PurePlay Completes First Risk-Free, No Buy-In Qualifier for 2009 World Poker Championship, Announces Second Tournament

Wed Aug 6, 2008 8:01am EDT

* Reuters is not responsible for the content in this press release.

PurePlay (www.PurePlay.com), the largest U.S.-compliant play-for-cash
online poker site, today announced it has completed the first of its 2009
World Series of Poker*-qualifying tournaments awarding a free seat to
next year's Main Event in Las Vegas. PurePlay, the online destination of
choice for poker enthusiasts, further announces the opportunity for
players to compete, risk-free, from the comfort of their homes for
another seat at the 2009 WSOP* tournament.

    The winner of PurePlay's initial qualifying tournament for the 2009 Main
Event is Peter Ollinger of Ladysmith, WI. Ollinger says he was astonished
at winning the tournament, given that his prior experience was limited to
family games. "I've never played in a casino and PurePlay is my sole
experience with online poker, so naturally I'm tremendously excited at the
prospect of competing at the highest levels," Ollinger said. "PurePlay
represents a tremendous opportunity for me to play poker all I want
without risking any of my own money -- and I'm going to be playing a lot
to get ready for the challenge of next year's poker championship."

    "No U.S.-based poker site sent more players to the WSOP* championship, and
we look forward to repeating this feat in 2009," said Jason Kellerman, CEO
of PurePlay, the U.S. market leader. "We are especially encouraged by the
popular 'staycation' phenomenon, whereby many people are weathering high
gas prices by relaxing at home this year. For PurePlay members, this can
be a time to focus on creating their own exciting vacation next July in
Las Vegas, where, like this year's winner, they'll have a shot at winning
upwards of 10 million dollars."

    For information on how to enter, go to

    About PurePlay

    San Francisco-based PurePlay is the first and largest legal play-for-cash
online poker destination. Through a patented business model, PurePlay
enables players to compete for cash without ever putting their own money
at risk. The company was founded in November 2004 by Silicon Valley
entrepreneurs with venture capital financial backing. The poker site,
which launched in November 2005, has awarded over $3 million and today is
the fastest growing legal online cash poker destination with over
1,000,000 players.

    *World Series of Poker and WSOP are trademarks of Harrah's License
Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is
not associated or affiliated with PurePlay.com or its products, services,
promotions or tournaments.


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