Pictometry and First American Combine Accurate Parcel Addressing With 3-D Like Intelligent...

Pictometry and First American Combine Accurate Parcel Addressing With 3-D Like
Intelligent Images(TM)
Unprecedented accuracy and oblique imagery offer new possibilities for
Insurance, Utilities, Real Estate and Mortgage/Banking Industries

ROCHESTER, N.Y., Aug. 5 /PRNewswire/ -- Pictometry International Corp., a
leading provider of geo-referenced aerial image libraries whose proprietary
technology is used globally to capture oblique image libraries, today
announced a powerful new alliance with First American Proxix Solutions, a
subsidiary of the First American Corporation, which combines Pictometry's
3-D like Intelligent Images(TM) with the most accurate location technology
available today. The result is Pictometry MatchPoint API(TM).
Pictometry MatchPoint uses basic address information to locate properties
with unparalleled parcel precision; then instantly displays these locations
using the same 3D-like high-resolution, geo-referenced imagery emergency
responders use to see all the way around a location and glean critical visual
information.
"This alliance joins two powerful technologies to create a capability that
has limitless applications and potential," said Pictometry's Dante Pennacchia,
Chief Marketing Officer, adding, "We're thrilled to partner with First
American in this way. Together, we hope to set a new standard and change the
way people work by providing them with easy access to visual intelligence with
an accuracy level they can trust."
Pictometry MatchPoint is a web-based visual information solution which
features First American's PxPoint parcel-level geocoding technology and
Pictometry's oblique imagery. PxPoint is a multinational geo-coding engine
designed with advanced matching algorithms and the ability to utilize multiple
datasets simultaneously, including the most complete national parcel database
available today and more than 80 million addresses worldwide (more than double
the size of other geocoding databases). Pictometry's proprietary oblique image
capture process captures imagery at an angle for a 3-D like view, unlike
traditional orthogonal or 'straight down' imagery which provides only a
rooftop view.
"Other addressing solutions simply don't have access to the data PxPoint
uses to have this level of accuracy," said Scott Little, Chief Executive
Officer for First American's Proxix Solutions. PxPoint's advanced geocoding
technology and database work together to eliminate uncertainty over the
location of an address. "Now, users can have confidence in what they find and
no longer need to confirm or further determine a property's exact location by
studying nearby features. We focus on the locational accuracy and Pictometry
brings the location to life."
"More precise geocoding makes Pictometry's imagery more valuable for a
wide range of applications," said David Sonnen, International Data
Corporation's Senior Consultant for Spatial Information. "This is a
significant new spatial data capability. We expect to see good uptake within
industries ranging from real estate to emergency services." For more on
Pictometry MatchPoint, visit http://www.pictometry.com.
About The First American Corporation
The First American Corporation (NYSE: FAF) is a FORTUNE 500 company that
traces its history to 1889. With revenues of approximately $8.2 billion 2007,
it is America's largest provider of business information. First American
combines advanced analytics with its vast data resources to supply businesses
and consumer with valuable information products to support the major economic
events of people's lives, such as getting a job, renting an apartment, buying
a car or house, securing a mortgage and opening or buying a business. The
First American Family of Companies, many of which command leading market share
positions in their respective industries, operate within five primary business
segments including: Title Insurance and Services, Specialty Insurance,
Information and Outsourcing Solutions, Data and Analytic Solutions and Risk
Mitigation and Business Solutions. More information about the company and an
archive of its press releases can be found at http://www.firstam.com.
About Pictometry
Pictometry International Corp. is a leading provider of geo-referenced,
aerial image libraries and related software. Pictometry has captured over 50
million digital aerial images in over 600 counties in the United States
covering over 70 percent of the United States population. Using its
proprietary imaging process, Pictometry(R) captures geo-referenced, high-
resolution oblique (at an angle, producing a 3-D like view) and orthogonal
(straight down) Intelligent Images(R), within which structures and land
features can be measured. Pictometry customizes and markets these technologies
for government and commercial applications, offering non-traditional software
solutions to aerial imaging needs. Pictometry's imagery and software enables
users to "See Everywhere, Measure Anything, Plan Everything"(R)using a
patented digital information system. Pictometry has its headquarters in
Rochester, NY and an office in Europe. Pictometry is a second order
visualization tool that does not produce authoritative or definitive
information (surveying) from its digital, aerial images. For more information
on Pictometry, visit http://www.pictometry.com.For more information, contact
Tami Bacon, Pictometry Public Relations Manager
at (585) 487-1488 or e-mail at tami.bacon@pictometry.com
SOURCE Pictometry International Corp

Tami Bacon, Public Relations Manager of Pictometry, +1-585-487-1488,
tami.bacon@pictometry.com