Simutronics Licenses HeroEngine to HSC Labs for MMO Game Project

* Reuters is not responsible for the content in this press release.

Tue Aug 5, 2008 2:24pm EDT

GAITHERSBURG, Md.--(Business Wire)--
Simutronics announced today that HSC Labs of Las Vegas, NV has
licensed the Simutronics HeroEngine. HSC Labs will use HeroEngine in
connection with their massively multiplayer game (MMO) project
currently getting underway.

   HeroEngine is rapidly being recognized throughout the industry as
a leap forward in MMO game development middleware compared to
competing products from BigWorld, Multiverse, Unreal, and others.

   HSC Labs Director, Daniel de la Cruz says, "I believe that
middleware software is the future of gaming, and that Simutronics is
currently the leader in this industry. I also believe that the
efficiency and dependability offered by Simutronics is going to push
production dates backwards for the first time."

   Simutronics first launched HeroEngine as a licensed development
platform in 2006 after five years of development. Since that time the
Simutronics team has added dozens of new features and integrated key
technologies from the leading middleware vendors in the videogame
industry. HeroEngine is being used worldwide by development teams
looking for faster time to market through the HeroEngine's unique
collaborative development as well as unique tools for rapid
prototyping and world building and a content pipeline that is
optimized for the needs of MMO development teams.

   MMO games are one of the fastest growing segments of the video
games market, with billions of dollars in global revenues - projected
to reach $13 billion per year by 2011 according to DFC Intelligence.
Millions of people around the world come together in online MMO games
such as World of Warcraft, EverQuest, and Age of Conan to cooperate
and compete with each other in a virtual world.

   "HSC Labs is another example of why HeroEngine is rapidly becoming
the number one choice for MMO development," said David Whatley,
founder and CEO of Simutronics. "Developers are looking for ways to
build their games better and faster and that is why we built
HeroEngine."

   About Simutronics

   Simutronics Corp. is the leading creator of advanced technology
platform for developers in the multi-billion dollar global market for
massively multiplayer online (MMO) games. Its HeroEngine platform
provides a complete technology solution for MMO developers, which
takes years off time to market by providing a streamlined creative
pipeline and a complete toolset in an integrated turnkey solution.
More information on HeroEngine is available at www.heroengine.com.
Corporate information is online at www.play.net/corporate. Simutronics
has offices in St. Charles, MO and Gaithersburg, MD.

   About HSC Labs

   HSC Labs is an emerging new studio of creative and talented people
with grand visions of the future potential of online games. It plans
the release of its advanced new massive multiplayer online
role-playing game (MMORPG) in 2011. The project, codenamed "the wurks"
has been in its development stage since April from a concept Daniel de
la Cruz envisioned two years ago. The HSC Labs studios are located in
beautiful Las Vegas, near the world famous Las Vegas Strip, where
their current project will bring innovation and excitement to the
expanding video game market. More information about HSC Labs can be
found at www.hsclabs.com.

Simutronics Corp.
Neil Harris, 301-641-8510
neil@simutronics.com
www.heroengine.com
or
HSC Labs
Daniel de la Cruz, 702-989-8963
duante@hsclabs.com
www.hsclabs.com

Copyright Business Wire 2008
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