New PlanPointer Online Tool Guides Consumers Looking For Individual Health Insurance...

New PlanPointer Online Tool Guides Consumers Looking For Individual Health Insurance with HumanaOne

Picking a plan greatly simplified with new Internet technology;
easy-to-understand language makes process quick and easy
LOUISVILLE, Ky.--(Business Wire)--
Humana Inc. (NYSE: HUM) today announced the introduction of a new
online tool for consumers who apply for individual health insurance
through HumanaOne, the company's line of individual health plans.

The new PlanPointer tool - now available on Humana-One.com in most
states where Humana offers individual health plans - guides consumers
in selecting, personalizing and applying for a health plan that fits
their needs.

"With PlanPointer, HumanaOne is transforming what can be a
time-consuming process - applying online for individual health
insurance - into a simpler, quicker, easier process that gives
applicants confidence they have selected the health plan that is right
for them," said Steven DeRaleau, chief operating officer of HumanaOne.
"Using plain language, PlanPointer guides applicants through a series
of simple questions that allow them to make and refine choices, based
on their individual needs."

Sometimes in buying individual health insurance, it's not easy for
consumers to find the right balance of coverage and cost, especially
while trying to make sense of insurance jargon and complex data. With
PlanPointer, HumanaOne is clarifying any confusion for its online
insurance applicants.

Applicants answer four basic questions regarding monthly premiums,
benefit levels, prescription-drug coverage, and their interest in a
health-savings account. As applicants answer each question, the list
of appropriate plans narrows - with only the most relevant plans
appearing at the bottom of the display.

Ron Rogowski of Forrester Research wrote in a recent report that
HumanaOne's PlanPointer tool "brings transparency to insurance
purchasing ...(it) guides users with embedded help that explains
potentially confusing terms like "co-pay," "co-insurance," and
prescription drug deductible." ("Rich Internet Applications that Build
Brands," Forrester Research, March 2008).

Humana partnered with Molecular, an award-winning agency known for
its ability to help companies design Web strategies and experiences
that grow and strengthen their brands with customers online -
especially through the use of "Rich Internet Applications" such as
HumanaOne's PlanPointer tool.

HumanaOne health plans are designed specifically for individuals
and families not insured by an employer, such as self-employed
entrepreneurs, small business employees, part-time workers, students
and early retirees. Humana markets HumanaOne plans through insurance
agents and brokers, as well as directly to consumers.

Humana guarantees monthly premium rates on its HumanaOne plans for
one full year after purchase, as long as the member remains in the
same area and keeps the same benefits. Thanks to Humana's nationwide
network of doctors and hospitals, HumanaOne policyholders who move to
a different state can simply take their plan with them, and in most
cases, those who work or travel away from home can receive in-network
benefits by seeing any of the more than 400,000 Humana-contracted
doctors, hospitals and other health care providers across the country.

HumanaOne members have 24-hour access to online tools and
resources, enabling them to check claims status, medical expenses,
compare hospital, doctor and prescription costs and more. HumanaOne
accepts individual health insurance applications by phone or via its
website at http://www.humana-one.com.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is one of the
nation's largest publicly traded health and supplemental benefits
companies, with approximately 11.5 million medical members. Humana is
a full-service benefits solutions company, offering a wide array of
health and supplementary benefit plans for employer groups, government
programs and individuals.

Over its 47-year history, Humana has consistently seized
opportunities to meet changing customer needs. Today, the company is a
leader in consumer engagement, providing guidance that leads to lower
costs and a better health plan experience throughout its diversified
customer portfolio.

More information regarding Humana is available to investors via
the Investor Relations page of the company's web site at
http://www.humana.com, including copies of:

-- Annual reports to stockholders

-- Securities and Exchange Commission filings

-- Most recent investor conference presentations

-- Quarterly earnings news releases

-- Replays of most recent earnings release conference calls

-- Calendar of events (includes upcoming earnings conference call
dates and times, as well as planned interaction with research
analysts and institutional investors)

-- Corporate Governance Information

Humana Inc.
Corporate Communications:
Jim Turner, 502-476-2119
jturner2@humana.com

Copyright Business Wire 2008