GlobalHue Continues to Expand in a Slow Economy and Hires Leading Industry Innovators...

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Tue Aug 5, 2008 1:22pm EDT

GlobalHue Continues to Expand in a Slow Economy and Hires Leading Industry
Innovators to Match Agency Growth
    SOUTHFIELD, Mich., Aug. 5 /PRNewswire/ --

    - Shawn Marshall joins as President of GlobalHue Africanic
    - Jacqueline B. Reynolds is Executive Vice President - Multi-Connect
      Marketing
    - Jeanne Vaughn, Ph.D. is Senior Vice President/Director of Planning -
      GlobalHue Latino
    - Nation's largest multicultural agency continues to experience
      exponential growth throughout the country; 90 new hires have joined
      GlobalHue since January

    Despite high gas prices and the never-ending mortgage crises, GlobalHue
has retained its stature as the No. 1 multicultural marketing communications
agency in the country.  Still experiencing unprecedented growth in a "down"
economy, GlobalHue announced today the addition of three senior staff members
to its leadership team.  Shawn Marshall joins as President of GlobalHue
Africanic; Jacqueline B. Reynolds joins as Executive Vice President -
Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice
President/Director of Planning for GlobalHue Latino.
    "Some of the most respected and creative minds in our industry call Shawn,
Jacqueline and Jeanne innovators and fearless, creative thinkers," said Don
Coleman, Chairman of GlobalHue.  "We are very excited for them to join our
teams.  All bring an added depth and breadth of experience - Shawn in the
areas of integrated marketing and business development, Jacqueline in public
relations and Jeanne in strategic planning - that will strengthen and
complement our already extremely strong senior staff."
    GlobalHue continues to experience exponential growth.  Since January, the
agency added 90 new hires to its offices throughout the U.S.
    Marshall has more than 17 years of experience in the United States and
Latin America in the areas of consumer marketing, trade marketing, mobile
marketing, sales, business development and finance.  Prior to joining
GlobalHue he was Vice President-Multicultural Marketing and Sales for Vibes
Media, a pioneer and leader in Mobile Marketing.  He also held senior
marketing positions at Bally Total Fitness, Eastman Kodak, the Radio
Advertising Bureau and The Walt Disney Company.
    In his new position as President of GlobalHue Africanic, Marshall will
lead all aspects of the agency's African-American focused business unit while
strategically positioning the agency and its products and services for growth
and innovation.  He also will be responsible for developing and implementing
GlobalHue Africanic plans that are seamlessly integrated with other GlobalHue
business units.
    Reynolds has more than 20 years of experience in strategic communications,
media relations and consumer strategies affairs programs.  Prior to joining
Multi-Connect Marketing, she was Vice President, Marketing at SiTV, the first
and only Hispanic television network in English.  Reynolds, who is fluent in
Spanish, also spent 10 years at The Coca-Cola Company.  Prior to that, she was
a Vice President at Casanova Pendrill Inc., the third largest Hispanic
advertising firm in the U.S.
    In her new role at Multi-Connect Marketing, Reynolds is responsible for
working with executive management to develop and disseminate the company's key
messages, and oversee all facets of GlobalHue's corporate communications
efforts, which include media, internal employee communications and messaging,
as well as corporate branding and reputation management.
    Vaughn, who was based in Mexico for nearly 17 years, was hired by
international agency TERAN|TBWA to introduce planning and implement strategic
marketing.  While there, her leadership resulted in several EFFIE, Cannes
Lions, and Circulo Creativo awards.  In addition, TERAN|TBWA was the first to
win the "Agency of the Year" award for three consecutive years.  She holds a
doctorate in Latin American Literature from the University of California.
    In Vaughn's new position as Senior Vice President/Director of Planning for
GlobalHue Latino, she will direct cross-functional strategy for all GlobalHue
Latino clients.  She also will design and implement strategic planning
workshops and training programs aimed at helping clients solve their branding,
marketing and strategic issues.
    "Jeanne is an exemplary leader and has a terrific background in
advertising and branding to the Hispanic market," said Laura Marella, Vice
Chairman of GlobalHue Latino.  "Her expertise, innovation and skill stand out
within our industry and I am thrilled to have Jeanne on my team."
Allen Pugh, Vice Chairman of GlobalHue added, "By adding these three
talented leaders to our group and growing our current team of outstanding
professionals, GlobalHue will not only be the No. 1 Multicultural Agency, but
also one of the top Marketing agencies in the U.S.  Together, we will execute
the GlobalHue vision while we provide world-class service to our clients and
help grow their business."
    About GlobalHue
    GlobalHue is the nation's largest minority-owned, full-service marketing
communications agency dedicated to multicultural consumers.  Named "Best in
Class" by Adweek Magazine in 2007, the GlobalHue umbrella has four
full-service communications agencies: GlobalHue Latino; GlobalHue Africanic;
GlobalHue Asian; and GlobalHue Next.  All provide market expertise to clients
who want to reach African-American, Hispanic, Asian-American, urban and youth
consumers.  The agencies have offices in New York, Detroit, Chicago, Dallas,
Washington, D.C., Orlando, Irvine, Calif., and Los Angeles.
    Together, the agencies have more than 300 employees that handle
advertising, media planning and buying, events and promotions, and public
relations for many clients.  In 2007, GlobalHue's capitalized billings were
$720 million.
    Multi-Connect Marketing is the business unit that handles all PR, Events,
Promotions, Grassroots, Entertainment, Content Development and Sports
Marketing.
    GlobalHue boasts several blue-chip clients, including Verizon, Chrysler
LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census
Bureau, U.S. Navy, Abbott Laboratories and Subway.
    For more information, visit www.globalhue.com .
SOURCE  GlobalHue

Angela Ford, +1-248-331-1147 or +1-248-766-2154, aspencerford@globalhue.com,
or Lloryn R. Love, +1-248-331-1177 or +1-313-595-3173, llove@globalhue.com,
both of GlobalHue
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