Global Gourmet Purveyor, Sun-Rich International Teams Up With Newman Wachs Racing...

Global Gourmet Purveyor, Sun-Rich International Teams Up With Newman Wachs
Racing of the Atlantic Championship Series
Strategic Relationships with Newman Wachs Racing Elevates Profile of Sun-Rich
International

CHICAGO, Aug. 5 /PRNewswire/ -- Purveyor of global gourmet delicacies,
Sun-Rich International has joined forces with Newman Wachs Racing and #34
driver Simona De Silvestro, in a unique promotion of their premium line of
gourmet products from all over the world.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080805/AQTU120)
(Logo: http://www.newscom.com/cgi-bin/prnh/20080131LOGO)
Founded by legendary actor Paul Newman and Eddie Wachs, the pairing of
Newman Wachs Racing and Sun-Rich International forms a perfect alignment of
premium gourmet and food products, a philanthropic and cause-related mission,
and the passion for racing.
Driven by a desire to support the economic growth of under-developed
countries, Sun-Rich International has explored various unknown markets such as
Kenya, Papua New Guinea, Nicaragua, Nepal, India, Mauritius and more,
discovering unique products of unparalleled taste and quality. As a growing
international importer, Sun-Rich seeks partners who share their commitment to
endorsing employee wellness programs and kind-hearted labor practices. To
further their commitment to philanthropy Sun-Rich collaborates with several
charities in Africa and around the world.
Newman Wachs Racing (NWR) also supports philanthropic causes, and has
spearheaded the mission to create awareness of the relevance and benefits of
nuclear energy, through the Nuclear Energy Institute. This unique marketing
program encourages the nuclear community to join them in this mission, using
the racecar as a communications vehicle on and off the track. The NWR team
developed a "Nuclear Clean Air Energy" show car program which aids in
communicating a positive message to facilitate recruiting college and
university students.
At the foundation of this strategic relationship, Sun-Rich International
President Mike Larson has worked hard to maintain the overall philanthropic
mission of the company while taking their strategic promotional endeavors to
the next level. "Our unique 2008 sponsorship with Newman Wachs Racing is the
perfect way to align our premium gourmet products and philanthropic goals with
a group that is equally passionate and driven. We look forward to continuing
to develop these relationships while fulfilling our mission of giving back to
the underprivileged countries that supply our products," he explains.
Sun-Rich International is sponsoring 19-year-old Simona De Silvestro, one
of Switzerland's top young racers and the newly enlisted driver to the team.
She made history by becoming the first woman to ever earn a podium result at
the Indianapolis Motor Speedway in 2006, at the US Grand Prix and the second
woman to win an Atlantic race (Long Beach Grand Prix 2008). This is her
second season with the Atlantic Championship Series.
Sun-Rich International is also paired with Dale Coyne Racing and
IndyCar(R) rookie sensation Mario Moraes. 19-year-old Moraes impressed both
the industry and fans by leading three laps and finishing in 18th-place in the
Indianapolis 500 this past May, and securing back to back top 10 finishes: 7th
place at Watkins Glen and 10th place at Nashville Super Speedway. Sun-Rich
International seized the opportunity to work with the promising young driver
and signed on as an associate sponsor for the 2008-racing season.
Sun-Rich currently offers a selection of eight Coffees, eight Darjeeling
Teas, handmade English Toffee, Dessert Toppings, Praline Pecans, Whole
Cashews, and Mixed Nuts with a complete product line from Mauritius Africa
that includes eight unique and exotic jams in the Sweet Serenade line, Pates
de Fruits, Fleur de Sel, and Pure Honey.
For more information on the products, mission, and charity of Sun-Rich
International, please contact Gina Kremer or visit
http://www.sunrichgourmet.com.
About Sun-Rich International
Specialty gourmet importer showcasing the world's finest delicacies from
various unknown markets such as Kenya, Papua New Guinea, Nicaragua, Nepal, the
Galapagos Islands, Jamaica, India and Mauritius. In an effort to support these
developing countries, Sun-Rich collaborates with several charities and works
with growers and suppliers that follow fair labor laws. The Sun-Rich products
are not only the best in the world, but a bond among new cultures that share a
mutual belief of finding harmony between people and the earth. Award-winning
Chef Dominique Macquet serves as a Sun-Rich spokesperson, holding an
impressive resume that includes cooking Nelson Mandela's first meal out of
prison, entertaining the White House and receiving significant praise from the
nation's top food critics. Chef Dominique has appeared on the Food Network,
CNN, and has been featured in Bon Appetit, Wine Spectator, and Esquire.
http://www.sunrichgourmet.com
About Newman Wachs Racing
Established in 2005 by legendary actor Paul Newman and Eddie Wachs ,
Newman Wachs Racing focuses on elevating racing talent in the industry and
cause-related marketing campaigns. Driver Simona De Silvestro is one of
Switzerland's top young racers and made history by becoming the first woman to
ever earn a podium result at the Indianapolis Motor Speedway in 2006 at the US
Grand Prix. NWR was also created on the mission to communicate to race fans
and the public the relevance and benefits of nuclear energy with the Nuclear
Energy Institute. For more information regarding Newman Wachs Racing and their
sponsors, log onto their website: http://www.newmanwachsracing.com
About Dale Coyne Racing
Dale Coyne Racing enters it 25th season of IndyCar racing in 2008 with
veteran driver Bruno Junqueira driving the #18 Z-Line Designs car and 19-year
old rookie Mario Moraes driving the #19 Sonny's Bar-B-Q/SunRichGourmet.com
car. For more information about Dale Coyne Racing, please visit
http://www.dalecoyneracing.com.
SOURCE Sun-Rich International

Gina Kremer, +1-847-361-0506, gina@catalystcommunications.us, for Sun-Rich
International