Magic Software and Blat-Lapidot use iBOLT to Integrate IT Systems for SkyVision

The Project Will Allow SkyVision to Synchronize Their On-Demand Salesforce.com
With Their On-Premise SAP Business One and Other Applications

OR-YEHUDA, Israel, August 5 /PRNewswire-FirstCall/ -- Magic Software
Enterprises Ltd. (NASDAQ: MGIC) http://www.magicsoftware.com, a leading
provider of application platform
(http://www.magicsoftware.com/2559-en/uniPaaS.aspx), and business and process
integration (http://www.magicsoftware.com/78-en/products.aspx) solutions,
today announced that Magic Software Israel and Blat-Lapidot will be
performing a business application integration for SkyVision, a major supplier
of communications services for developing markets.
Magic Software's iBOLT business integration suite will connect and
integrate SkyVision's Salesforce.com on-demand CRM system that currently is
operated by the company as a Software-as-a-Service (SaaS), to the company's
on-premise SAP Business One ERP system and other internal systems. Through
integration the company aims to build and improve their business and
organizational processes to enable the real-time bi-directional flow of
information through the organization without departmental or system
boundaries.
According to Eran Benno, vice president of operations for SkyVision, "The
choice of the iBOLT integration suite to synchronize our IT systems will
allow us to make great cost and work time savings. Until now, these processes
have been performed manually, but with the arrival of iBOLT we can now
eliminate the repetitive manual data duplication that's been taking up much
of our staff's time and in the process drastically reduce the instances of
human error affecting our business data.
"The special edition of Magic Software's iBOLT for Salesforce.com allows
us to offer our customers a code-free integration solution that will enable
them to make better use of their installed IT systems, and their
Salesforce.com application," said Maya Komerov, CEO business applications at
Blat-Lapidot.
According to Udi Ertel, CEO Magic Software Israel, "We are very pleased
to implement this important Salesforce project with Blat-Lapidot for
SkyVision. Having only recently launched iBOLT for Salesforce.com, this
project win clearly reinforces the need for a cost-effective, fast and
out-of-the-box integration solution. Our iBOLT business integration suite
ensures that management and staff make more effective business decisions that
lead to greater productivity while our code-free approach enables far shorter
time-to-market than the use of code-based tools or custom coding."
iBOLT for Salesforce.com
(http://www.magicsoftware.com/348-en/products.aspx) is a special edition of
Magic Software's award-winning business integration suite. iBOLT for
Salesforce.com is code-free and can integrate on-demand CRM applications such
as Salesforce.com with other enterprise business applications including ERP,
Finance, Human Resource Management Systems, Distribution and Data Warehouse
Management. By facilitating the sharing of information across the Enterprise,
management can make more informed business decisions and eliminate work
duplication and manual data entry arising from the compartmentalization of
mission-critical data.
iBOLT has been successfully used in hundreds of integration projects
worldwide.
Magic Software will showcase iBOLT for Salesforce.com at a number of
Salesforce.com Success-Tours and Tour-de-Force events, as well as at
Dreamforce USA, November 2-5, 2008.
For all Magic Software's events, please visit:
http://www.magicsoftware.com/58-en/Magic.aspx
About Blat-Lapidot
Blat Lapidot was established some 20 years ago. Over the years, and
following developments in the field of organizational consulting, the company
focused on a number of fields - change management, managerial development,
and organizational development. In the course of the years, the company
understood that in order to provide a comprehensive solution for the customer
it was incumbent to become experts in organization and methods improvement,
as well as implementation of organizational software such as CRM-on-demand,
etc. In parallel, the Blat Lapidot team expanded, with experts in the fields
of behavioral sciences, industrial engineers, and systems analysts joining
the staff of organizational consultants. These additions have afforded Blat
Lapidot the flexibility to provide broad-based solutions for large and
complex organizations in a variety of fields. For more information about Blat
Lapidot, please visit: http://www.blat-lapidot.com/DefaultEng.aspx.
About Magic Software
Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a leading provider of
application platform, and business and process integration solutions. Magic
Software has offices in 10 countries and a presence in over 50, as well as a
global network of ISV's, system integrators, value-added distributors and
resellers, consulting and OEM partners. The company's award-winning code-free
solutions give partners and customers the power to leverage existing IT
resources, enhance business agility and focus on core business priorities.
Magic Software's technological approach, product roadmap and corporate
strategy are recognized by leading industry analysts. Magic Software has
partnerships with global IT leaders including SAP AG, salesforce.com, IBM and
Oracle. For more information about Magic Software Enterprises and its
products and services, visit http://www.magicsoftware.com.
Magic Software is a subsidiary of Formula Systems in the Emblaze Group of
companies.
Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release and
sales of new products by strategic resellers and customers, and other risk
factors detailed in the Company's most recent annual report and other filings
with the Securities and Exchange Commission.
Press contacts:

Cathy Caldeira
Metis Communications
Tel: +1-617-236-0500
magicsoftware@metiscomm.com

SOURCE Magic Software Enterprises Ltd

Press contacts: Cathy Caldeira, Metis Communications, Tel: +1-617-236-0500,
magicsoftware@metiscomm.com