Better Black Television (BBTV) Set to Launch Worldwide in 2009

Fri Aug 15, 2008 5:00am EDT

* Reuters is not responsible for the content in this press release.

Percy Miller (formerly Master P) announces the launch of Better Black
Television (BBTV) a family friendly network that will provide positive
content for a black and brown culture that will appeal to all races with a
goal to bring people of color a choice when turning on their television.
The content on the channel will contain a wide arrangement from health and
fitness, animation, financial planning, reality TV, sitcoms, dramas,
movies, responsible hip-hop music and videos, politics, sports and
entertainment news, educational children's shows as well as teen and
family programming. Production has begun and will be based out of
California, New York, Louisiana and Florida. In addition, BBTV is in the
process of purchasing local cable channel affiliates across the country.

    Born in Hollywood, Better Black Television is the brainchild and passion
of some of the most diverse, powerful, celebrated entertainers,
influentials and trendsetters from the Television, Film, Professional
Sports, Corporate America and Music industries. These visionaries all
share the common goal of enhancing the current television landscape for
this highly coveted demographic currently monopolized by only a few
significant providers, with fresh, innovative, uplifting and above all
family-friendly entertainment. Envisioned and headed by its Founder, P.
Miller, a legendary music, film, and television entertainer as well as
world-renowned African-American entrepreneur and social activist, Better
Black Television is guided, staffed and supported by a highly skilled,
talented, and above all dedicated team of professionals that have been
working for more than 5 years to make this dream a reality.

    "Better Black Television has been a vision of mine for some years," said
Miller, BBTV's Chairman & CEO. "I've done a lot to promote and change the
way messages are relayed to our children and our families over the last
few years. Promoting positive content and positive messages is so
important to educate and preserve the next generation. Being exposed to
positive content is what changed my life. I believe that there is a
market in our community for a new diverse network that provides a new
brand of superior programming that caters to all aspects of television
from reality to original programming. In addition, I'm excited to be able
to expose the urban community to a vast array of jobs in the
entertainment community that they might not otherwise be privy to. I have
a great relationship with BET and MTV and my son and I will continue to
do work with them and support their networks. With BBTV, we're
spearheading the initiative to meet consumer demand for family friendly
hip-hop content."

    The BBTV Advisory Board members consist of some of the most significant
entertainers in Hollywood, professional athletes as well as movers and
shakers in the community such as Academy Award and Golden Globe winner
Denzel Washington; businessman and Academy Award nominee Will Smith; Vault
Load Films President, entrepreneur and senior level business executive,
Jim Finkl; NAACP Executive Director Vicangelo Bullock; Professional
basketball player and businessman Derek Anderson (Charlotte Bobcats); an
award winning, 20-year veteran of the cable television and film industry,
Professor Sal Martino; businessman, community activist and founding father
of hip-hop, DJ Kool Herc; entrepreneur, businessman and animation
specialist, Olatokunbo Betiku; and community activist, Board President of
Nailah House Foster Family Agency, speaker and teacher at Trump
University, real estate mogul Curtis Oakes.

Preliminary List of Better Black Television Programming:

   -- Sunset and Vine -- Hosted by Vyshonn Miller and Brittany
      Phillips -- This video show will showcase the top 8 at 8pm, the top
      hip-hop and R&B acts as well as play classic videos and will feature
      a section where you can vote on new indie unsigned artists who will
      showcase their talent and the audience will have the option to place
      them in the "You Pick It Video" section by voting for them online.

   -- One Shot Comedy Show -- will consist of clean hilarious comedy and
      will be hosted by Gary Johnson (a.k.a. G-Thing) and some of the
      funniest comedians around. It will give upcoming comedians the
      opportunity to hit the stage.

   -- Gee Gee the Giraffe -- Children's educational show featuring Gee Gee
      the Giraffe, a magical friend that takes kids on educational
      adventures focused on reading and writing. (Will air on BBTV Kids
      Saturday Morning Show).

   -- Manage Your Money -- Featuring financially successful people lending
      information to viewers to help promote financial literacy.

   -- Close to the Starz -- A behind the scenes show that takes the viewers
      up close and personal to their favorite celebrities.

   -- Karma TV Show -- Bilingual soap opera with an African-American and
      Latino cast.

   -- What's Cooking TV Show -- Talk show that covers wide aspects of
      entertainment and current events while cooking and enjoying a good
      meal. The host and guests prepare healthy, budget-conscious meals.

   -- The Black List Movies -- Family friendly content featuring or created
      by top filmmakers and actors. From the classics of the past to the
      biggest stars of today, from original BBTV productions to quality
      independents, you'll find them on "The Black List."

   -- Hip-Hop Garage Show -- Saturday show that will play nothing but the
      hottest new and upcoming artists in their latest music videos and
      interviews selected with content appropriate to BBTV's mission and

"We're extremely proud of our programming that will be airing on
BBTV," said Miller. "It's extremely important to feed clean, quality, and
positive subject matter to our families. We believe TV content can be
positive and responsible and still have good ratings with great content.
BBTV will offer all kinds of family friendly entertainment that everyone
can enjoy. Our mission is to target the new generation of responsible
African-American and multi-ethnic English speaking American and family
oriented and responsible hip-hop consumers who are taking charge of their
families and striving for a better tomorrow.

    "I remember Bob Johnson, founder of BET, telling me back in the day that
if you wanted to know real estate, you've got to hang out with real estate
investors. If you wanted to know sports, you've got to hang out with
athletes. I wanted to know TV, so I hung out with Bob and learned the TV
game from one of the best in the business."

    Better Black Television Mission Statement:

    Better Black Television (BBTV) is committed to being a leading
African-American multimedia entertainment company by establishing a
distinct, valued, trusted, and socially responsible consumer brand within
the African-American and multi-ethnic, English-speaking marketplace. We
plan to accomplish this mission by delivering quality, family oriented
entertainment and information to the quickly growing urban consumer base
of our target audience through the use of television and Internet

Send resumes and videos:
7095 Hollywood Blvd. #367
Hollywood, CA 90028

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Terri Walton
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