bill, we're sure this next group will be even
better! Our goal is to let small business owners know how they can easily
and effectively market themselves, without breaking the bank."

GetVertical Workshops now provide a full day of sessions packed with
marketing advice, real world examples of successful marketing campaigns
and hands on training on how to use the VerticalResponse suite of
products.

"As a new VerticalResponse user, I found the workshop incredibly
informative. We got some great ideas for best practices and learned about
the latest in online marketing," said Barbara Ouellette of Rancho la
Puerta Spa. "Since attending just three months ago, we have already grown
our list by more than 20%, and we're looking forward to incorporating
surveys into our marketing mix. I would recommend GetVertical workshops
to any small business, whether you're getting started with email
marketing or just need a refresher."

Each day's schedule begins with a Keynote address, and then attendees will
learn about a range of online marketing fundamentals, with
sessions
including:

-- "Best Practices in Small Business Marketing"
-- "Making the Most of Surveys"
-- "Workshop: Extreme Makeover for Your Email Marketing Campaign"

Small Businesses can register for workshops in their area at
www.verticalresponse.com/getvertical. Additional GetVertical Workshops are
the latest in a series of programs VerticalResponse has implemented to
help current and potential customers learn from each other, and from best
practices observed at the macro level. Other programs include Popick's
award-winning blog, the VerticalResponse Lounge, their own online
community which recently surpassed 1,000 members, the "VerticalResponse -
Email Marketing for Small Business" Facebook group, topical podcasts, and
more.

VerticalResponse Email Marketing Workshop Tour Schedule

-- San Diego, CA, The Westgate Hotel, Tuesday, Sept 9th
-- Chicago, IL, Renaissance Blackstone Hotel, Tuesday, Sept 16th
-- Cleveland, OH, The Ritz-Carlton, Wednesday, Sept 17th
-- Portland, OR, Hilton Portland & Executive Tower, Tuesday, Sept 23rd
-- Scottsdale, AZ, Four Seasons Scottsdale at Troon North, Wednesday, Dec
3rd

About VerticalResponse

VerticalResponse, Inc. (http://www.verticalresponse.com) is a leading
provider of self-service email marketing, survey and direct mail services
empowering small businesses and non-profit organizations to create, manage
and analyze their own direct marketing campaigns. VerticalResponse's
flagship product, which allows customers to deliver sophisticated yet
easily deployed email campaigns, is the most intuitive and affordable
Web-based direct marketing solution available. VerticalResponse is
headquartered in San Francisco, California. For additional information,
please visit www.verticalresponse.com.

Contact:
Martha Shaughnessy
AtomicPR for VerticalResponse
martha@atomicpr.com
415.402.0230

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