Epic Records and Massify Launch Music Video Competition

Winning Director to Work With Legendary RSA Films on Official Music Video for
Low vs Diamond

NEW YORK, Aug. 5 /PRNewswire/ -- Epic Records and Massify.com, the online
production network, today announced a music video competition to give
next-generation filmmakers and actors a breakout chance to launch their
careers. The competition will use Massify's social network to discover
up-and-coming directorial and on-screen talent and empower that talent through
professional mentorship and production support. Massify has partnered with
award-winning RSA Films to produce the official music video for "Don't Forget
Sister," by the Los Angeles-based band, Low vs Diamond.
"This is more than just a great way for us to promote Low vs Diamond and
really engage their fans with the music," said Lee Stimmel, EVP of marketing
for Epic Records. "We're looking at this as a way to find and break new video
talent as well."
"In a world where everybody creates content, our challenge is to identify
and cultivate the real rising stars," said Jules Daly, president of RSA Films.
"Massify gives us access to an untapped pool of true next-generation
directors."
Finalists will be chosen on the Massify web site by a combination of
expert judging and an audience vote, and the winning director will receive
professional production resources and guidance from RSA Films, one of the
world's leading film, television, commercial, and music video production
companies. The winner will get to work closely with Low vs Diamond, while the
winning actor will star in their official video.
"Massify is committed to fostering career-making opportunities for
filmmakers," said Kenneth Woo, president and co-founder of Massify. "This
contest fulfills the promise of our network-to connect the best and brightest
young talent with some of the biggest names in entertainment."
Along with being praised as a "band to watch in 2008" by Los Angeles Times
and being chosen by iTunes as one of their favorite up-and-coming bands of
2008, Access Hollywood, Filter, Detour, Giant, CNN, NME and many others have
taken notice of Low vs Diamond's uncompromising powerful record full of
cinematic tracks and undeniable melodies. Rolling Stone magazine recently
included the band in their "hot list" section and Los Angeles Times raved,
"standing precipitously between overwrought melancholy and chimey hopefulness,
avoiding both excesses...the band's music plays to an optimism that stops
short of outright glee." YRB Magazine praises Low vs Diamond for "composing a
debut album full of heart, soul and eclectic musical sounds that's sure to
leave you wanting more," while Nylon goes on to say "Low vs Diamond will have
you singing along until the last power chord fades out. Their major label
debut is going to be big."
CONTEST DETAILS
-- Until September 22, Massify invites directors to "pitch" their idea for
the music video to "Don't Forget Sister" by submitting a storyboard and a
video treatment explaining their idea.
-- A panel of industry experts will then choose the top five pitches, and
the community will vote to select the winning director.
-- Starting on October 17, Massify will invite actors to submit online
auditions for the lead role(s) in the winning pitch. Again, the top five
finalists for each lead role will be chosen by the panel, and the community
will decide the winner.
-- RSA will produce the final music video, working closely with the
winning director, which will be distributed both online and on-air.
-- To submit a pitch or join the Massify community, please visit
www.massify.com .
About Massify.com
Founded by Brett Icahn and Kenneth Woo, Massify is the Internet's first
production network -- a place on the web for up-and-coming filmmakers to
collaborate with each other, connect with fans, and make movies. Massify gives
filmmakers, actors, and everybody involved with film one place to work
together, and the digital tools to do it. Its branded competitions provide
members with creative opportunities, who in turn spread that brand's messaging
organically in the form of high-quality, authentic content. Massify believes
that by organizing contests on a regular basis and by offering online tools
designed specifically to address inefficiencies in the industry, the site will
nurture and grow a talented and ambitious creative community, the members of
which will in turn leverage massify.com to organize and launch their own
projects.
About Epic Records
Epic Records, which was launched in 1953, is one of the premier music
labels in the world and is home to artists from virtually every musical genre,
including such multi-platinum selling superstars as George Michael, Shakira,
Modest Mouse, Sean Kingston, The Fray, Franz Ferdinand, Jessica Simpson and
Natasha Bedingfield, among many others. Epic Records is a wholly-owned
subsidiary of Sony BMG Music Entertainment. For more information, please
visit www.epicrecords.com .
About RSA Films
RSA Films (www.rsafilms.com) was founded in 1968, by Sir Ridley Scott
("Bladerunner," "American Gangster," "Gladiator") and Tony Scott ("Top Gun,"
"True Romance," "Deja Vu") and is now one of the leading film, television
advertising commercials and music video production companies in the world.
Headed by President Jules Daly, RSA has an established reputation for creating
innovating and groundbreaking commercials for some of the world's most
recognized corporate brands. Headquartered in Los Angeles, with offices in
New York and London, RSA has a roster of over thirty directors. Among the
prestigious awards RSA has garnered is an Emmy Award for Best Commercial for
"Nike Move" and the announcement in TV Guide that Ridley Scott's "1984" Apple
Computer spot was voted The Best Commercial of All-Time. RSA has collected
numerous GOLDEN LIONS, EMMYS, BAFTA, AICP, Cleo, MTV and MVPA awards since its
inception.
SOURCE Massify

Caitlin Davis of Massify, +1-650-793-3374, massify@digcommunications.com; or
for Epic Records and Low vs Diamond, Elizabeth Rosenberg, +1-310-449-2875,
elizabeth.rosenberg@sonybmg.com