Sharp(R) Introduces Entry-Level Lines of Full HD 1080P Widescreen Liquid Crystal...

Sharp(R) Introduces Entry-Level Lines of Full HD 1080P Widescreen Liquid Crystal Display Televisions

New Models Provide Stunning High-definition Viewing & Stylish
Slim-Line Designs at Competitive Prices
MAHWAH, N.J.--(Business Wire)--
Sharp, a worldwide leader in flat-panel Liquid Crystal Display
(LCD) Televisions, is expanding its large-screen SB series of LCD
HDTVs, making the sought-after high-definition (HD) experience
available to more consumers. The SB series (LC-52SB55U, LC-46SB54U and
LC-42SB45U) provides consumers with affordably-priced Full HD,
big-screen options, available in 52- 46-, and 42-inch screen size
class units (diagonal 52 1/32", 45 63/64 and 42 1/64" respectively),
some of the most popular screen sizes today. All three feature Full HD
1080p (1920 x 1080 resolution), and are cased in a glossy piano-black
bezel.

"As the demand for high-definition home entertainment continues to
rise, we are creating a wide range of reasonably-priced HDTVs that
incorporate Sharp's esteemed picture quality and renowned features,"
said Bruce Tripido, associate vice president, marketing, Entertainment
Products Division, Sharp. "The large-screen SB series of LCD TVs opens
up the high-definition viewing experience to a wider audience,
providing an affordable, yet high-quality option for consumers."

Helping more consumers create a true high-definition home theater,
the large-screen 1080p SB models feature Sharp's Spectral Contrast
Engine for deep blacks and crisp images. All three models also feature
an impressive pixel response time of 6ms (6.5ms on the LC-42SB45U),
providing excellent picture quality on fast-moving action scenes, and
wide viewing angles so the TV can be viewed from virtually any seat in
the room.

Additionally, these sets come fully equipped with built-in
ATSC/QAM/NTSC tuners and an array of inputs, including four HDMI(TM)
on the LC-52SB55U, two on the LC-46SB54U and three on the LC-42SB45U,
as well as two HD component terminals on each. All models feature a
dedicated PC input so the TV can also act as a PC monitor. An OPC
Power Save function automatically adjusts luminance to room brightness
and lighting conditions.

Pricing & Availability

-- The LC-52SB55U is available now for a Manufacturer's Suggested
Retail Price (MSRP) of $2,299.99

-- The LC-46SB54U is available now for an MSRP of $1,699.99

-- The LC-42SB45U will be available in September for an MSRP of
$1,399.99

For more information on Sharp's full line of Liquid Crystal
Televisions, contact Sharp Electronics Corporation, Sharp Plaza,
Mahwah, N.J. 07495, or call 800-BE-SHARP. For online product
information, visit Sharp's Web site at sharpusa.com.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's
Sharp Corporation, a worldwide developer of one-of-a-kind home
entertainment products, appliances, networked multifunctional office
solutions, solar energy solutions and mobile communication and
information tools. Leading brands include AQUOS(R) Liquid Crystal
Televisions, 1-Bit(TM) digital audio products, SharpVision(R)
projection products, Insight(R) Microwave Drawers(R), Notevision(R)
multimedia projectors and Plasmacluster(R) air purifiers. For more
information visit Sharp Electronics Corporation at www.sharpusa.com

AQUOS is a registered trademark of Sharp Corporation

HDMI, the HDMI logo and High Definition Multimedia Interface are
trademarks of HDMI Licensing, LLC.

Stanton Crenshaw Communications
Kristen Blankenship, 646-502-3596
kblankenship@stantoncrenshaw.com
or
Sharp Electronics Corporation
Chris Loncto, 201-529-8680
lonctoc@sharpsec.com

Copyright Business Wire 2008