PFAFF(R) Unveils Its New EXPRESSION(TM) Line of Sewing Machines

King Size Quilting Projects, Leather Coats, Satin Draperies Are
Among the Projects EXPRESSION Sewing Machines Will Make with Precision
HAMILTON, Bermuda--(Business Wire)--
Today SVP Worldwide, owner of PFAFF(R)--the world's leading brand
of premier sewing and embroidery machines, announced the introduction
of its new EXPRESSION(TM) line of sewing machines. The spacious,
bright and precise features provide flexibility for quilting, fashion
design, and home decor projects. The PFAFF EXPRESSION line includes
the EXPRESSION 2.0, 3.0 and the QUILT EXPRESSION 4.0 designed
specifically for quilters' needs.

"Personal expression is at the heart of sewing," said Don
Fletcher, CEO of SVP Worldwide. "The new PFAFF EXPRESSION line of
sewing machines perfectly complements the creativity and attention to
details that sewers require. PFAFF's 146 year sewing heritage has
reached another significant milestone that will help sewers realize
their sewing potential."

Prominent features on the new PFAFF EXPRESSION line result in
perfect precision for sewing projects ranging from curtains to
tablecloths, coverlets to fashion clothing and quilting.

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Spacious: With 250 mm / 10 inches of space to the right of the
needle, sewing projects can easily be made with exceptional
amounts of fabric. Sewing tubular items like sleeves is
convenient with the long slender free-arm. Adding a personal
design to quilts through free-motion sewing and embroidery is
now made easy.

Bright: Dual lights illuminate the entire work area with no
shadows and the large illuminated graphic display shows sewers
the selected stitch in actual size at the recommended setting.
With 37 different needle positions available for a straight
stitch, sewers can stitch each stitch exactly where desired with
a simple touch of a button.

Precise: The Original IDT(TM) feature guarantees even fabric feed
from top to bottom and the automatic tie-off at the beginning
and end of each seam makes for a quick and easy finish. The
electronic needle piercing power provides perfectly even
stitches while the 9 mm wide decorative stitches, cross
stitches, hemstitches and quilt stitches give a personal touch
to all sewing projects.

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"The new PFAFF EXPRESSION line of sewing machines is bringing
affordable high quality features to sewers around the world," said
Brad Hunsaker, Global Vice President of Sales and Marketing for SVP
Worldwide. "The EXPRESSION line of sewing machines not only creates
exquisite fashions, it provides a high level of sewing ease for
individual expression."

The PFAFF EXPRESSION line of sewing machines can be viewed at
www.pfaff.com or consumers can visit their local PFAFF authorized
retailer to try the new machines.

About PFAFF

The pinnacle of German design and engineering, PFAFF sewing
machines are the world's premier precision machines that sewers aspire
to own. The PFAFF brand has a 146 year sewing heritage that creates a
climate for continued development and design of high quality sewing
and embroidery machines. As the perfector of the sewing craft, PFAFF
machines are the catalyst for passionate sewers, giving high quality
results in all aspects of sewing. Known for technical refinements and
precision, PFAFF sewing and embroidery machines inspire sewers to
perfect their art.

About SVP Worldwide(R)

SVP Worldwide, a global company headquartered in Hamilton, Bermuda
and doing business through its affiliated companies in over 190
countries, specializes in the design, manufacture and sale of high
quality household sewing machines and related products under the
SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information
about the Company and the company's brands view the following
websites: www.svpworldwide.com, www.singer.com,
www.husqvarnaviking.com, www.pfaff.com, www.sewingideas.com,
www.myembroideries.com.

Westmoor Consulting
Stephen Whyte or George Bowie, 801-377-2354
stephen@westmoorconsulting.com
georgebowie@westmoorconsulting.com

Copyright Business Wire 2008