INSERTING and REPLACING National Amusements Debuts New Upscale Cinema Concept at...

* Reuters is not responsible for the content in this press release.

Tue Aug 5, 2008 4:42pm EDT

INSERTING and REPLACING National Amusements Debuts New Upscale Cinema Concept at Patriot Place

     State-of-the-art Showcase Cinema de Lux to feature Lux Level
in-theatre dining experience with VIP lounge; transforming the theatre
              into a community entertainment destination
DEDHAM, Mass.--(Business Wire)--
In tenth paragraph, within the list of movies, insert after Swing
Vote: The Dark Knight, and Mamma Mia;

   The corrected release reads:

   NATIONAL AMUSEMENTS DEBUTS NEW UPSCALE CINEMA CONCEPT AT PATRIOT
PLACE

   State-of-the-art Showcase Cinema de Lux to feature Lux Level
in-theatre dining experience with VIP lounge; transforming the theatre
into a community entertainment destination

   National Amusements, Inc., a world leader in the motion picture
exhibition industry operating more than 1,500 screens in the U.S.,
U.K., Latin America and Russia, today announced it will unveil its new
Showcase Cinema de Lux Patriot Place theatre to the public on August
8, 2008 in Foxborough, Massachusetts.

   This is the second new National Amusements theatre featuring the
premium reserved-seating concept called Lux Level, which was launched
as a pilot program at Showcase Cinemas Randolph, Massachusetts, in
December 2007. This luxury dining experience allows guests to indulge
themselves with luscious meals, snacks, and cocktails before and
during the show. Showcase Cinema de Lux is National Amusements newest
brand, providing guests an enhanced level of luxury and comfort.

   Lux Level guests are pampered with a variety of special amenities
including exclusive access to the Lux Level VIP lounge. The lounge
provides a relaxing place to meet with friends before or after the
movie, and guests can enjoy specialty cocktails and beverages from the
fully stocked bar, or order from the full menu. Once in the
auditorium, Lux Level patrons will sit in the soft-cushioned,
custom-designed love-seats with moveable armrests and swivel dining
trays which ensure a comfortable dining experience. The Lux Level
seating areas offer wider row spacing for spacious seating; service at
the push of a button; with wait staff utilizing special wireless
ordering devices that send your order instantly to the kitchen devoted
to Lux Level dining.

   "We are proud to debut our new luxurious Showcase Cinema de Lux
concept here in Massachusetts, home of our corporate headquarters."
said Shari Redstone, president of National Amusements. "Our focus on
providing outstanding customer service, lush decor, great food,
exciting alternative programming, and other high-end amenities is
designed to transform the movie-going experience; and make our
theatres a community entertainment destination for everyone to enjoy."

   In addition to the Lux Level, our guests can enjoy the lush
atmosphere and special amenities at the Showcase Cinema de Lux. As
they enter the theatre, patrons will be greeted by the sounds of the
baby grand piano on display in the lobby. Guests are free to relax in
a lounge area outfitted with comfortable furniture and the latest
issues of newspapers and magazines.

   "Shari Redstone is a brilliant visionary," said Robert Kraft,
chairman and CEO of The Kraft Group. "The Showcase Cinema de Lux
concept will greatly enhance people's movie-going experience and will
change theater expectations in the future. I am proud to feature
National Amusements cinemas here at Patriot Place. It will be a
tremendous daily draw and one of the many entertainment options that
will make Patriot Place a year round destination for visitors
throughout the region."

   The state-of-the-art theatre also offers movie-goers approximately
3000 seats in 14 auditoriums (four offer Lux Level seating), all
stadium style with Dolby(R) Digital Surround EX sound. Two of the
fourteen screens will be equipped with both the latest in digital 2K
projection systems and Real D 3D projection.

   Another experience that sets Cinema de Lux apart is Studio 3
Restaurant and Bar, a full-service restaurant featuring American fare
in a relaxed, sophisticated setting. Menu items at Studio 3 Restaurant
and Bar include appetizers, sandwiches, burgers, pizza and a wide
variety of other dining options. Studio 3 Restaurant and Bar also
features a full service bar with beer, wine and our innovative
signature specialty drinks. Patrons will be able to enjoy dinner
and/or drinks before or after the movie, or just stop by to meet
friends for lunch/dinner or an afternoon snack. Or on game day,
drop-off your non-sports loving friends and family for a movie and
shopping, while you enjoy the game, then meet for dinner at Studio 3.

   Showcase Cinema de Lux Patriot Place will offer patrons a wide
variety of concessions from classic movie fare such as popcorn and
soft drinks to well-known brands such as Famous Famiglia Pizza,
NATHAN's Famous(R) and Pretzel Depot. The theatre will also offer Ben
& Jerry's ice cream and a coffee bar service area featuring Starbucks
coffee and hand-crafted espresso-based beverages.

   Beginning on the official opening day, August 8, 2008 the
following newly released films will be shown: Pineapple Express, The
Sisterhood of the Traveling Pants 2, The Mummy: Tomb of the Dragon
Emperor, Swing Vote, The Dark Knight, and Mamma Mia; opening on August
13th is Tropic Thunder; and on August 15th, Star Wars: The Clone Wars
and Fly Me to the Moon 3-D. Please visit www.nationalamusements.com
for additional titles, show times and special programs.

   The theatre will also feature several of National Amusements
specially designed programs: Kidtoon Films, Popcorn Club, Silver
Screen Classics, and Holiday Classics. Also,we will offer live and
pre-recorded in theatre events presented in partnership with National
Cinemedia's FATHOM division whose programming includes live, high
definition broadcast of the popular Metropolitan Opera Series.
Beginning in the summer of 2009, our patrons will be able to enjoy the
popular Bookworm Wednesdays series.

   Tickets for all performances at Showcase Cinema de Lux Patriot
Place can be purchased in advance at the theatre, by phone at
telephone number 800-315-4000 or online at www.nationalamusements.com.
Customers who purchase their tickets online can also take advantage of
the print at-home ticketing option. Group sales, and special showings
for educational organizations, can be coordinated by contacting Debbie
Heller at 866-581-9138 x 301.

   About The Kraft Group

   The Kraft Group, headquartered in Foxborough, Mass., is the
holding company for the Kraft family's various businesses, with
concentrated interests in five specific areas: the distribution of
forest products, paper and packaging manufacturing, sports and
entertainment, real estate development and private equity investing.
Together, the Rand-Whitney Group and International Forest Products do
business in more than 80 countries annually and form one of the
largest privately-owned paper packaging and distribution companies in
the world. The Kraft Group's sports and entertainment division
features Gillette Stadium, New England's premier concert and
entertainment venue and home to the National Football League's
three-time Super Bowl Champion New England Patriots and Major League
Soccer's New England Revolution. Their real estate development team
oversaw the construction of Gillette Stadium and is now developing
Patriot Place, a 1.3 million-square-foot super-regional lifestyle and
entertainment destination located in Foxborough, Mass. For more
information, please visit www.patriot-place.com and
www.thekraftgroup.com.

   About National Amusements, Inc.

   National Amusements, Inc., is a world leader in the motion picture
exhibition industry operating more than 1,500 screens in the U.S.,
U.K., Latin America and Russia. National Amusements delivers a
superior entertainment experience in theatres around the world under
its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in
Dedham, Massachusetts, National Amusements is a closely held company
operating under the third generation of leadership by the Redstone
family. National Amusements is also an equal partner in the online
ticketing service, MovieTickets.com, and is the parent company of both
Viacom and CBS Corporation.

   www.nationalamusements.com

National Amusements, Inc.
Wanda Whitson, 781-461-1600 ext. 336
wwhitson@nationalamusements.com
or
Stacey James, 508-384-9105
Cell: 508-326-6868
staceyj@thekraftgroup.com

Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.