Adobe Updates Hosted Rich Media Platform

Adobe Scene7 4.0 Enhances Workflows for eCommerce and
Multi-Channel Marketing
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Scene7(R)
4.0, a major technology update to its hosted rich media platform
designed for eCommerce and multi-channel marketing companies. Adobe(R)
Scene7 technology is used by blue-chip companies worldwide such as
QVC, Macy's and Levi Strauss & Co. to drive online business through
the delivery of high-impact images for eCommerce, Web sites, email and
eCatalogs.

"Scene7 has become the platform of choice for a broad spectrum of
companies who successfully engage their customers with rich media
experiences," said Doug Mack, vice president of consumer and hosted
solutions at Adobe. "With this update we're able to broaden our
offerings to better support both start-up companies who have basic
rich media requirements as well as large global organizations who
trust Scene7 to make their products and brands stand out on the Web."

New to Scene7 4.0 is an intuitive user interface, based on Adobe
Flex(R), that includes single and accordion pane viewing as well as
drag and drop capabilities for improved creative productivity. This
version has built-in tutorial resources, such as guides and videos for
getting started, as well as visual highlights to assist both novice
and power users. Also included is an extensive library of configurable
rich media viewers, in multiple designs and styles.

Scene7 4.0 offers integrated building tools for each rich media
asset type to streamline workflows and now supports assets created
with Adobe Flash(R) CS3 Professional, Adobe Photoshop(R) CS3, Adobe
InDesign(R) CS3, Adobe Illustrator(R) CS3 as well as other popular
business file types. In addition, Scene7 4.0 includes new integration
with Adobe Version Cue(R) CS3 to support Adobe Creative Suite(R) 3
users.

Availability

Scene7 4.0 will be available September 3, 2008 in English, French,
German, Spanish and Japanese.

For Enterprise customers, two highly scalable editions will be
offered -- the Enterprise Unlimited Edition, which will include full
dynamic imaging, eCatalogs, and the Scene7 Media Portal; and the
Enterprise Edition, which will include full dynamic imaging and
eCatalogs.

For small and medium size businesses, four options will be offered
to meet more specific needs -- the Small Business Dynamic Imaging
Edition; the Small Business eCatalog Edition; the Small Business Media
Portal Edition; or the Small Business Suite Edition which will include
dynamic content sizing, zoom, eCatalog publishing and the Scene7 Media
Portal.

For more information on Scene7 or to try basic Scene7 features
like dynamic zoom, sizing and eCatalogs, visit www.scene7.com/trial.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and
information - anytime, anywhere and through any medium. For more
information, visit www.adobe.com.

(C) 2008 Adobe Systems Incorporated. All rights reserved. Scene7
and the Scene7 logo are either registered trademarks or trademarks of
Scene7, Inc. in the United States and/or other countries. Adobe, the
Adobe logo, Flex, Flash, Photoshop, InDesign, Illustrator, Version Cue
and Creative Suite are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective
owners.

Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
varios@adobe.com
or
A&R Edelman
Tricia Stream, 650-762-2802
tricia.stream@ar-edelman.com

Copyright Business Wire 2008