Harry & David Holdings, Inc. Announces Acquisition of Cushman Fruit Company

Mon Aug 11, 2008 5:02pm EDT

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CUSHMAN'S IS HARRY & DAVID'S SECOND ACQUISITION OF 2008

MEDFORD, Ore., Aug. 11 /PRNewswire/ -- Harry & David Holdings, Inc., today
announced that it has acquired Cushman Fruit Company, based in West Palm
Beach, Florida.  Specific terms of the transaction were not disclosed.
    Cushman's, founded in 1945, is a privately held, multi-channel direct
marketer of specialty foods, primarily Florida citrus.  The company is best
known for its Cushman HoneyBells(R), a rare natural hybrid of Dancy Tangerine
and Duncan Grapefruit.  Cushman's generated sales of approximately $19 million
in fiscal 2007.
    "Cushman's delicious HoneyBells(R) and citrus fruits, its rich family
heritage, and its dedication to customer service made this a natural
acquisition for us.  Cushman HoneyBells(R) join Harry & David's Royal
Riviera(R) Pears and Wolferman's(R) English Muffins in our family of
nationally recognized brands," stated Bill Williams, President and Chief
Executive Officer of Harry & David Holdings, Inc.  "Like Harry & David,
Cushman's sells only the finest products and has cultivated an extraordinarily
loyal customer base."
    "Our brands are very complementary.  The entire Cushman's team and I look
forward to working with everyone at Harry & David to significantly expand
Cushman's strong direct marketing, Internet and wholesale businesses," said
Allen Cushman, President of Cushman's.
    In January 2008, Harry & David Holdings, Inc. announced and completed the
acquisition of Wolferman's, a leading multi-channel marketer of premium gift
breakfast products.
    About Cushman's Fruit Company
    Founded in 1945 and headquartered in West Palm Beach, Florida, Cushman
Fruit Company is a family-owned multi-channel marketer of specialty foods,
primarily citrus, from Florida's premium groves and the finest small farms and
orchards across America.  The company is best known for its Cushman
HoneyBells(R), a rare natural hybrid of Dancy Tangerine and Duncan Grapefruit,
and the world's only limited edition fruit.  More information is available at
http://www.honeybell.com
    About Harry & David Holdings, Inc.
    Harry & David Holdings, Inc., headquartered in Medford, Oregon, is a
leading multi-channel specialty retailer and producer of branded premium
gift-quality fruit and gourmet food products and gifts marketed under the
Harry & David(R) brand.  For more information please visit
http://www.harryanddavid.com.
SOURCE  Harry & David Holdings, Inc.

Media, Bill Ihle, EVP Corporate Relations, +1-541-864-2145,
bilhe@harryanddavid.com, or Investors|Company, Steve O'Connell, CFO, Chief
Financial Officer, +1-541-864-2164, soconnell@harryanddavid.com, both of Harry
& David Holdings, Inc.
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