MediaPost Taps Adblade to Expand Audience

Tue Aug 12, 2008 3:01am EDT

* Reuters is not responsible for the content in this press release.

NEW YORK--(Business Wire)--
MediaPost, the leading advertising and media Internet portal, has
partnered with an innovative online advertising solutions provider,
Adblade, to develop a customized Facebook widget.

   In search of a new method of content distribution, MediaPost was
looking to reach a new audience and Adblade offered the perfect
solution - a custom built Facebook application, also known as a
widget. Adblade designed the high-impact widget, "The MediaPost Feed,"
to provide up-to-the-minute news and commentary on the world of online
media, marketing and advertising. An interactive voting and commenting
feature allows users to vote and comment on their favorite stories.

   "We were in search of a way to distribute our content on Facebook
and wanted to work with a company that could provide a personal touch,
flexibility and great customer service. Adblade offers all of these,"
said Persia Tatar, MediaPost's Director of Marketing. "We found the
Adblade team extremely easy to work with and the implementation of the
widget was seamless."

   MediaPost.com is the latest in an increasing number of new
customers working with Adblade to develop ROI driven custom marketing
solutions. Since "The MediaPost Feed" launched on Facebook, media
savvy professionals have found a new way to connect and stay up to
date with the fast paced world of Online Media, Marketing and
Advertising. The MediaPost Feed is available for download on Facebook
at: http://apps.facebook.com/mediapost.

   ABOUT ADBLADE
Adblade has quickly become a leading provider of advertising services
for both online advertisers and publishers. Adblade combines decades
of online advertising experience, with proprietary technology and an
obsessive commitment to personal service. For more information, please
visit www.adblade.com.

   ABOUT MEDIAPOST
MediaPost is the leading media resource for advertising and marketing
decision makers. Since 1996 MediaPost Communications has been the
leading advertising and media publisher providing news, opinion,
analysis, how-to-information, research, planning resources and
directories to help more than 150,000 media and marketing decision
makers better plan and buy both online and traditional advertising.
MediaPost publishes MEDIA and OMMA magazines, over 30 weekly
e-newsletters and hosts over 22 industry conferences and events a
year. For more information, please visit www.mediapost.com.

MediaPost
Lauren Honig, 212-204-2017
lauren@mediapost.com
www.mediapost.com

Copyright Business Wire 2008
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