Discovery Channel Partners with Interpolls to Promote Upcoming Season of "MythBusters"
* Reuters is not responsible for the content in this press release.
Fans Can Try Their Hand Debunking Myths as Part of Rich Media Ad Series That Makes It Fun to Get Busted PASADENA, Calif.--(Business Wire)-- Interpolls, a leading rich-media and next-generation advertising technology company, announced today that it is partnering with Discovery Channel to promote the network's upcoming season of "MythBusters" on a variety of popular websites, using Interpolls' proprietary Rich Media Widgets and question-based ad units. The ad units will employ polling functionality to engage users and encourage interactivity by asking questions centered on the show's premise - asking site visitors whether certain myths are "confirmed" or "busted." As users respond to the questions, they will prompt a result panel that houses further features and brand exposure elements including a Rich Media Widget that can be "grabbed" directly from the ad units and "placed" on a personal or social site. The widget also can be "shared" virally with friends, encouraging true brand evangelism. "Interpolls did a great job executing on our vision, and we're excited to engage current fans and turn on new ones with the campaign," said Brett Gaba, interactive traffic manager, Discovery Creative Resources. The Interpolls system will optimize the questions based on user interactivity, enabling the top performing questions to be rotated at a higher frequency and ensuring the best creative is reflected throughout the entire life of the campaign. As users answer questions and access the result panel, they will be presented with a video teaser featuring the show's hosts, a tune-in date and time showcasing the next "MythBusters" episode, and an episode guide. They will also receive the option to add a calendar reminder to their desktop. The "MythBusters" Rich Media Widget will also appear as part of the result panel, employing features such as a "MythBusters" trailer, an option to click and watch a Blow-Up Mash-Up video within the widget, and the option to click over to the "MythBusters" official site to view additional videos and content. Users can also submit a myth to bust, take a Myth Quiz or download a "MythBusters" ringtone. "The 'MythBusters' premise of separating truth from urban legend lends itself to engaging users online and putting them to the test in a way that is both fun and entertaining," said Peter Kim, CEO, Interpolls. "These are the traits that comprise many successful rich media campaigns and it was just a matter of seeing how creative we could get with the initiative. We look forward to a successful campaign and additional opportunities to help showcase Discovery Channel programming in the future." The "MythBusters" ad units will run live from July 31 to August 6 on popular sites including Comedy Central, Wired, The Onion, TV Guide, Popular Mechanics and many others. The viral nature of Interpolls Rich Media Widgets will enable users to place them on their personal sites and share them with friends, extending the life of the campaign once the media portion concludes. About Interpolls Founded in 1999 and headquartered in Pasadena, California, Interpolls is a pioneer and a leading rich-media and next-generation advertising technology company. Interpolls provides full-service, rich-media advertising, widgets, sweepstakes, contests, and emerging media solutions, which can be integrated into its proprietary ad-serving platform to maximize reach, awareness, and results. Interpolls is a privately-held, venture-backed California corporation focused on technology innovation and development for interactive marketing and media. For more information, please visit www.interpolls.com. Ruder Finn Public Relations Jeff Seedman, 310-882-4009 firstname.lastname@example.org Julia Zamorska, 310-882-4007 email@example.com Copyright Business Wire 2008