Febreze(R): A Pet Owner's Best Friend

Febreze Targets Pet Owners and Lovers with Complete Line of Febreze Pet Odor
Eliminator

CINCINNATI, Aug. 5 /PRNewswire-FirstCall/ -- Febreze, the leading line of
home freshening products and a favorite among pooches and purrs, is extending
its revolutionary Pet Odor Eliminator technology into a complete pet-friendly
collection. Febreze Fabric Refresher and Air Effects Pet Odor Eliminator
offerings will be joined this summer by Febreze Candles Pet Odor Eliminator
and Febreze NOTICEables Pet Odor Eliminator, delivering breaths of fresh air
to pet-loving homes across the country.
Unlike many air fresheners that just cover up pet odors with a heavy
perfume, Febreze Pet Odor Eliminator products eliminate pet odors in the air
while at the same time delivering a light, fresh scent. Febreze has come full
circle with the entire line, now offering pet owners a wider array of tools to
de-stink and freshen up, while maintaining a happy and healthy home for their
furry loved ones.
"The success of Febreze Fabric Refresher and Air Effects Pet Odor
Eliminator has led the brand to extend freshness to more pet homes across the
country," said Scott Beal, Brand Manager for Febreze. "The addition of
Febreze Candles and Febreze NOTICEables Pet Odor Eliminator will provide pet
owners freshness and odor elimination benefits in a broader and more versatile
line."
To kick off the Pet Odor Eliminator line, Febreze will be the first to
sponsor Dogster.com's Adoption Zone, continuing its successful partnership
with Dogster.com and Catster.com, the fastest-growing pet destinations on the
Web. New pet owners in the Dogster and Catster communities will also be
encouraged to join a special Febreze group for an exclusive, limited edition
Pet Pal Pack. The pack will come complete with a collapsible pet bowl, handy
food scoop, food clip and Febreze Pet Odor Eliminator coupons, good for the
entire line.
"The Febreze Pet Odor Eliminator Group on Dogster.com and Catster.com has
been one of the most successful groups in our Web sites' history," said Steven
Reading, Chief Business Officer of Dogster and Catster. "Dogster and Catster
are thrilled to continue our relationship with Febreze and offer our members
new and innovative resources to properly care for their pets and homes."
The Febreze Air Effects Pet Odor Eliminator line is approved by the
American Society of the Prevention of Cruelty to Animals. Febreze Pet Odor
Eliminator products are convenient tools for pet-owners -- whether plugging in
a Febreze NOTICEables near the litter box or showing proper "petiquette" by
lighting a Febreze Candle to remove odors for house guests, Febreze is an
essential tool for the new and existing pet lover.
Febreze Air Effects Pet Odor Eliminator is available at major mass market
grocery and drug store retailers nationwide. Price is at the sole discretion
of the retailer; suggested retail price for the line ranges from $2.00 -
$8.00.
The Febreze family of products, which also includes the Febreze Fabric
Refresher line, Febreze Candles(TM), Febreze To Go(TM), Febreze Air
Effects(TM) and Febreze NOTICEables(TM), all feature advanced odor eliminating
technology. For more information on Febreze Pet Odor Eliminator, visit
www.febreze.com
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),
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Braun(R). The P&G community consists of over 135,000 employees working in
over 80 countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brand.
SOURCE Procter & Gamble

Colleen Mathis of Manning Selvage & Lee, +1-212-468-3984,
Colleen.mathis@mslpr.com, for Procter & Gamble; Jay Benton of Procter &
Gamble, +1-513-983-2864, Benton.jp@pg.com