Li Ning jumps on chairman's Olympic ceremony role

HONG KONG Mon Aug 11, 2008 10:59am EDT

HONG KONG (Reuters) - China's largest domestic sportswear brand Li Ning rose more than 4 percent on Monday after its chairman lit the cauldron at the Olympic opening ceremony last week.

Analysts said the company was expected to benefit from the big marketing push provided by the globally telecast event.

The stock had rallied 3.7 percent on Friday amid talk that former Chinese gymnast Li Ning would play a key role at the Olympic opening ceremony.

(Reporting by Parvathy Ullatil; Editing by Dominic Whiting)

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