Evian(R) Natural Spring Water Becomes the Source of Pure Play for New Haven
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The World's #1 Premium Natural Spring Water Brings ShopEvian.com Directly to Consumers at Pilot Pen Tennis NEW HAVEN, Conn., Aug. 15 /PRNewswire/ -- Evian(R) Natural Spring Water, the world's leading natural luxury spring water, has announced that it is now the Official Bottled Water of the Olympus US Open Series in a deal that will span the next five years. As part of this sponsorship, Evian will have a premium presence at New Haven's Pilot Pen Tennis held August 15-23, refreshing the crowd with its "naturally balanced, naturally pure"(TM) water, and endowing tennis aficionados with exclusive opportunities throughout the tournament. This year, Evian will host a number of highly interactive opportunities for guests of Pilot Pen. In addition to sponsoring a luxurious setting where tournament-goers can shop for exclusive products on ShopEvian.com, guests to the Evian Booth will discover the source of pure play, with chances to win exclusive prizes, and even find themselves face-to-face with tennis superstar James Blake during his special appearance on Evian Day, August 21. "This year, we are particularly excited about our expanded involvement in the Olympus US Open Series," says Jeff Caswell, Vice President of Marketing for Evian North America. "This year, we are able to bring the full Evian Day experience to New Haven and with the introduction of ShopEvian.com, we are able to offer fans at Pilot Pen Tennis unique and exclusive opportunities to commemorate their time spent with us at the tournament." The Limited Edition James Blake Brumisateur The popular Evian(R) Brumisateur(R) Facial Spray will be hitting stands at the US Open and the Olympus US Open Series with a brand new, limited edition look designed by tennis superstar James Blake. An essential item for summer and a necessity for anyone with an on-the-go lifestyle, the second annual limited edition Evian Brumisateur Facial Spray will be brought back for another year to play its part by keeping sun-drenched fans refreshed and cool while they soak up the action on the court. The Evian Brumisateur will be working double duty this year by keeping fans fresh, as well as giving back to an organization close to Blake's heart. Evian will be honoring their partnership with Blake by donating a portion of the proceeds from the Evian Brumisateur to USTA Serves and the Harlem Junior Tennis and Education Program.* Blake is one of the top-ranked male American tennis players in the world, and he attributes much of his success to the impact that this amazing organization had on him as a young man. The Evian Booth Presents ShopEvian.com A haven in the hot summer weather, guests of Pilot Pen Tennis can beat the heat inside the Evian Booth. Visitors of this pink and white destination will be able to browse ShopEvian.com -- the first time this site will be available in a public forum -- via interactive touch-screen computer kiosks. As a special gift while supplies last, any purchase made at the ShopEvian.com kiosks will include a complimentary Limited Edition Evian Brumisateur Facial Spray designed by tennis star James Blake to commemorate the time spent with Evian at the Olympus US Open Series. The launch of ShopEvian.com earlier this year marks the first time that US consumers can purchase Evian products via the Evian website at their own convenience. This site also answers the consumer demand for a public forum to purchase the more exclusive items from Evian, including the heralded Christian Lacroix and Palace Bottles, as well as the popular Evian Brumisateur Facial Spray. ShopEvian.com is now the go-to website for consumers to find luxurious Evian exclusives as they continue to hit the market. Also while at the Evian Booth, guests can enter for a chance to win a variety of exclusive prizes. Tennis aficionados who stop by the booth can enter a twice daily drawing to win prizes such as autographed James Blake gear or a month supply of Evian. Evian will be the source of pure play at Pilot Pen Tennis, hosting a space where sun-drenched tennis fans can mingle with the Evian models while they cool off with a refreshing spray from the Limited Edition James Blake Brumisateur. Evian Day and James Blake Meet & Greet Evian has even more special prizes in store for tournament-goers on Evian Day, which takes place on Thursday, August 21. During Evian Day, approximately 10,000 guests to Pilot Pen Tennis will receive a complimentary Limited Edition James Blake Brumisateur. In addition to the daily sweepstakes at the Evian Booth, fans attending the tournament on Evian Day will also have chances to win autographed James Blake memorabilia or a full year's supply of Evian. Additionally, one lucky winner will get a chance to hone their skills with a trip for two to Saddlebrook Resort in Tampa, Florida for tennis lessons from a professional. Attendees of Evian Day will receive an experience exclusive to Pilot Pen Tennis -- New Haven is the only stop on the Olympus US Open Series where fans have the opportunity to get up close and personal with its hometown tennis hero, James Blake. That afternoon, Blake will host a meet and greet photo opportunity at the Evian Booth to show his appreciation to the Connecticut fans that have supported him throughout his career. With the Olympus PhotoCart, Blake enthusiasts can have their photo snapped with the tennis pro and have it printed out just minutes later to take with them as a memento of meeting the athlete. About Evian Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey. Today, Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the most premium natural spring water for those, including many of Hollywood's elite, who like to treat themselves to the very best. About Evian in Tennis This new partnership with the Olympus US Open Series solidifies the brand as a major supporter for the sport of tennis, as they already hold the title of proud sponsor for the Australian Open and Wimbledon, as well as an extended endorsement deal with tennis star James Blake. This year marks the third anniversary of Blake's endorsement deal and the 23rd anniversary of the partnership between Evian and the US Open. The brand is thrilled that 2008 marks the extension of this sponsorship to the seven-city series preceding the New York-based US Open, and they look forward to continuing this exciting and successful relationship for years to come. * USTA Serves will receive proceeds up to $10,000, of which 75% will be directed to The Harlem Jr. Tennis program. SOURCE Evian Katie Murphy, +1-212-999-5585, Cell: +1-352-219-1103, email@example.com, for Evian