/C O R R E C T I O N -- sunKING/

In the news release, Heinz Partners With sunKING Digital to Launch the New
www.Heinz.com, issued earlier today by sunKING over PR Newswire, the last
paragragh of the release should be disregarded. Complete, corrected release
follows.

Heinz Partners With sunKING Digital to Launch the New www.Heinz.com

Global Food Company stakes on-line positions on great taste, quality and
sustainability

PITTSBURGH, Aug. 5 /PRNewswire/ -- Heinz and sunKING Digital
(http://www.sunkingdigital.com) today announced the launching of a newly
created site: http://www.heinz.com. sunKING works with global brands to
strengthen their online marketing platforms. By fusing strategy, creative and
technology, sunKING produces digital experiences that align with their
clients' corporate marketing objectives.
According to Jeff Myers, sunKING's Executive Creative Director, the goal
of the new site is to "create a dynamic, engaging, and practical resource for
consumers, investors, employees, nutritionists, moms and the media. Heinz is
one of the most iconic, most respected brands in the world and we are
privileged to be partnering with Heinz on a project of this importance."
The underlying objective of the site is to reveal to consumers the
company's global reach, its core mission, and the breadth of its brand
portfolio, from ABC(R) to Watties(R). So, if someone in the U.K. is a big fan
of Heinz(R) Beanz, they not only learn about their nation's favorite breakfast
recipe, they get direct access to information on other regional brands in the
Heinz global family of foods. Users can also learn more about Heinz'
commitment to quality, nutrition and sustainability, and obtain direct access
to financial data, historical information and more. In addition, the site
serves as a great resource platform for students and those looking for careers
with Heinz.
sunKING's Director of Technology, Brian Lorence, is proud that the site
accomplishes the team's original vision of delivering a rich, inviting portal
for everyone interested in Heinz, which means it is functionally designed and
user-friendly for both the investor and consumer, as well as other target
audiences. He also loves the "surprises" that are peppered throughout the
site, including the Heinz Splat widget that provides users with an opportunity
to 'splat' their friends with Heinz(R) Ketchup.
While the creative execution, including writing, design and production,
may be the most recognized contribution to the site, at the heart of its
success is a powerful content management system and a meticulously planned
architecture based on extensive consumer usability research. Original
photography, video, and 2-D and 3-D animation serve to enhance what is a
revitalized online image for the 139-year-old food company. According to
Michael Mullen, Director of Global Corporate Affairs for Heinz, "sunKING was
the perfect partner for this project because they understand both the
corporate brand and retail space, and they consistently produce unique online
experiences. We truly enjoyed collaborating with them."
Visitors are drawn into the site as soon as they come upon the home page.
A spinning globe features photography and copy highlighting meal occasions
taking place around the world. Geographic locations correspond to the times
in a given region. So, if someone is having a brunch of Bagel Bites in
Seattle, Washington, someone else is having Heinz Demi-Glace Sauce in Koto,
Japan.

------
Heinz Partners With sunKING Digital to Launch the New www.Heinz.com
Global Food Company stakes on-line positions on great taste, quality and
sustainability
PITTSBURGH, Aug. 5 /PRNewswire/ -- Heinz and sunKING Digital
(http://www.sunkingdigital.com) today announced the launching of a newly
created site: http://www.heinz.com. sunKING works with global brands to
strengthen their online marketing platforms. By fusing strategy, creative and
technology, sunKING produces digital experiences that align with their
clients' corporate marketing objectives.
According to Jeff Myers, sunKING's Executive Creative Director, the goal
of the new site is to "create a dynamic, engaging, and practical resource for
consumers, investors, employees, nutritionists, moms and the media. Heinz is
one of the most iconic, most respected brands in the world and we are
privileged to be partnering with Heinz on a project of this importance."
The underlying objective of the site is to reveal to consumers the
company's global reach, its core mission, and the breadth of its brand
portfolio, from ABC(R) to Watties(R). So, if someone in the U.K. is a big fan
of Heinz(R) Beanz, they not only learn about their nation's favorite breakfast
recipe, they get direct access to information on other regional brands in the
Heinz global family of foods. Users can also learn more about Heinz'
commitment to quality, nutrition and sustainability, and obtain direct access
to financial data, historical information and more. In addition, the site
serves as a great resource platform for students and those looking for careers
with Heinz.
sunKING's Director of Technology, Brian Lorence, is proud that the site
accomplishes the team's original vision of delivering a rich, inviting portal
for everyone interested in Heinz, which means it is functionally designed and
user-friendly for both the investor and consumer, as well as other target
audiences. He also loves the "surprises" that are peppered throughout the
site, including the Heinz Splat widget that provides users with an opportunity
to 'splat' their friends with Heinz(R) Ketchup.
While the creative execution, including writing, design and production,
may be the most recognized contribution to the site, at the heart of its
success is a powerful content management system and a meticulously planned
architecture based on extensive consumer usability research. Original
photography, video, and 2-D and 3-D animation serve to enhance what is a
revitalized online image for the 139-year-old food company. According to
Michael Mullen, Director of Global Corporate Affairs for Heinz, "sunKING was
the perfect partner for this project because they understand both the
corporate brand and retail space, and they consistently produce unique online
experiences. We truly enjoyed collaborating with them."
Visitors are drawn into the site as soon as they come upon the home page.
A spinning globe features photography and copy highlighting meal occasions
taking place around the world. Geographic locations correspond to the times
in a given region. So, if someone is having a brunch of Bagel Bites in
Seattle, Washington, someone else is having Heinz Demi-Glace Sauce in Koto,
Japan.
SOURCE sunKING

Tim O'Brien for sunKING, +1-412-854-8845