Women Against Fantasy Sports: Ladies, We're Here for You!

New Web Site Provides Venting Venue for Fantasy Sports League
``Widows''
SAN FRANCISCO--(Business Wire)--
WomenAgainstFantasySports.com, a new web site conceived by a Marin
County woman abandoned by her husband for six months every year due to
his fantasy football addiction, launched on Aug. 8.

Allison Lodish, 35, of Kentfield, Calif., and two sympathizers
created the site as an outlet for people to ridicule, mourn and lament
the loss of their partners who spend an inordinate amount of time
online consuming player data, drafting and managing their teams,
scouring stats, scores, and injury reports and trash-talking with
friends and players in their leagues.

"I want to make one thing perfectly clear," Lodish writes in her
first blog entry on WomenAgainstFantasySports.com. "I am NOT a sports
hater, and in fact I am a huge fan...of REAL sports. I can scream at
the TV with the best of them. I grew up in a house with brothers ... I
feel the pain when my team loses."

"But now, I am simply a woman who has had it with the countless
hours my husband spends glued to the computer checking his fantasy
football crap. If he spent that much energy on ANYTHING else, we
wouldn't be here now, would we?"

There is much data confirming that Lodish is just one of many who
have been "widowed" by fantasy sports. According to the Fantasy Sports
Trade Association, fantasy sports is a $3-4 billion a-year industry
with more than 18 million adults in the U.S. participating - fantasy
football leads in popularity, followed by baseball. According to a
2007 study, more than two million teenagers in the U.S. and Canada are
active fantasy sports participants, indicating there are plenty of
budding consumers to stimulate continued industry growth.

In fact WAFS co-founder Azar McMaster, 31, of Salt Lake City,
Utah, contributed to the revolution with his admitted addiction to
fantasy football, participating in 10 fantasy football leagues in one
season alone. While he fondly remembers winning three of those
leagues, he recognized the impact his obsession was having on his
family. "That year I hit rock bottom. I wasted too much time on
fantasy sports - we fantasy sports fanatics definitely take it too
seriously," says McMaster. "I realized there are enough of us fantasy
dorks out there playing in several leagues, and there is a need for an
online gathering place for our significant others to share stories and
buy cool stuff that pokes fun at our addiction."

Besides giving a voice to partners of fantasy sports junkies,
WomenAgainstFantasySports.com will generate revenue from advertising
and merchandise sales.

"It was about four years ago when my husband started to play
fantasy football," says Lodish. "Had I known where this would lead, I
may not have been so eager for him to take up this `hobby'."

Is Lodish like the Peanuts' Lucy swiping away the pigskin from
Charlie Brown as he approaches to kick the proverbial fantasy
football?

"No way. WAFS isn't here to spoil anyone's fun - we're just making
our own entertainment and supporting one another," says Lodish. "The
website is a humorous retaliation for the millions out there who have
`lost' their significant others to the clutches of fantasy sports.
It's a forum for anyone who feels the need to address their partner's
fantasy sports compulsion," says Lodish.

McMaster underscores that WAFS is gender-neutral, despite the name
of the site. "Even though most people playing fantasy sports are men,
WAFS does not cater exclusively to women," says McMaster. "We welcome
all comers of the fantasy-possessed. Addiction favors no gender."
Studies indicate that about 15 percent of fantasy sports participants
are women.

However, Lodish foresees one potential pitfall for her new web
venture. "In households with only one computer, if the fantasy-fixated
spouse is constantly online managing their teams, their partner will
have to wait who knows how long to get onto WAFS and grouse?"

About WomenAgainstFantasySports.com

WomenAgainstFantasySports.com is an online venue for the bereaved,
annoyed and just plain perplexed who have lost a loved one to the vice
grip of online fantasy sports. Just visit
www.womenagainstfantasysports.com and you'll see what we mean.

WAFS
Allison Lodish, 415-595-8308
Co-founder
Allison@womenagainstfantasysports.com
or
Azar McMaster, 801-712-2563
Co-founder
Azar@womenagainstfantasysports.com

Copyright Business Wire 2008