More Than 2bn Mobile Users Will Have Bought Digital Goods With Their Phones by 2013, According to Juniper Research

HAMPSHIRE, UK, Aug 05 (MARKET WIRE) --
A new analysis of the global mobile payments opportunity forecasts that
2.1bn mobile subscribers will "pay by mobile" for digital goods
downloaded to their mobile phones by 2013. Juniper Research defines
digital goods as music (ringtones and full tracks), tickets, TV,
user-generated content, infotainment and games -- in fact any content
bought by phone and delivered to the phone.

A region-by-region analysis by Juniper Research found that there is a
significant growth opportunity not only for mobile payment systems,
software, support and consultancy services vendors, but also for mobile
operators to increase their ARPU as transaction frequencies accelerate.

Report author Howard Wilcox stated: "Many digital content goods and
services are becoming basic 'must haves' -- particularly in the sub 35 age
group. Devices like the iPhone -- even in its 3G incarnation -- are
undoubtedly contributing to consumer awareness and usage of mobile music
services. People who are 15 to 20 today will expect to buy directly with
their phones and will drive this market over the next few years."

Highlights from the report include:

-- Users are forecasted to make at least two payment transactions per
month for digital goods by 2013
-- Nearly half of all mobile phone users will have bought digital goods at
least once with their phones by 2013
-- The two leading regions (Western Europe and Far East & China) will
account for over 50% of the total digital goods gross transaction market
value by 2013.

Howard Wilcox continued: "Even though typical transaction sizes will
remain in the $3-$5 bracket a sufficient number of users will be using
their mobiles to buy music, games, tickets, infotainment and the other
digital goods sufficiently often to see gross transaction value grow
nearly seven fold by 2013."

The report also focuses on purchases of physical goods -- ranging from
gifts to household goods to electronics -- via the mobile web. It provides
six-year regional forecasts of mobile payments for digital & physical
goods, providing data on subscriber take-up, transaction sizes and volumes
as well as detailed case studies from companies pioneering in this market.
Juniper Research interviewed 37 senior executives across a wide range of
vendors and operators.

Whitepapers and further details of the study, 'Mobile Payment Markets:
Digital & Physical Goods 2008 - 2013' can be freely downloaded from
www.juniperresearch.com. Alternatively please contact John Levett at
john.levett@juniperresearch.com, telephone +44(0)1256 830002.

Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports and
industry commentary.

Contact:
John Levett
john.levett@juniperresearch.com
telephone +44(0)1256 830002

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