Dow Jones Insight Offers New Enhancements for Better Media Measurement and Reporting

Dow Jones Insight Offers New Enhancements for Better Media Measurement and
Reporting
New Functionality Builds on Dow Jones's Commitment to Power the Intelligent
Enterprise with Metrics and Tools that Save Time and Increase Productivity

NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- Dow Jones & Company,
(NYSE: NWS, NWS.A; ASX: NWS, NWSLV), today announced a number of significant
enhancements to Dow Jones Insight, a solution that combines the best
technology, traditional and social media content, tools and services to
provide public relations and corporate communications professionals with
access to the latest media coverage and high-quality media measurement for
their organization. The new enhancements include access to key performance
indicators (KPIs), alerts and newsletters and allow executives to act faster
and more decisively with their communications strategies, ultimately saving
time and increasing productivity.
With the key performance indicators and alerts, customers are able to
proactively monitor and measure the impact of their media coverage on their
KPIs. These metrics allow organizations to compare the success of their
campaigns over time and provide users with automatic notification of changes
in the coverage so they can act accordingly.
The newsletter feature allows users to create polished communications to
share campaign results or distribute top media coverage thereby demonstrating
the value of campaigns and keeping everyone informed of business-critical
coverage. Among the various options offered with the newsletter feature is the
ability to easily create news summaries and campaign reports with links to
news stories, blog posts or Web links, and charts.
"These new enhancements were developed in response to our customer needs,"
said Alan Scott, senior vice president and chief marketing officer, Dow Jones
Enterprise Media Group. "Dow Jones Insight allows organizations to identify
and respond to any opportunities and threats in time to influence the outcome.
As a result, we help organizations optimize their communications programs and
drive winning campaign strategies."
Additional new functionality offered by Dow Jones Insight includes
journalist charts, which help organizations identify influential journalists
or bloggers who are covering their company and competitors, saving them time
when creating media pitch lists. Users can also measure the success of their
interactions with journalists so they can more effectively develop
relationships and optimize media coverage.
Dow Jones Insight powers the intelligent enterprise with a unique
combination of content, technology and people to provide services that help
organizations develop communications strategies and metrics that demonstrate
the value of public relations. Because every organization has its own media
focus and metrics, each engagement is fully customized by Dow Jones Insight
Media Lab consultants and analysts to ensure accurate, reliable results. The
high-quality media measurement and workflow tools provide customers with the
information they need to optimize programs and keep everyone in the enterprise
informed about the latest media coverage and campaign results.
For more information about Dow Jones Factiva products including Dow Jones
Insight, visit www.factiva.com. For more information about the Dow Jones
Enterprise Media Group, visit www.solutions.dowjones.com.
ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company
(NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading
provider of global business news and information services. Its Consumer Media
Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far
Eastern Economic Review. Its Enterprise Media Group includes Dow Jones
Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes
and Dow Jones Financial Information Services. Its Local Media Group operates
community-based information franchises. Dow Jones owns 50% of SmartMoney and
33% of STOXX Ltd. and provides news content to radio stations in the U.S.
SOURCE Dow Jones & Company

Shannon Sullivan, Senior Public Relations Manager, Americas & APAC, of Dow
Jones Enterprise Media Group, +1-609-627-2312, shannon.sullivan@dowjones.com