Business Objects Named a Market Leader in Enterprise Business Intelligence Platforms...

Business Objects Named a Market Leader in Enterprise Business Intelligence
Platforms by Independent Research Firm

SAN JOSE, Calif. and PARIS, Aug. 5 /PRNewswire-FirstCall/ -- Business
Objects, an SAP company (NYSE: SAP), today announced that industry analyst
firm Forrester Research has named Business Objects as a leading vendor in
enterprise business intelligence (BI) platforms with the strongest current
product offering across all vendors. The July 2008 report, "The Forrester
Wave(TM): Enterprise Business Intelligence Platforms, Q3 2008," indicates that
Business Objects delivers a rich set of mature, best-in-class BI tools.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)
Through hands-on lab evaluations, vendor surveys and customer-reference
calls, Forrester's 151-criteria evaluation of 12 enterprise BI platform
vendors found that Business Objects achieved the highest scores for their
current offering. Below are key comments from the report about why Business
Objects is a leader in the market:
-- "There's indeed a best-in-class Business Objects tool for every BI use
case: Crystal Reports(R) for production reporting, Web Intelligence(R) for
ad-hoc querying, Voyager for online analytical processing (OLAP), Polestar for
guided BI search, Xcelsius(R) for interactive dashboards and several more."
-- "Business Objects' suite of products is front and center in the
combined SAP and Business Objects future product road maps. Even though SAP
has no significant prior experience in integrating large acquisitions, so far
the merger integration is going well. We expect Business Objects' products to
benefit significantly from the infusion of SAP's resources, technologies, and
deep industry expertise."
-- "One of the main advantages of implementing the entire suite of
products from SAP Business Objects is that end-to-end data lineage and impact
analysis become a no-brainer."
-- "Most of the tools are also available as a virtual appliance for easy
procurement, installation, and configuration."
As Forrester points out in the report, the BI market continues to be
dynamic: "Contrary to popular belief, this vibrant market continues to evolve
across multiple dimensions. We are currently on the cusp of a next generation
BI with different user interfaces, integration with process and rules,
end-user self-service, alternative analytical database management system
(DBMS) technologies, and many others."
Business Objects is a leader in the market in providing transformative BI
solutions that address the next generation of BI users. By making information
easily accessible and consumable via simplified user interfaces, Business
Objects helps companies to bridge the information divide between BI "power
users" and everyday business users, such as marketing managers or x-ray
technicians. Business Objects solutions provide easier access to relevant,
individualized information -- originating from within or outside of the
enterprise, in structured or unstructured formats -- empowering all people
with the data they need to work more efficiently.
Customers continue turning to Business Objects because it provides all
information to all people on one platform (see February 12, 2008 press
release, titled "Business Objects Announces Industry's First Intelligence
Platform") and its approach to software delivery offers customers choice.
Unlike other vendors Business Objects combines BI with solutions for
enterprise performance management and governance, risk and compliance, and is
best positioned to help organizations optimize their business performance.
Any statements contained in this document that are not historical facts
are forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.
Copyright (C) 2008 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP
products and services mentioned herein as well as their respective logos are
trademarks or registered trademarks of SAP AG in Germany and in several other
countries all over the world. Business Objects and the Business Objects logo,
BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence,
Xcelsius and other Business Objects products and services mentioned herein as
well as their respective logos are trademarks or registered trademarks of
Business Objects S.A. in the United States and in several other countries. All
other names mentioned herein may be trademarks of their respective owners.
All other product and service names mentioned are the trademarks of their
respective companies. Data contained in this document serve informational
purposes only. National product specifications may vary.
For customers interested in learning more about Business Objects
products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

Contacts:
Dorit Shackleton, Business Objects, +1 (604) 974-2444
dorit.shackleton@sap.com, PDT
Rachel Allen, Burson-Marsteller, +1 (415) 591-4041
rachel.allen@bm.com, PDT

SOURCE SAP

PDT, Dorit Shackleton of Business Objects, +1-604-974-2444,
dorit.shackleton@sap.com; or, PDT, Rachel Allen of Burson-Marsteller,
+1-415-591-4041, rachel.allen@bm.com, for SAP