Home PC is Becoming the Wireless Entertainment Hub Among 18-34 Year Olds

FARMINGTON HILLS, Mich., Aug. 5 /PRNewswire/ -- A national survey of
adults indicates that we can thank 18-34 year olds for leading us out of the
tangled mess that was a wired world. According to the survey, 18-34 year olds
are much more likely to have a wireless network at home (63% of 18-34 years
olds compared to 50% on average) according to Susan Sabanos, Vice President of
the Technology Practice at Morpace Inc.
Given the freedom and mobility that comes with a wireless environment, it
is not surprising that young adults are also more likely to use their home PC
as an entertainment hub. Half regularly watch TV programs on their PC (versus
31% on average) and 63% regularly download games, music and/or video directly
to their PC (versus 41% on average).
The survey which measures technology adoption also reveals that males,
more so than females, have higher adoption for most technologies including,
HDTV, Wi-Fi, mobile phone Internet access, work email and satellite radio.
Survey Methods
The Morpace Inc. survey was conducted on July 18 - 20 using a panel of
adults aged 18 and older. The resulting sample was weighted by age to ensure
that the demographic profile of respondents matched those of the U.S.
population. For results based on the total sample of national adults,
percentages are accurate at a 95% level of confidence with a margin of
sampling error of +/- 3 percentage points.
About Morpace Inc.
Established in 1941, Morpace Inc., an ISO 9001:2000 certified
organization, is one of the largest privately held marketing research firms in
the United States. Headquartered in Farmington Hills, Michigan the company has
offices in Irvine, California; New York City; and London, England.
Morpace services include customer satisfaction and loyalty in consumer and
business banking; product development and pricing; brand and image
positioning; and segmentation. Morpace serves global technology companies, as
well as those in automotive, financial services, healthcare, retail and other
sectors.
Visit http://www.morpace.com for more information.
SOURCE Morpace Inc.

Susan Sabanos, Vice President Technology of Morpace Inc., +1-949-453-2555,
ext. 227