1394 Trade Association Introduces First Global Standard for Networking Entertainment...

1394 Trade Association Introduces First Global Standard for Networking Entertainment Devices Over Coaxial Cable

New Specification Delivers Industry's Fastest 'No New Wires'
Multimedia Home Network; Co-Exists with Cable TV Signals
DALLAS--(Business Wire)--
The 1394 Trade Association today announced the adoption of the
first global standard for networking digital content over coaxial
cables using Ultra Wideband (UWB) communications. The new 1394 Over
Coax standard is designed to enable the industry's fastest whole-home
network in a multi-supplier ecosystem featuring protected
high-definition and multimedia content.

The 1394 Trade Association's "no new wires" home networking
standard provides for data rates up to 800 Megabits per second,
enabling a high-speed multimedia home network that can work with all
1394 and IP-enabled devices over coax wiring. The MAC/PHY layers
specified in the new standard are available now in a new chipset from
Pulse-LINK using its CWave(R) UWB technology. CWave features
guaranteed Quality of Service (QoS) and data rate performance never
before achieved over existing in-home coax cabling.

"Given the guaranteed Quality of Service, content protection and
bandwidth of 1394 - and now the ability to deliver these benefits over
existing coax throughout the home - we consider this new standard to
be a significant development in support of next generation home
networking," said Wilt Hildenbrand, Senior Advisor Engineering and
Technology for Cablevision Systems Corp. "With today's high-definition
digital set-top-boxes already incorporating a 1394 port, this new
global standard can unlock the value and the positive consumer
benefits this port was always intended to deliver."

"TI is pleased that a global standard for 1394 over coaxial cable
has been adopted to address home networking issues with a
high-performance solution," said Daniel Mar, Texas Instruments 1394
marketing manager. "This standard will lead to a new era, in which
consumers can easily, cost-effectively and securely share throughout
the home multiple HD video streams and Internet content with superior
Quality of Service."

The new standard also serves as the basis for the whole-home
networking backbone defined by the High-Definition Audio-Video Network
Alliance (HANA). HANA solutions enable consumers to share premium
quality HD content across audio-video devices in a trusted
environment. HANA, a cross-industry organization comprised of leading
content providers, service providers, consumer electronic
manufacturers and technology companies, chose 1394 for whole-home
distribution of premium content because of its guaranteed QoS and DTCP
security. Many of the guidelines for development of HANA-enabled
products will be based on the new 1394 Over Coax Specification.

"Moving entertainment content around the home requires a robust
networking technology with end-to-end Quality of Service, ensuring
that a movie or program will play without interruption," said Bill
Rose, marketing work group chair for the 1394 Trade Association. "By
combining the CWave MAC/PHY performance with the digital rights
protection inherent in 1394, and designing it to coexist with all of
the services already using the coax wiring in today's homes, we have
created the ideal solution for networking high-definition
entertainment devices."

"After more than two years of close collaboration with the 1394
Trade Association and its member companies, Pulse-LINK is proud to be
a part of the first International standard to incorporate UWB over
coax," said John Santhoff, Pulse-LINK co-founder and CTO.
"Pulse-LINK's contribution of its substantial Intellectual Property
(IP) into this standard opens a true whole-home HD networking
experience of 1394 and IP content to consumers globally."

For readers who want more detail, a comprehensive 1394 Over Coax
white paper entitled "Home Entertainment Networks and Flying Cars" is
available at www.1394ta.org.

Known commercially as FireWire(TM) and i.LINK(TM), 1394 has
shipped more than 1 billion ports in a wide range of consumer,
computer, industrial and other products since its inception, and is
now emerging as a vital standard for the distribution of protected
high-definition content throughout the home.

About The 1394 Trade Association

The 1394 Trade Association is a worldwide organization dedicated
to the advancement of the IEEE 1394 (FireWire) standard. The 1394TA
recently celebrated its 13th year of promoting 1394 and its one
billionth 1394 port shipped. FireWire is used today in mass-market
computer, entertainment, and professional products, and in a wide
range of specialty applications such as music, defense, aerospace,
industrial, and robotics products. For more information, visit
www.1394ta.org

About Pulse-LINK, Inc.

Pulse-LINK, Inc. is a privately held Delaware Corporation
headquartered in Carlsbad, California, with more than 350 issued and
pending patents pertaining to UWB wired and wireless communications.
Pulse-LINK's CWave(R) UWB technology is a "no-new-wires" solution that
delivers up to Gigabit data rates over coax and wireless networks from
the same chipset, providing consumers with the unprecedented ability
to distribute high quality multimedia content throughout the home.
CWave(R) solutions support simultaneous operation of 1394, Gigabit
Ethernet, and HDMI over coax and wireless connections. For additional
information about Pulse-LINK, Inc., please visit:
http://www.pulselink.net.

Forward-Looking Statements

Any statements contained in this release that are not historical
facts are forward-looking statements as defined in the Private
Securities Litigation Reform Act of 1995. All forward-looking
statements rely on assumptions and are subject to various risks and
uncertainties that could cause actual results to differ materially
from expectations.

CWave is a registered trademark of Pulse-LINK, Inc.

FireWire is a trademark of Apple, licensed to the 1394 Trade
Association

i.LINK is a trademark of Sony Corporation, licensed to the 1394
Trade Association

Independent Public Relations Associates
Dick Davies, 415-652-7515
ipra@mindspring.com
or
Pulse-LINK, Inc.
Laurie Watkins, 858-794-9414
lwatkins@pulselink.net

Copyright Business Wire 2008