Parachute Marketing Group Concludes 17 State Bluetooth Campaign

CHICAGO--(Business Wire)--
Parachute Marketing Group (PMG), provider of advanced Bluetooth
Proximity Marketing services, celebrated the successful conclusion of
a 17-State campaign. Over the course of just 4 weeks, PMG's wireless
access points were deployed in theatres across the country to promote
a major motion picture release.

"In just 4 weeks, we deployed in theatres across the country and
interacted with over 100,000 mobile devices. Bluetooth marketing is
clearly something consumers are becoming more comfortable with and
derive value from. Our ability to provide rich multi-media content
directly to users in a fast and simple way without any additional
charges is both compelling and valuable to consumers and marketers
alike," said Parachute President and CEO, Brett Cutler.

The campaign distributed "voicetones" from the movie - 5-15 second
audio clips that can be saved and used by consumers for alerts or
ringtones - video clips and a calendar reminder that went off the day
before the release date. Bluetooth hotspots were in place three weeks
prior to the release date and showed steady uptake increases as the
movie's buzz increased.

"Our ability to deploy our Bluetooth 'hotspots' wirelessly is a
huge advantage for us," said Raffi Vartian, Director of Proximity
Marketing at PMG. "Our clients need to have a complete package that
can be sent anywhere in the country and immediately be online and
connected to our content management system. From Idaho to Georgia to
New York to California: we delivered."

Parachute also conducted an in-depth analysis of the phones
recognized over the 4-week campaign, providing a trove of valuable
information. For example, while it is widely assumed that American
consumers only attend a movie every 6-8 weeks, the campaign data
showed that 13% of all recognized unique phones attended the theatres
at least twice over 4 weeks. Additional campaign details are below:

-- 87,655 successful file downloads

-- Averaged 3,131 downloads per day, with the busiest day seeing
6,739 downloads

-- The top theatre averaged 535 downloads per day, with a peak of
1,095 downloads in one day

-- 102,201 unique devices recognized:

-0-
*T
-- Samsung: 28.79%
-- Nokia: 21.05%
-- BlackBerry phones: 12.72%
-- LG Phones: 9.29%
-- Sony Ericsson: 7.91%
-- Motorola: 5.12% (most Motorola phones need to be in Find Me
mode to be visible)
-- Other Phones: 15.12%
-- Samsung's E250 was the most often seen device at 8.59% of the
total
*T

Parachute Marketing Group Featured in Bluetooth SIG Magazine

Parachute Marketing Group (PMG) was recently featured in the
quarterly magazine of the Bluetooth Special Interest Group (SIG)
Magazine in an article about its ongoing project with the city of
Chattanooga, Tennessee. "Wireless Tourism" describes how Bluetooth
technology will be utilized to tell Chattanooga's history on
consumer's cell phones.

Excerpt:

"Our goal is to tell these authentic stories in ways that are
compelling to our audience," Said Jim Frierson, task force leader and
director of the Kruesi Center for innovation. "Bluetooth has the
ability to transmit data on demand: not to broadcast to those who
don't want it, but to respond to those who do with text, video, audio
and images."

To read "Wireless Tourism" please visit:

http://www.nxtbook.com/nxtbooks/bluetooth/signatureq308/

For additional local coverage, "Tourism Could Get Wireless Phone
Charge", please visit:

http://www.tfponline.com/news/2008/mar/15/tourism-could-get-wirele
ss-phone-charge/

(Due to its length, this URL may need to be copied/pasted into
your Internet browser's address field. Remove the extra space if one
exists.)

Parachute Marketing Group, LLC is a Mobile Marketing Solutions
provider and the exclusive source for the ContinuumMobile brand. For
more information about our networked, wireless and portable solutions,
that integrate Bluetooth, SMS and Wi-Fi, please visit:
www.ContinuumMobile.com.

Parachute Marketing Group, LLC
Raffi Vartian, 847-205-0600, ext. 102
raffi@parachutemg.com

Copyright Business Wire 2008