drank(TM), the World's First Extreme Relaxation Beverage Plans Official Launch in...

drank(TM), the World's First Extreme Relaxation Beverage Plans Official Launch in the St. Louis Area

HOUSTON--(Business Wire)--
Innovative Beverage Group (OTC.PK:IBGH) today announced that it
has signed on HBB of Missouri, LLC to distribute drank, an extreme
relaxation beverage in the St. Louis area. drank, a carbonated,
grape-flavored drink, is a unique addition to the new age beverage
category that was designed to have an extreme calming effect that
relaxes the mind, body and soul. drank is sold in prominent 16-ounce
purple cans bearing the product's popular slogan "Slow Your Roll."

According to Terry Harris, CEO of the distribution company HBB of
Missouri, LLC, the beverage is selling out almost as quickly as he can
deliver it and he's rarely seen a product that's received such
widespread and immediate acceptance.

"Store owners and consumers alike are telling me that they like
the idea of calming down naturally," said Mr. Harris. "The drink's
relaxation attributes together with its great taste are winning fans
everywhere. We're very pleased to add St. Louis to our distribution
network, and hope area residents enjoy this one-of-a-kind beverage
that calms and refreshes."

drank combines the calming effects of melatonin, valerian root and
rose hips, and has quickly captured the attention of the public as the
new go-to beverage for people looking to relax without resorting to
medication, sleep aids or alcohol. Long-used in herbal teas and for
medicinal purposes, valerian root and rose hips - two of the three
main ingredients in drank, contain calming agents that have been
helpful for people suffering with insomnia and stress-related
illnesses.

When drank was introduced in January, the beverage quickly became
a favorite of the hip hop community, and gained immense popularity.
Today, drank's popularity has reached mass appeal with demand coming
from groups ranging from rap artists and musicians to athletes,
college students and soccer moms.

According to Peter Bianchi, CEO of Innovative Beverage Group, and
the creator of drank, "As a musician, and an active member of the
music scene, I noticed a need for a drink that was both natural and
calming, but could also help maintain mental clarity. My passion for
the music business, together with my knowledge of the beverage
industry, was what really led me to the creation of drank." Bianchi
continued, "Although I originally had the music industry in mind when
I developed drank, I realized there was a real need across the board
for a product that could relax and refresh naturally."

drank is currently available in select markets and convenience
stores in several cities including: Dallas-Ft. Worth, Waco,
Livingston, and Austin, TX; Baton Rouge, Lafayette, and Shreveport,
LA; Las Vegas, NV; Memphis and Jackson, TN; Jackson, MS; and now, St.
Louis, MO.

About Innovative Beverage Group, Inc.

Innovative Beverage Group, Inc. develops and distributes
cutting-edge New Age beverages to retail stores, grocery markets,
niche food industry outlets and consumers throughout Houston, Dallas,
Austin, San Antonio and Fort Worth, Texas. The Company's flagship
product drank, is a revolutionary, relaxation lifestyle beverage
capturing the laid back culture of hip hop while capitalizing on the
relaxation and balancing benefits of melatonin, valerian root and rose
hips. In its first year on the market, drank has already become a
top-selling beverage in the functional beverage sector and the Company
plans to make the product available for nationwide distribution by
2009. For more information visit www.drankbeverage.com.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and
certain statements contained in press releases and periodic reports
issued by Innovative Beverage Group, Inc., (the "Company"), as well as
those contained herein, that are not historical facts are
"forward-looking" statements within the meaning of Section 21E of the
Securities and Exchange Act of 1934, and because such statements
involve risks and uncertainties, actual results may differ materially
from those expressed or implied by such forward-looking statements.
Forward-looking statements, including those in Management's Discussion
and Analysis, are statements regarding the intent, belief, or current
expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it
operates and are based on assumptions made by management.
Forward-looking statements include without limitation statements
regarding: (a) the Company's strategies regarding growth and business
expansion, including future acquisitions; (b) the Company's financing
plans; (c) trends affecting the Company's financial condition or
results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e)
the declaration and payment of dividends; and (f) the Company's
ability to respond to changes in customer demand and regulations.
Although the Company believes that its expectations are based on
reasonable assumptions, it can give no assurance that the anticipated
results will occur. When issued in this report, the words "expects,"
"anticipates," "intends," "plans," "believes," "seeks," "estimates,"
and similar expressions are generally intended to identify
forward-looking statements.

Release Summary:

drank, the world's first extreme relaxation beverage containing
melatonin, valerian root and rose hips to slow your roll, launches in
St. Louis

Keyword Tags:

anti-energy, beverage, drank, extreme relaxation beverage, hip
hop, innovative beverage group, melatonin, peter bianchi, rose hips,
slow your roll, st. louis, valerian root

Innovative Beverage Group
Christina Brozek, 201-488-0049

Copyright Business Wire 2008