Universal Music Group and Music Choice Celebrate the Success of Lil Wayne's Lollipop...

Universal Music Group and Music Choice Celebrate the Success of Lil Wayne's Lollipop - The Most Popular Music Video on Music Choice Ever!

With over Ten Million 'Licks' to Date, Lil Wayne's Lollipop
'Tastes Great' to Millions of Music Choice Viewers
NEW YORK--(Business Wire)--
Universal Music Group (UMG), the world's leading music company,
and Music Choice, the award-winning, multi-platform video and music
network, today announced the record-breaking success of Universal
Motown Recording artist Lil Wayne's Lollipop video on Music Choice.
The video had been viewed an unprecedented one million times two weeks
in a row. Lil Wayne is the first artist ever to achieve this milestone
since Music Choice launched its free Video On Demand Music Network in
late 2004. With over ten million views to date, Rentrak, an
independent media measurement and analytics company, confirms that Lil
Wayne's Lollipop holds the ALL-TIME RECORD as the most popular music
video on Music Choice EVER!

To celebrate Lil Wayne's success, Music Choice produced a special
Original show entitled "Lil Wayne-A Milli" which is airing exclusively
on its On Demand network thru August 17th. The Original has already
been viewed over a million times! In the program, Lil Wayne talks
candidly about his personal life and his giant leap from an emerging
artist to one of today's most recognized, successful rappers. Viewers
will also get the unique opportunity to hear what his colleagues in
the 'business' and his fans have to say about the man, the artist, Lil
Wayne.

"This achievement is testament to Lil Wayne's widespread
popularity and ever-growing fan base," stated Amanda Marks, Executive
Vice President and General Manager, Digital, Universal Music Group
Distribution." It speaks to his tremendous talent and innovation.
We're thrilled that Lil Wayne has now surpassed all other artists on
Music Choice and has firmly cemented his place in music history."

"Lil Wayne's accomplishments on Music Choice speak to the power of
his artistry and the relevance of his music in the marketplace," says
Damon Williams, VP of Programming for Music Choice. "Wayne has done an
incredible job of consistently delivering what today's hip hop fans
want. The milestone of realizing over ten million views for a single
video speaks to the power of Lil Wayne's fan base. Lil Wayne is The
Best In The Game."

Early in his career, Lil Wayne's audio tracks were featured on
Music Choice's urban music channels. Lil Wayne then went on to make a
special appearance on "Tha Corner," Music Choice's Original Hip-Hop
music show, and in February of this year, he was the Artist of the
Month.

About Universal Music Group

Universal Music Group is the world's leading music company with
wholly owned record operations or licensees in 77 countries. Its
businesses also include Universal Music Publishing Group, the
industry's leading global music publishing operation.

Universal Music Group's record labels include Decca, Deutsche
Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records,
Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA
Nashville, Mercury Nashville, Mercury Records, Philips, Polydor
Records, Universal Motown Records Group, Universal Music Latino,
Universal Records South, and Verve Music Group as well as a multitude
of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which includes the last
100 years of the world's most popular artists and their recordings.
UMG's catalog is marketed through two distinct divisions, Universal
Music Enterprises (in the U.S.) and Universal Strategic Marketing
(outside the U.S.). Universal Music Group also includes eLabs, its new
media and technologies division; Bravado, its merchandising company;
Twenty-First Artists, its full service management division; and Helter
Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and
communications company.

About Music Choice -

Music Choice, the award-winning, multi-platform video and music
network, delivers its music programming to millions of consumers
nationwide through their televisions, online, and cell phones. Music
Choice programs dozens of uninterrupted music channels; produces Music
Choice Originals that feature today's hottest established & emerging
artists; and offers thousands of music videos. Music Choice is a
partnership among subsidiaries of Microsoft Corporation, Motorola,
Inc., Sony Corporation of America, EMI Music and several leading U.S.
cable providers: Comcast Cable Communications, Cox Communications and
Time Warner Cable. MUSIC CHOICE(R) is a registered trademark of Music
Choice. Visit the Music Choice website at http://www.musicchoice.com.

UMG
Maria Ho-Burge, +1-212-331-2569
Maria.Ho-Burge@umusic.com
or
Music Choice
Karen Doler, +1-215-784-5842
kdoler@musicchoice.com

Copyright Business Wire 2008