True Value Celebrates Success with GES(R)

GES' Involvement Brings Leading Designs and Customer Service to
True Value Events
LAS VEGAS--(Business Wire)--
True Value, one of the world's largest retailer-owned hardware
cooperatives, is celebrating its successful collaboration with GES
Exposition Services to produce its three annual events. Over the last
year, GES rebranded these events through inventive concepts and
customized designs. GES additionally enhanced customer service through
The S.U.R.E.(SM) way!, a customer service and safety program that
stresses providing services to clients with a sense of urgency,
responsiveness, and empathy.

"GES is appreciative of the partnership that we have developed
with True Value," said Kevin Rabbitt, president and chief executive
officer of GES. "The True Value team members are experts in planning
and managing place-based events that support their membership. We have
developed a collaborative creative spirit between our two
organizations."

GES has a national network of dedicated account teams that pair
innovative design and unparalleled customer service to produce complex
exhibitions and place-based events for its diverse portfolio of
clients.

"True Value switched to GES based upon their expertise in managing
complex exhibitions of the size and scale of our three annual events,"
said Director of Corporate Events for True Value Susan Katz. "GES has
brought new ideas and best practices to the table and has enabled both
of our organizations to successfully produce three shows in our first
12 months of working together."

ABOUT GES

Las Vegas-based GES Exposition Services, a subsidiary of Viad Corp
(NYSE: VVI) (www.viad.com), services every major exhibition and event
market across the United States, Canada, United Kingdom and in Abu
Dhabi through the GES Worldwide Network. GES provides a wide range of
services including exhibition planning and design, turnkey and custom
exhibit rentals, material handling, staging, overhead sign rigging,
temporary electrical equipment, signs and graphics manufacturing,
installation and dismantling labor, carpet and furnishings, and
transportation services. GES produces many well-known shows including
the International Consumer Electronics Show, Spring Fair Birmingham,
International Council of Shopping Centers, National Restaurant
Association, MAGIC, and CONEXPO-CON/AGG and IFPE. For more
information, visit www.ges.com.

ABOUT TRUE VALUE

True Value Company, headquartered in Chicago, is one of the
world's largest retailer-owned hardware cooperatives with sales of
$2.0 billion in 2007. The True Value cooperative includes
approximately 5,400 independent retailer locations worldwide operating
under the store identities of True Value, Grand Rental Station, Taylor
Rental, Party Central, Home & Garden Showplace and Induserve Supply.
www.truevalue.com

GES Exposition Services, Las Vegas
Detra Page, APR, 702-263-2755
dpage@ges.com

Copyright Business Wire 2008