Yahoo!'s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual...

Yahoo!'s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on the Right Media Exchange

RESTON, Va. & NEW YORK--(Business Wire)--
LucidMedia (www.lucidmedia.com), an online contextual advertising
platform and meta-network, and Right Media, a Yahoo! company and
creator of the Right Media Exchange, today announced an agreement to
introduce highly targeted contextual display advertising across the
Right Media Exchange, the Internet's largest advertising exchange. The
new capabilities, which first began testing in May, bring a new level
of targeting for both buyers and sellers on the Right Media Exchange,
helping to ensure that advertisers' creative display advertisements
appear alongside relevant content on publishers' sites.

Under the agreement, Right Media will support the use of
LucidMedia's patented ClickSense(R) contextual advertising targeting
engine by buyers and sellers on the Exchange, enabling them, for the
first time, to contextually categorize their display advertising
inventory based on more than 60 vertically focused channels. The
channels cover such areas as automotive, careers & jobs, clothing &
apparel, finance, sports & recreation and dozens of others.

Publishers that choose to utilize the newly available contextually
targeted advertising tags enable advertisers to more effectively
target their inventory, based on relevance to their products or
services. The ClickSense(R) deep contextualization engine for
advertisers and publishers was developed over nearly a decade to
analyze every impression in real-time and determine true meaning of
content at the page-level. Today's announcement follows several months
of extensive and successful testing on the Right Media Exchange.

"LucidMedia's ClickSense technology will significantly help
increase the prospective yield of a publisher's available inventory
and improve an advertiser's ability to contextually target ads to
relevant content and categories through the Right Media Exchange,"
said Bill Wise, General Manager, Right Media. "We are excited to bring
this capability to Exchange participants and look forward to working
with the LucidMedia team to deepen the use of ClickSense across the
Exchange."

"Right Media is clearly a pioneering exchange and we are thrilled
to extend the capabilities of our ClickSense contextual targeting
engine to the buyers and sellers that do business through it," said
Ajay Sravanapudi, LucidMedia CEO. "Contextually targeted ads can be
significantly more relevant to users and thus more valuable to
publishers, which we believe will ultimately allow advertisers to
target their campaigns more effectively and drive improved conversions
and return-on-spend."

"As a network of publishers and advertisers involved in the
launch, we have been impressed by the contextual targeting
capabilities made available through the Exchange and believe that it
will be an important part of our optimization strategy," said Marc
Thomas, Chief Operating Officer of Suite66, an online media company
focusing on relevant media planning and buying. "Enabling advertisers
to very accurately pinpoint available inventory and target highly
relevant ads makes the process more effective and results-focused for
everyone involved."

About LucidMedia:

LucidMedia is an online contextual advertising platform and
meta-network focused on optimizing display advertising performance for
advertisers and their agencies, as well as ad networks and publishers.
Through its patented ClickSense(R) contextual advertising and
targeting engine, LucidMedia categorizes traffic from many of the
Web's most respected networks and exchanges, providing advertisers
with a way to more effectively target online advertising inventory and
increase their return-on-spend. Formerly known as Entrieva, LucidMedia
was founded in 1999 and launched ClickSense in 2004. Using the deep
contextualization of its ClickSense platform, LucidMedia has created a
revolutionary hyper-targeted display ad network. The LucidMedia
Network is the first advertiser-centric ad network that can offer
complete brand safety, real accountability, and transparency down to
the page-level. Today many of the world's largest interactive
agencies, Web advertisers, ad networks, and ad exchanges are relying
on LucidMedia to achieve their advertising revenue goals. LucidMedia
is headquartered in Reston, Virginia at the heart of the Dulles
Technology Corridor.

LucidMedia Networks, Inc.
Director of Marketing and Public Relations
Christopher Weiss, 703-207-0040 x252
publicrelations@lucidmedia.com
http://www.lucidmedia.com

Copyright Business Wire 2008