Priceline.com Reports Financial Results for 2nd Quarter 2008

* Reuters is not responsible for the content in this press release.

Tue Aug 5, 2008 4:01pm EDT

Gross travel bookings increase 71% year over year;

             International gross travel bookings grow 80%,

                Domestic gross travel bookings grow 59%
NORWALK, Conn.--(Business Wire)--
Priceline.com Incorporated(R) (Nasdaq: PCLN) today reported its
financial results for the 2nd quarter 2008. Gross travel bookings for
the 2nd quarter, which refers to the total dollar value, inclusive of
all taxes and fees, of all travel services purchased by consumers,
rose 70.9% year-over-year to $2.1 billion.

   Priceline.com had GAAP revenues in the 2nd quarter of $514.0
million, a 44.4% increase over a year ago. The Company's international
operations contributed revenues in the 2nd quarter of $164.5 million,
an 82.0% increase versus a year ago. GAAP gross profit for the 2nd
quarter was $253.7 million, a 61.4% increase from the prior year.
Priceline.com had GAAP net income for the 2nd quarter of $54.1 million
or $1.08 per diluted share, compared to GAAP net income of $34.6
million or $0.79 per diluted share in the 2nd quarter 2007.

   Priceline.com reported pro forma revenues in the 2nd quarter of
$514.0 million, a 45.4% increase over a year ago. Pro forma gross
profit for the 2nd quarter was $253.7 million, an increase of 63.8%
over the same period in the prior year. Pro forma EBITDA for the 2nd
quarter 2008 amounted to $101.3 million, an increase of 75.1% over a
year ago. Pro forma net income in the 2nd quarter was $78.5 million,
or $1.55 per diluted share, an increase of 39.6% over a year ago.
First Call analyst consensus for the 2nd quarter 2008 was $1.41 per
diluted share. The section below entitled "Non-GAAP Financial
Measures" provides a definition and information about the use of pro
forma financial measures in this press release and the attached
financial and statistical supplement reconciles pro forma financial
information with priceline.com's financial results under GAAP.

   "Priceline.com turned in an excellent quarter with consolidated
gross travel bookings growth of 71% despite macroeconomic
uncertainties and softening travel market trends," said Jeffery H.
Boyd, priceline.com's President and Chief Executive Officer. "Our
international business, which includes Booking.com and Agoda.com, had
$1.2 billion in 2nd quarter gross bookings, up 80.1% from last year.
The business continues to benefit from growth in participating hotels,
which at over 52,000 are up approximately 50% year-over-year,
geographic expansion, effective marketing and favorable foreign
exchange rates, which have driven growth in bookings and earnings."

   Mr. Boyd continued, "Priceline's domestic business also posted a
strong quarter, with gross travel bookings up 59.2% over last year.
Our discounted domestic merchant services grew 36% as consumers sought
out travel deals and airlines and hotel companies used our Name Your
Own Price(R) and packages services to round out demand while
protecting needed yields. We also continued to promote our value brand
by chopping fees on published hotel sales, following up on last year's
elimination of booking fees on retail air tickets, and providing the
first Sunshine Guarantee, which protected customers if their vacation
was rained out."

   Looking forward, Mr. Boyd said, "Economic uncertainty and high
fuel prices are affecting the broad travel market and significant
airline capacity reductions in the fall will also have a negative
impact. Through the first half of the year, we believe that the
positive trends impacting our domestic and international businesses
have overshadowed these negative influences. We believe these trends
position us for attractive top line and earnings growth for the
balance of the year and beyond."

   Forward Guidance

   For full year 2008, priceline said that it now expects to generate
approximately $7.55 billion to $7.90 billion in gross travel bookings.
Priceline expects pro forma EBITDA of $360 million to $380 million and
to earn approximately $5.50 to $5.85 of pro forma net income per
diluted share for full year 2008.

   Priceline.com said it was targeting the following for 3rd quarter
2008:

   --  Year-over-year increase in gross travel bookings of
        approximately 44 - 54%.

   --  Year-over-year increase in international gross travel bookings
        of approximately 58 - 68%.

   --  Year-over-year increase in revenue of approximately 30 - 35%.

   --  Year-over-year increase in pro forma gross profit of
        approximately 52 - 57%.

   --  Pro forma EBITDA of approximately $133 million to $143
        million.

   --  Pro forma net income of between $2.00 and $2.15 per diluted
        share.

   Pro forma guidance for the 3rd quarter 2008:

   --  excludes non-cash amortization expense of acquisition-related
        intangibles,

   --  excludes non-cash stock-based compensation expense,

   --  excludes payroll tax expense related to stock-based
        compensation,

   --  excludes non-cash income tax expense and reflects the impact
        on income taxes of the pro forma adjustments,

   --  includes the additional impact on minority interest expense of
        the pro forma adjustments described above,

   --  includes the anti-dilutive impact of the "Conversion Spread
        Hedges" (see "Non-GAAP Financial Measures" below) on
        outstanding diluted common shares outstanding, and

   --  includes the dilutive impact of additional shares of unvested
        restricted stock, restricted stock units and performance share
        units because pro forma net income has been adjusted to
        exclude stock-based compensation.

   In addition, pro forma EBITDA excludes depreciation and
amortization expense and includes the impact of foreign currency
transactions and other expenses.

   When aggregated, the foregoing adjustments are expected to
increase pro forma EBITDA over GAAP operating income by approximately
$20 million and $80 million for 3rd quarter 2008 and full year 2008,
respectively.

   In addition, the foregoing adjustments are expected to increase
pro forma net income over GAAP net income by approximately $24 million
for the 3rd quarter 2008 and by approximately $90 million for full
year 2008. On a per share basis, the Company estimates GAAP net income
of approximately $1.50 to $1.65 per diluted share for the 3rd quarter
2008 and approximately $3.75 to $4.10 per diluted share for full year
2008.

   Information About Forward-Looking Statements

   This press release may contain forward-looking statements. These
forward-looking statements are not guarantees of future performance
and are subject to certain risks, uncertainties and assumptions that
are difficult to predict; therefore, actual results may differ
materially from those expressed, implied or forecasted in any such
forward-looking statements. Expressions of future goals and similar
expressions including, without limitation, "goal," "believe(s),"
"intend," "expect(s)," "will," "may," "should," "could," "plan(s),"
"anticipate(s)," "estimate(s)," "predict(s)," "potential,"
"target(s)," or "continue," reflecting something other than historical
fact are intended to identify forward-looking statements. The
following factors, among others, could cause the Company's actual
results to differ materially from those described in the
forward-looking statements:

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  --  adverse changes in general market conditions for leisure and
       other travel services as a result of, among other things,
       decreased consumer spending, general economic downturn,
       terrorist attacks, natural disasters or adverse weather, the
       bankruptcy or insolvency of a major airline, or the outbreak of
       an epidemic or pandemic disease;

  --  adverse changes in the Company's relationships with airlines and
       other product and service providers and vendors which could
       include, without limitation, the withdrawal of suppliers from
       the priceline.com system (either priceline.com's "retail" or
       "opaque" services, or both) and/or the loss or reduction of
       global distribution fees;

  --  the effects of increased competition;

  --  a change by a major search engine to its search engine
       algorithms that negatively affects the search engine ranking of
       the company or its 3rd party distribution partners;

  --  fluctuations in foreign exchange rates;

  --  our ability to expand successfully in international markets;

  --  the ability to attract and retain qualified personnel;

  --  difficulties integrating recent or future acquisitions, such as
       the 4th quarter 2007 acquisition of Agoda, including ensuring
       the effectiveness of the design and operation of internal
       controls and disclosure controls of acquired businesses;

  --  the occurrence of an external or internal security breach of our
       systems or other Internet based systems involving personal
       customer information, credit card information or other
       sensitive data;

  --  systems-related failures and/or security breaches, including
       without limitation, "denial-of-service" type attacks on our
       system, any security breach that results in the theft, transfer
       or unauthorized disclosure of customer information, or the
       failure to comply with various state laws applicable to the
       company's obligations in the event of such a breach; and

  --  legal and regulatory risks;
*T

   For a detailed discussion of these and other factors that could
cause the Company's actual results to differ materially from those
described in the forward-looking statements, please refer to the
Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with
the Securities and Exchange Commission. Unless required by law, the
Company undertakes no obligation to update publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise.

   Non-GAAP Financial Measures

   Pro forma EBITDA represents GAAP operating income excluding
depreciation and amortization expense, plus foreign currency
transactions and other expense and the applicable pro forma
adjustments described below.

   Pro forma revenue, pro forma gross profit, pro forma EBITDA, pro
forma net income and pro forma net income per share are "non-GAAP
financial measures," as such term is defined by the Securities and
Exchange Commission, and may differ from non-GAAP financial measures
used by other companies. Priceline.com believes that pro forma
revenue, pro forma gross profit, pro forma EBITDA, pro forma net
income and pro forma net income per share that exclude certain
non-cash or non-recurring income or expense items are useful for
analysts and investors to evaluate priceline.com's future on-going
performance because they enable a more meaningful comparison of
priceline.com's projected cash earnings and performance with its
historical results from prior periods. These pro forma metrics, in
particular pro forma EBITDA and pro forma net income, are not intended
to represent funds available for priceline.com's discretionary use and
are not intended to represent or to be used as a substitute for
operating income, net income or cash flows from operations data as
measured under GAAP. The items excluded from these pro forma metrics,
but included in the calculation of their closest GAAP equivalent, are
significant components of consolidated statements of income and must
be considered in performing a comprehensive assessment of overall
financial performance. Pro forma financial information is adjusted for
the following items:

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-- Cash expenses incurred in 1st quarter and 2nd quarter 2007
    associated with the settlement of the 2000 securities litigation
    is excluded because of the non-recurring nature of the settlement.

-- Cash benefit recorded in 1st and 2nd quarter 2007 associated with
    the refund by the Internal Revenue Service of excise taxes paid on
    merchant airline tickets is excluded because of its non-recurring
    nature.

-- Amortization expense of acquisition-related intangibles is excluded
    because it does not impact cash earnings.

-- Stock-based compensation expense and the non-cash expense
    associated with the payment of preferred stock dividends are
    excluded because they do not impact cash earnings and are
    reflected in earnings per share through increased share count.

-- Payroll tax expense related to stock-based compensation is excluded
    because the expense is driven primarily by stock option exercise
    and share award vesting activity and the market price of
    priceline.com's common stock and often shows volatility unrelated
    to operating results.

-- Income tax expense is adjusted for the tax impact of certain of the
    pro forma adjustments described above and to exclude tax expense
    or benefit recorded where no actual tax payments are owed because
    of available net operating loss carry forwards.

-- Minority interest is adjusted for the impact of certain of the pro
    forma adjustments described above.

-- Finally, for calculating pro forma net income per share:

    -- net income is adjusted for the impact of the pro forma
        adjustments described above

    -- fully diluted share count is adjusted to include the anti-
        dilutive impact of "Conversion Spread Hedges" related to
        priceline.com's convertible securities that increase the
        effective conversion price of the 0.50% convertible notes due
        2011 and 0.75% convertible notes due 2013 from their stated
        $40.38 conversion price to an effective conversion price of
        $50.47 per share. Under GAAP, the anti-dilutive impact of the
        Conversion Spread Hedges is not reflected on the outstanding
        diluted share count until the end of the hedge when shares are
        delivered.

    -- All common stock warrants and unvested shares of restricted
        common stock, restricted stock units and performance share
        units are included in the calculation of pro forma net income
        per share because pro forma net income has been adjusted to
        exclude our preferred stock dividend and stock-based
        compensation expense.
*T

   The presentation of this financial information should not be
considered in isolation or as a substitute for the financial
information prepared and presented in accordance with generally
accepted accounting principles in the United States. The attached
financial and statistical supplement reconciles pro forma financial
information with priceline.com's financial results under GAAP.

   About Priceline.com(R) Incorporated

   Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com
provides online travel services in 21 languages in over 60 countries
in Europe, North America, Asia, the Middle East and Africa.
Priceline.com operates Booking.com, a leading international online
hotel reservation service, priceline.com, a leading U.S. online travel
service for value-conscious leisure travelers, and Agoda.com, an Asian
online hotel reservation service.

   Priceline.com believes that Booking.com is Europe's largest and
fastest growing hotel reservation service, with a network of
affiliated Web sites. Booking.com operates in over 65 countries in 18
languages and offers its customers access to over 52,000 participating
hotels worldwide.

   In the U.S., priceline.com gives customers more ways to save on
their airline tickets, hotel rooms, rental cars, vacation packages and
cruises than any other Internet travel service. In addition to getting
great published prices, leisure travelers can narrow their searches
using priceline.com's TripFilter advanced search technology, customize
their search activity through priceline.com's Inside Track features,
create packages to save even more money, and take advantage of
priceline.com's famous Name Your Own Price(R) service, which can
deliver the lowest prices available. Priceline.com also operates the
following travel websites: Travelweb.com, Lowestfare.com,
RentalCars.com and BreezeNet.com. Priceline.com also has a personal
finance service that offers home mortgages, refinancing and home
equity loans through an independent licensee. Priceline.com licenses
its business model to independent licensees, including priceline
mortgage and certain international licensees.

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                      priceline.com Incorporated
                     CONSOLIDATED BALANCE SHEETS
                             (unaudited)
           (In thousands, except share and per share data)

                                               June 30,   December 31,
ASSETS                                           2008         2007
                                             ------------ ------------

Current assets:
    Cash and cash equivalents                $   471,068  $   385,359
    Restricted cash                                3,005        1,350
    Short-term investments                        80,153      122,499
    Accounts receivable, net of allowance
     for doubtful accounts of
        $3,547 and $2,309, respectively          132,523       70,712
    Prepaid expenses and other current
     assets                                       36,436       33,080
                                             ------------ ------------
      Total current assets                       723,185      613,000

Long-term investments                             14,894        2,451
Property and equipment, net                       27,534       27,088
Intangible assets, net                           192,555      182,748
Goodwill                                         311,200      287,159
Deferred taxes                                   203,397      218,519
Other assets                                      18,781       19,891
                                             ------------ ------------

      Total assets                           $ 1,491,546  $ 1,350,856
                                             ============ ============

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Accounts payable                         $    78,356  $    47,708
    Accrued expenses and other current
     liabilities                                  82,504       59,589
    Deferred merchant bookings                    31,505       17,750
    Convertible debt                             520,076      569,796
                                             ------------ ------------
      Total current liabilities                  712,441      694,843

Deferred taxes                                    49,623       46,502
Other long-term liabilities                       16,061       13,368
                                             ------------ ------------
      Total liabilities                          778,125      754,713
                                             ------------ ------------

Commitments and Contingencies
Minority interest (estimated fair value
 redemption amount is $128,000
  as of June 30, 2008)                            17,005       17,036
                                             ------------ ------------

Stockholders' equity:
    Common stock, $0.008 par value,
     authorized 1,000,000,000 shares,
        46,159,875, and 45,117,685 shares
         issued, respectively                        355          346
    Treasury stock, 6,673,965 and 6,646,408
     shares, respectively                       (492,511)    (489,106)
    Additional paid-in capital                 2,147,728    2,124,029
    Accumulated deficit                       (1,034,256)  (1,106,506)
    Accumulated other comprehensive income        75,100       50,344
                                             ------------ ------------
      Total stockholders' equity                 696,416      579,107
                                             ------------ ------------

    Total liabilities and stockholders'
     equity                                  $ 1,491,546  $ 1,350,856
                                             ============ ============
*T

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                      priceline.com Incorporated
                CONSOLIDATED STATEMENTS OF OPERATIONS
                             (unaudited)
                (In thousands, except per share data)

                               Three Months Ended   Six Months Ended
                                    June 30,            June 30,
                               ------------------- -------------------
                                 2008      2007      2008      2007
                               --------- --------- --------- ---------

Merchant revenues, including
 $2,318 and $18,196 excise tax
 refund for the three and six
 months ended June 30, 2007,
 respectively                  $336,230  $254,909  $625,388  $500,921
Agency revenues                 173,249    98,344   283,181   152,855
Other revenues                    4,497     2,627     8,586     3,493
                               --------- --------- --------- ---------
     Total revenues             513,976   355,880   917,155   657,269

Cost of revenues (1)            260,251   198,669   482,327   380,341
                               --------- --------- --------- ---------

Gross profit                    253,725   157,211   434,828   276,928
                               --------- --------- --------- ---------

Operating expenses:
  Advertising - Offline           9,928     9,281    21,959    20,615
  Advertising - Online           72,860    43,470   130,661    75,397
  Sales and marketing            19,930    11,525    36,263    22,934
  Personnel, including stock-
   based compensation of
   $9,077, $3,466, $19,016,
   $6,632,respectively           39,644    23,435    76,528    44,926
  General and administrative,
   including net cost of
   litigation settlement of
   $381 and $55,239 for the
   three and six months ended
   June 30, 2007,
   respectively, and stock-
   based compensation payroll
   taxes of $186, $94, $673,
   $532, respectively            14,209     9,777    25,995    73,652
  Information technology          5,136     3,152     9,286     6,063
  Depreciation and
   amortization                  11,064     8,997    21,417    17,502
                               --------- --------- --------- ---------

  Total operating expenses      172,771   109,637   322,109   261,089
                               --------- --------- --------- ---------

Operating income                 80,954    47,574   112,719    15,839
                               --------- --------- --------- ---------

Other income (expense):
  Interest income, including
   $483 and $3,270 of interest
   on excise tax refund for
   the three and six months
   ended June 30, 2007,
   respectively                   2,905     6,112     7,077    14,315
  Interest expense               (2,351)   (2,484)   (5,023)   (4,954)
  Foreign currency
   transactions and other            30      (332)   (5,053)     (545)
                               --------- --------- --------- ---------
  Total other income (expense)      584     3,296    (2,999)    8,816
                               --------- --------- --------- ---------

Earnings before income taxes,
 equity in income (loss) of
 investees and minority
 interests                       81,538    50,870   109,720    24,655
Income tax expense              (26,211)  (14,964)  (35,729)   (3,371)
Equity in income (loss) of
 investees and minority
 interests                       (1,231)   (1,334)   (1,741)   (1,428)
                               --------- --------- --------- ---------
Net income                       54,096    34,572    72,250    19,856
Preferred stock dividend              -         -         -    (1,555)
                               --------- --------- --------- ---------

Net income applicable to
 common stockholders           $ 54,096  $ 34,572  $ 72,250  $ 18,301
                               ========= ========= ========= =========

Net income applicable to
 common stockholders per basic
 common share                  $   1.40  $   0.92  $   1.88  $   0.49
                               ========= ========= ========= =========

Weighted average number of
 basic common shares
 outstanding                     38,768    37,597    38,496    37,395
                               ========= ========= ========= =========

 Net income applicable to
  common stockholders per
  diluted common share         $   1.08  $   0.79  $   1.46  $   0.43
                               ========= ========= ========= =========

Weighted average number of
 diluted common shares
 outstanding                     49,948    43,667    49,585    42,572
                               ========= ========= ========= =========


------------------------------

(1) Cost of revenues entirely reflect Name Your Own Price(R)
 transactions whose revenues are recorded "gross" with a corresponding
 cost of revenue while retail transactions are recorded "net" with no
 corresponding cost of revenues.
*T

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                      priceline.com Incorporated
      RECONCILIATION OF GAAP TO PRO FORMA FINANCIAL INFORMATION
                             (unaudited)
                (In thousands, except per share data)

RECONCILIATION OF GAAP TO PRO  Three Months Ended   Six Months Ended
 FORMA REVENUES                      June 30             June 30
                               ------------------- -------------------
                                 2008      2007      2008      2007
                               --------- --------- --------- ---------

     GAAP Revenues             $513,976  $355,880  $917,155  $657,269

 (a) Airline excise tax refund        -    (2,318)        -   (18,196)

                               --------- --------- --------- ---------
     Pro Forma Revenues        $513,976  $353,562  $917,155  $639,073
                               ========= ========= ========= =========

RECONCILIATION OF GAAP TO PRO  Three Months Ended   Six Months Ended
 FORMA GROSS PROFIT                  June 30             June 30
                               ------------------- -------------------
                                 2008      2007      2008      2007
                               --------- --------- --------- ---------

     GAAP Gross profit         $253,725  $157,211  $434,828  $276,928

 (a) Airline excise tax refund        -    (2,318)        -   (18,196)
 (b) Amortization of acquired
      intangible assets in
      Cost of revenues                -         -       272         -

                               --------- --------- --------- ---------
     Pro Forma Gross profit    $253,725  $154,893  $435,100  $258,732
                               ========= ========= ========= =========

RECONCILIATION OF GAAP         Three Months Ended   Six Months Ended
 OPERATING INCOME                    June 30             June 30
                               ------------------- -------------------
TO PRO FORMA EBITDA              2008      2007      2008      2007
                               --------- --------- --------- ---------

     GAAP Operating income     $ 80,954  $ 47,574  $112,719  $ 15,839

 (a) Airline excise tax refund        -    (2,318)        -   (18,196)
 (c) Stock-based compensation     9,077     3,466    19,016     6,632
 (d) Securities litigation
      settlement, net of
      insurance contribution          -       381         -    55,239
 (d) Stock-based compensation
      payroll taxes                 186        94       673       532
 (k) Amortization of acquired
      intangible assets in
      Cost of revenues                -         -       272         -
 (k) Depreciation and
      amortization               11,064     8,997    21,417    17,502
 (l) Foreign currency
      transactions and other         30      (332)   (5,053)     (545)

                               --------- --------- --------- ---------
     Pro Forma EBITDA          $101,311  $ 57,862  $149,044  $ 77,003
                               ========= ========= ========= =========

RECONCILIATION OF GAAP TO PRO  Three Months Ended   Six Months Ended
 FORMA NET INCOME                    June 30             June 30
                               ------------------- -------------------
                                 2008      2007      2008      2007
                               --------- --------- --------- ---------

     GAAP Net income           $ 54,096  $ 34,572  $ 72,250  $ 18,301

 (a) Airline excise tax refund        -    (2,318)        -   (18,196)
 (b) Amortization of acquired
      intangible assets in
      Cost of revenues                -         -       272         -
 (b) Amortization of acquired
      intangible assets in
      Depreciation and
      amortization                7,456     6,294    14,201    12,207
 (c) Stock-based compensation     9,077     3,466    19,016     6,632
 (d) Securities litigation
      settlement, net of
      insurance contribution          -       381         -    55,239
 (d) Stock-based compensation
      payroll taxes                 186        94       673       532
 (e) Accrued interest income
      on excise tax refund            -      (483)        -    (3,270)
 (f) Adjustments for the tax
      impact of certain of the
      pro forma adjustments
      and to exclude non-cash
      income taxes                7,908     5,600     9,983    (7,702)
 (g) Impact on minority
      interests of other pro
      forma adjustments            (252)     (264)     (575)     (572)
 (h) Preferred stock dividend         -         -         -     1,555

                               --------- --------- --------- ---------
     Pro Forma Net income      $ 78,471  $ 47,342  $115,820  $ 64,726
                               ========= ========= ========= =========

                               Three Months Ended   Six Months Ended
                                     June 30             June 30
                               ------------------- -------------------
RECONCILIATION OF GAAP TO PRO
 FORMA NET INCOME PER DILUTED
 COMMON SHARE                    2008      2007      2008      2007
                               --------- --------- --------- ---------

     GAAP Weighted average
      number of diluted common
      shares outstanding         49,948    43,667    49,585    42,572

 (i) Adjustment for Conversion
      Spread Hedges                (672)   (1,454)     (719)   (1,595)
 (j) Adjustment for warrants
      and restricted stock        1,229       473     1,135       471

                               --------- --------- --------- ---------
     Pro Forma Weighted
      average number of
      diluted common shares
      outstanding                50,505    42,686    50,001    41,448
                               ========= ========= ========= =========

     Net income applicable to
      common stockholders per
      diluted common share
               GAAP            $   1.08  $   0.79  $   1.46  $   0.43
                               ========= ========= ========= =========

               Pro Forma       $   1.55  $   1.11  $   2.32  $   1.56
                               ========= ========= ========= =========

 (a) Airline excise tax refund is recorded in Merchant revenue.
 (b) Amortization of acquired intangible assets is recorded in Cost of
      revenues and Depreciation and amortization.
 (c) Stock-based compensation is recorded in Personnel expense.
 (d) Securities litigation settlement and stock-based compensation
      payroll taxes are recorded in General and administrative
      expense.
 (e) Accrued interest income on airline excise tax refund is recorded
      in Interest income.
 (f) Adjustments for the tax impact of certain of the pro forma
      adjustments and to exclude non-cash income taxes are recorded in
      Income tax expense.
 (g) Impact on minority interests of other pro forma adjustments are
      recorded in Equity in income (loss) of investees and minority
      interests.
 (h) Preferred stock dividend is recorded in the respective expense
      line item.
 (i) Reflects the impact of the Conversion Spread Hedges that increase
      the effective conversion price of the Convertible Senior Notes
      due September 30, 2011 and the Convertible Senior Notes due
      September 30, 2013 from their stated $40.38 conversion price to
      an effective conversion price of $50.47 per share. Under GAAP,
      the anti-dilutive impact of the Conversion Spread Hedges is not
      reflected on the outstanding diluted share count until the end
      of the hedge when shares are delivered.
 (j) All common stock warrants and shares of restricted common stock,
      restricted stock units and performance share units are included
      in the calculation of pro forma net income per share because pro
      forma net income has been adjusted to exclude our preferred
      stock dividend and stock-based compensation expense.
 (k) Depreciation and amortization are excluded from Operating income
      to calculate EBITDA.
 (l) Foreign currency transactions and other are added to Operating
      income to calculate EBITDA.
*T

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priceline.com Incorporated
----------------------------------------------------------------------
Estimated Impact of Share Price Movements on Weighted Average GAAP and
 Pro Forma Diluted Shares Outstanding
In millions
(Unaudited)


The following table is intended to demonstrate the estimated potential
 impact of share price movements on the number of equivalent shares
 included in the fully diluted share count used to calculate diluted
 earnings per share. Actual results are likely to differ due to the
 impact of option exercises, equity repurchases, issuances and
 forfeitures of restricted stock, restricted stock units and
 performance share units and any conversions of our convertible bonds.
 The table below is for illustrative purposes only; the Company is
 unable to predict its future stock price and the Company's stock
 could trade below or above the per share prices in the table below.


                                    Estimated Weighted Average Number
                                       of Diluted Shares Outstanding
                                    ----------------------------------
                                      GAAP    Adjustments(1) Pro Forma
                                    --------- -------------- ---------
                                    3Q08 2008  3Q08    2008  3Q08 2008
                                    ---- ---- ------- ------ ---- ----
Closing Share Price
 Assumption(2)               $75.00 48.2 48.7     0.2    0.3 48.4 49.0
                             $80.00 48.4 48.8     0.2    0.3 48.6 49.1
                             $85.00 48.6 48.9     0.3    0.3 48.8 49.2
                             $90.00 48.7 49.0     0.3    0.3 49.0 49.4
                             $95.00 48.9 49.1     0.3    0.4 49.2 49.5
                            $100.00 49.1 49.2     0.3    0.4 49.4 49.6
                            $105.00 49.2 49.3     0.4    0.4 49.6 49.7
                            $110.00 49.4 49.4     0.4    0.4 49.7 49.8
                            $115.00 49.5 49.5     0.4    0.4 49.9 49.9
                            $120.00 49.6 49.5     0.4    0.4 50.0 50.0
                            $125.00 49.7 49.6     0.5    0.4 50.2 50.1
                            $130.00 49.8 49.7     0.5    0.5 50.3 50.1
                            $135.00 49.9 49.7     0.5    0.5 50.4 50.2
                            $140.00 50.1 49.8     0.5    0.5 50.6 50.3
                            $145.00 50.1 49.9     0.5    0.5 50.7 50.4
                            $150.00 50.2 49.9     0.5    0.5 50.8 50.4
                            $155.00 50.3 50.0     0.6    0.5 50.9 50.5
                            $160.00 50.4 50.1     0.6    0.5 51.0 50.6
                            $165.00 50.5 50.1     0.6    0.5 51.1 50.6
                            $170.00 50.6 50.2     0.6    0.5 51.2 50.7
                            $175.00 50.6 50.2     0.6    0.5 51.3 50.8


(1) Reflects the anti-dilutive impact of the "Conversion Spread
 Hedges" and the dilutive impact of additional warrants and shares of
 unvested restricted stock and restricted stock units because pro
 forma net income has been adjusted to exclude preferred stock
 dividend and stock-based compensation.

(2) Estimated weighted average number of diluted shares
 outstanding is estimated as follows:
3Q08: Uses actual daily share prices from July 1, 2008 through August
 4, 2008, and the closing share price assumption from August 5, 2008
 through September 30, 2008.
2008: Uses actual daily share prices from January 1, 2008 through
 August 4, 2008, and the closing share price assumption from August 5,
 2008 through December 31, 2008.
*T

-0-
*T
priceline.com Incorporated
----------------------------------------------------------------------
Statistical Data
In thousands
(Unaudited)


Gross Bookings     1Q06       2Q06       3Q06       4Q06       1Q07
--------------- ---------- ---------- ---------- ---------- ----------

Domestic          $474,007   $570,757   $504,752   $423,275   $478,812
International**    272,814    356,593    398,416    319,136    519,679
                ---------- ---------- ---------- ---------- ----------
  Total           $746,821   $927,350   $903,168   $742,410   $998,491

Agency            $480,506   $609,284   $600,406   $491,070   $710,528
Merchant**         266,315    318,066    302,762    251,340    287,963
                ---------- ---------- ---------- ---------- ----------
  Total           $746,821   $927,350   $903,168   $742,410   $998,491

Year/Year
 Growth
---------------
  Domestic            8.3%      16.0%      13.1%      11.9%       1.0%
  International     279.4%     360.0%     141.7%     101.4%      90.5%
    excluding
     F/X impact     313.8%     361.5%     131.8%      86.3%      74.5%


  Agency             98.6%     128.7%      74.9%      51.6%      47.9%
  Merchant           -0.6%       5.0%      13.0%      18.1%       8.1%

  Total              46.5%      62.8%      47.8%      38.3%      33.7%


Units Sold         1Q06       2Q06       3Q06       4Q06       1Q07
--------------- ---------- ---------- ---------- ---------- ----------

Airline Tickets        728        821        666        588        639
  Year/Year
   Growth            -2.6%       4.1%      -2.0%       0.9%     -12.2%

Hotel Room-
 Nights              4,153      4,995      5,238      4,265      5,955
  Year/Year
   Growth            62.5%      82.5%      49.7%      43.7%      43.4%

Rental Car Days      1,621      2,000      2,044      1,789      2,003
  Year/Year
   Growth            26.8%      30.3%      20.8%      36.1%      23.6%


                   1Q06       2Q06       3Q06       4Q06       1Q07
                ---------- ---------- ---------- ---------- ----------

Revenue           $241,914   $307,651   $313,467   $260,071   $301,389
  Year/Year
   Growth             3.7%      15.4%      21.1%      27.5%      24.6%

Gross Profit       $72,231   $105,804   $123,547    $99,517   $119,717
  Year/Year
   Growth            25.2%      62.2%      54.4%      53.3%      65.7%

Gross Bookings     2Q07       3Q07       4Q07       1Q08       2Q08
--------------- ---------- ---------- ---------- ---------- ----------

Domestic          $547,787   $602,205   $525,571   $720,968   $872,284
International**    687,124    788,478    679,760  1,037,644  1,237,681
                ---------- ---------- ---------- ---------- ----------
  Total         $1,234,911 $1,390,683 $1,205,331 $1,758,612 $2,109,965

Agency            $919,260 $1,042,619   $912,698 $1,370,119 $1,656,775
Merchant**         315,651    348,064    292,633    388,493    453,190
                ---------- ---------- ---------- ---------- ----------
  Total         $1,234,911 $1,390,683 $1,205,331 $1,758,612 $2,109,965

Year/Year
 Growth
---------------
  Domestic           -4.0%      19.3%      24.2%      50.6%      59.2%
  International      92.7%      97.9%     113.0%      99.7%      80.1%
    excluding
     F/X impact      79.6%      83.4%      89.9%      75.0%      55.8%


  Agency             50.9%      73.7%      85.9%      92.8%      80.2%
  Merchant           -0.8%      15.0%      16.4%      34.9%      43.6%

  Total              33.2%      54.0%      62.4%      76.1%      70.9%


Units Sold         2Q07       3Q07       4Q07       1Q08       2Q08
--------------- ---------- ---------- ---------- ---------- ----------

Airline Tickets        687        819        790      1,169      1,362
  Year/Year
   Growth           -16.3%      23.0%      34.4%      83.0%      98.2%

Hotel Room-
 Nights              7,242      7,964      6,616      9,375     10,879
  Year/Year
   Growth            45.0%      52.0%      55.1%      57.4%      50.2%

Rental Car Days      2,278      2,338      2,002      2,612      2,815
  Year/Year
   Growth            13.9%      14.4%      11.9%      30.4%      23.6%


                   2Q07       3Q07       4Q07       1Q08       2Q08
                ---------- ---------- ---------- ---------- ----------

Revenue           $355,880   $417,287   $334,853   $403,180   $513,976
  Year/Year
   Growth            15.7%      33.1%      28.8%      33.8%      44.4%

Gross Profit      $157,211   $202,331   $160,152   $181,103   $253,725
  Year/Year
   Growth            48.6%      63.8%      60.9%      51.3%      61.4%


Gross Bookings represent the total dollar value of travel booked,
 inclusive of taxes and fees.
** Includes $24.2 million, $24.6 million and $13.4 million of Agoda
 gross bookings in 2Q08, 1Q08 and 4Q07, respectively since acquisition
 on November 6, 2007.
*T

Priceline.com Incorporated
Brian Ek, 203-299-8167
brian.ek@priceline.com

Copyright Business Wire 2008
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