PFAFF(R) Makes History with Its Largest Portfolio Unveiling of Sewing and Embroidery...

PFAFF(R) Makes History with Its Largest Portfolio Unveiling of Sewing and Embroidery Machines

Premier Sewing Machine Brand Continues 146 Year Heritage of
Delivering Sewing Precision with Its New CREATIVE(TM), EXPRESSION(TM)
and HOBBYLOCK(TM) Lines of Machines
HAMILTON, Bermuda--(Business Wire)--
Today SVP Worldwide, owner of PFAFF(R)--the world's leading brand
of premier sewing and embroidery machines, announced the largest
introduction of new sewing, embroidery and overlock machines in the
146 year history of PFAFF. Unveiled for the first time at the 2008
PFAFF International Dealer Convention held in Dallas, Texas, USA, the
new CREATIVE(TM) 2.0, CREATIVE(TM) 4.0 sewing and embroidery machines,
the EXPRESSION(TM) 2.0, EXPRESSION(TM) 3.0, QUILT EXPRESSION(TM) 4.0
sewing machines and the HOBBYLOCK(TM) 2.0 overlock and serger extends
the latest innovations and technology to sewers in straightforward yet
highly advanced machines.

"PFAFF's historic unveiling emphasizes the company's commitment to
remain ahead of the competitive curve and provide products sewers
aspire to own," said Don Fletcher, CEO of SVP Worldwide. "The
company's entrenched commitment to research and development through
technology and consumer input is allowing our business to remain fresh
with innovation as the popularity of sewing continues to grow
throughout the world."

The new state-of-the-art machines offer unparalleled sewing
precision, brightness and space. The Original IDT(TM) feature, precise
positioning, adjustable LED lighting, the longest free-arm and most
space to the right of the needle are only a few examples of the
hundreds of features now being made available.

The CREATIVE 2.0 and CREATIVE 4.0 sewing and embroidery machines
are the newest members of the CREATIVE line of PFAFF machines. Created
using the new PFAFF platform which set an industry-wide standard for
sewing space (250mm, 10 inches, space to the right of the needle), the
CREATIVE 2.0 and CREATIVE 4.0 machines provide sewers an intuitive
user interface that enables the creation of complex and large
embroidery designs with a touch of a stylus. The available 300
intricate 9 mm stitches on the CREATIVE 4.0 machine will inspire new
ideas. In addition, the top of the line CREATIVE VISION(TM) sewing and
embroidery machine remains the number one desired machine for advanced
sewers. Its brand new features include automatic Cut Jump Stitch,
tapering with patchwork, new beading and candlewicking stitches, and
the ability to see how much time it will take to embroider a color
block.

The new EXPRESSION line of sewing machines will bring affordable
high quality features to sewers around the world. With 37 different
needle positions available for a straight stitch, sewers can place
each stitch exactly where desired with a simple touch of a button.
Prominent features include dual lighting, 9 mm high quality stitches,
and a graphic display where sewers can see the actual size of the
stitch on the screen. Sewing tubular items like sleeves is convenient
with the long slender free-arm. Adding a personal design to quilts
through free-motion sewing and embroidery is now made easy.

The new HOBBYLOCK 2.0 overlock machine saves sewers time as it
handles sewing, trimming and finishing in one step. These
multifunctional features that create 1,300 stitches per minute are
ideal for the sewer who likes precise results in stretch fabric and
knits.

"PFAFF's attention to detail gives sewers the ultimate sewing
experience," said Brad Hunsaker, Global Vice President of Sales and
Marketing for SVP Worldwide. "Our climate for continual development
allows PFAFF to create sewing, embroidery and quilting products that
are the number one choice for the world's advanced enthusiasts. Our
new PFAFF product lines will continue to inspire sewers to perfect
their art."

The new PFAFF CREATIVE, EXPRESSION and HOBBYLOCK machines can be
viewed at www.pfaff.com or consumers can visit their local PFAFF
authorized retailer to try the new machines.

About PFAFF

The pinnacle of German design and engineering, PFAFF sewing
machines are the world's premier precision machines that sewers aspire
to own. The PFAFF brand has a 146 year sewing heritage that creates a
climate for continued development and design of high quality sewing
and embroidery machines. As the perfector of the sewing craft, PFAFF
machines are the catalyst for passionate sewers giving high quality
results in all aspects of sewing. Known for technical refinements and
precision, PFAFF sewing and embroidery machines inspire sewers to
perfect their art.

About SVP Worldwide(R)

SVP Worldwide, a global company headquartered in Hamilton, Bermuda
and doing business through its affiliated companies in over 190
countries, specializes in the design, manufacture and sale of high
quality household sewing machines and related products under the
SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information
about the Company and the company's brands view the following
websites: www.svpworldwide.com, www.singer.com,
www.husqvarnaviking.com, www.pfaff.com, www.sewingideas.com,
www.myembroideries.com.

Westmoor Consulting
Stephen Whyte or George Bowie, 801-377-2354
stephen@westmoorconsulting.com
georgebowie@westmoorconsulting.com

Copyright Business Wire 2008