Catalyst Studios' Betsy Treinen to Present 'Risk/Rewards: The Road To Brand Innovation'...
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Catalyst Studios' Betsy Treinen to Present 'Risk/Rewards: The Road To Brand Innovation' at Retail Advertising Conference (RAC) Lite South Africa - 2008 South Africa's First Ever Retail Advertising Conference: August 12th in Johannesburg and August 14th in Cape Town MINNEAPOLIS, Aug. 6 /PRNewswire/ -- Catalyst Studios announced that Betsy Treinen, Director of Strategy/Client Services will present at South Africa's first ever Retail Advertising Conference, RAC Lite South Africa -- 2008. Treinen will discuss the risks and the phenomenal rewards that come along the road to brand innovation. She'll show how letting go of the institutional control of your brand can pay off, citing examples from today's consummate brand innovators. The conference content has been created by the Retail Advertising & Marketing Association, a trade association of over 1,500 retail marketing and advertising executives and a division of the National Retail Federation. "We're thrilled to have Betsy Treinen participating as a speaker at RAC Lite," said Kelly Gilmore, Senior Vice President, Retail Advertising & Marketing Association. "Given her long-standing history of success developing campaigns for major retail brands, we know she'll inform and inspire our attendees." RAC Lite is the brainchild of Caxton and CTP Publishers and Printers whose employees have had a long-standing interest in global retail trends in the retail industry and sharing those trends with South African retailers. After spending several years gathering information and insights from RAMA's world-renowned conference in Chicago, they adapted it for the South African marketplace. In addition to Catalyst Studios, the speaker list will include marketing executives from Office Max, Best Buy and J.C. Penney. They'll share some exclusive retail advertising concepts with South African retailers and others involved in the retail/advertising industries. ABOUT CATALYST STUDIOS Catalyst Studios (http://www.catalyststudios.com) is a Minneapolis-based, award-winning interactive and digital agency with a team of creative experts who build brands through innovative thinking that leads to successful digital and interactive marketing programs, reaching consumers online, in-store or out-of-home. SOURCE Catalyst Studios Christina Jackson, Marketing Director of Catalyst Studios, +1-612-339-0739, email@example.com
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