Organic Alliance to Introduce GS1 Technology for Organic Produce Ensuring Tracing...

Organic Alliance to Introduce GS1 Technology for Organic Produce Ensuring
Tracing and Accountability
GS1 system enables global tracing and accountability of organic produce
pinpointing the farm and even the row on which it was grown

SAN ANTONIO and BAKERSFIELD, Calif., Aug. 5 /PRNewswire-FirstCall/ --
Organic Alliance, Inc. (Pink Sheets: ORGC), with plans to be a world leader in
sales and marketing of USDA certified organic products, announced today that
it has agreed to implement the GS1 System to track its produce in order to
improve traceability and consumer safety.
GS1 is a global organization with an integrated system of standards that
provides accurate identification of products and locations through the use of
standards, barcodes and Electronic Product Code/Radio Frequency Identification
(EPC/RFID) tags. The GS1 System can play a vital role in product recalls,
because it enables product traceability. GS1 standards make traceability
systems possible on a global scale across the supply chain.
The U.S. organic industry grew 21% to reach $17.7 billion in consumer
sales in 2006 yet consumers are increasingly more concerned about the origin
and safety of produce due to food recalls and produce warnings. "Utilizing
the GS1 System, we have the ability to not only track our produce back to the
farm of origin, but all the way down to the actual row on which it was grown.
The rapid growth of the organic industry makes an effective tracking system on
the produce a necessity and we are pleased to take this leadership role
through our initial agreement with GS1," said Tom Morrison, chief executive
officer of Organic Alliance, Inc. "Consumers should be confident that their
food is not contaminated. They should not have to fear eating foods because of
national recalls, and at Organic Alliance, we want to offer our consumers
timely information when recalls happen. This is also beneficial for farmers
and the FDA because the GS1 product labels and technology expedite tracking,
quickly isolating the problem to a specific farm and clearing other safe
products."
About GS1:
GS1 is a leading global organization dedicated to the design and
implementation of global standards and solutions to improve the efficiency and
visibility of the supply and demand chains globally and across sectors. The
GS1 System of standards is the most widely used supply chain standards system
in the world. For more information on GS1, please visit: http://www.gs1.org.
About Organic Alliance:
Organic Alliance plans to be one of the world's leading providers of USDA
certified organic crops to many of the country's leading consumer package
goods manufacturers, food processors, grocery, and retail restaurant chains.
Organic Alliance will only source top quality; safe tested and certified
organic produce -- prior to customer shipment, utilizing USDA certification in
conjunction with the in-house OAI Quality Team. Company CEO Tom Morrison was
CEO of Superior Farming, formerly one of the largest corporate farms and
organic farming operations in the world before being acquired by Sun World
International and later Black Diamond Capital Management. For more
information, please visit http://organicallianceinc.com/
'Safe Harbor' Statement under the Private Securities Litigation Reform Act
of 1995: This release includes forward-looking statements intended to qualify
for the safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. All statements which address actual results
could differ materially from those expressed or implied in forward-looking
statements. These statements are made on the basis of management's views and
assumptions. As a result, there can be no assurance that management's
expectations will necessarily come to pass. These forward-looking statements
generally can be identified by phrases such as management 'believes,'
'expects,' 'anticipates,' 'foresees,' 'forecasts,' 'estimates' or other words
or phrases of similar import. Similarly, statements in this release that
describe the Company's business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements. All such
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those in forward-looking
statements.
SOURCE Organic Alliance, Inc.

Sarahjane Reil, +1-210-826-8900, ext. 225, assistant@jagcapital.biz, for
Organic Alliance, Inc.