LifeLock(R) Develops Comprehensive Fraud Advisory Board

Mon Aug 18, 2008 1:19pm EDT

* Reuters is not responsible for the content in this press release.

Board Designed to Reveal New Identity Theft Trends
TEMPE, Ariz.--(Business Wire)--
Designed to provide LifeLock(R) with new insight and unrivaled
expertise, LifeLock, the industry leader in identity theft protection,
has developed a comprehensive group of fraud and privacy experts. The
LifeLock Fraud Advisory Board will not only provide insight on
identity theft and fraud trends but also new consumer threats and
emerging industry solutions.

   "When LifeLock started three years ago, we had a goal of creating
an advanced group like this," said LifeLock CEO Todd Davis. "I am
excited to see what information is brought forth from these diverse
individuals we have brought together, not only related to the crime as
it exists now, but also knowledge of additional points of consumers'

   The Fraud Advisory Board is composed of nine board members:

   --  Souheil Badran- Senior Vice President and General Manager of
        eCommerce Solutions for First Data. With Badran at the helm,
        First Data eCommerce Solutions enables businesses to transact
        securely in an eCommerce and Card Not Present environment and
        tailors to the unique needs of conducting commerce in the
        digital age.

   --  Robert Blattberg - Professor of Marketing and Director of the
        Center for Marketing Technology and Information at the Tepper
        School, Carnegie-Mellon University. Blattberg has authored
        several books, including the Marketing Information Revolution
        (Harvard Business Press) and Customer Equity (Harvard Business

   --  Frank Caruana - LifeLock Director of Consumer Products.
        Caruana has been a leader in the introduction and development
        of innovative and significant product launches to the banking
        industry, including balance transfers, industry's first NO FEE
        Gold Card, MasterCard Business Card/Procurement Card,
        Transaction Level Processing, Risk Based Pricing, Shoppers
        Assurance/Warranty Extension, Optimization Software, and
        Anti-Money Laundering risk scores.

   --  Ori Eisen - Founder and Chairman of the 41st Parameter. Eisen
        spent the last 10 years in the information technology
        industry. His background includes an in-depth application of
        innovative solutions for preventing business-to-consumer
        e-commerce fraud.

   --  Tim Grace - CEO and President of BasePoint Analytics.
        BasePoint has pioneered the successful introduction of fraud
        analytics in the mortgage industry. Grace has spearheaded
        BasePoint's strategy to deliver advanced fraud prevention
        solutions and services for lenders, investment banks and due
        diligence firms.

   --  Joel S. Lisker: Senior Vice-Chairman of Dudinsky Lisker &
        Associates, LLC, a Washington, D.C., based business
        development and political consulting firm. Previously, Lisker
        served as Senior Vice President for Security and Risk
        Management for MasterCard International, where he was
        instrumental in developing technical solutions and strategies
        to thwart the efforts of organized crime, and also as head of
        Corporate Security, with responsibility for safeguarding
        MasterCard employees, premises and property throughout the
        world. Lisker has also worked for the FBI as a Special Agent
        against domestic terrorist groups and Senior Trial Attorney in
        the U.S. Department of Justice Criminal Division.

   --  Bruce Lowthers, Jr. - General Manager and Senior Vice
        President of Global Software Services for Fidelity National
        Information Services. Within the United States its software
        platform is responsible for processing over 80% of the
        country's debit card transactions.

   --  Kevin Mitnick - Considered "World's Most Famous Hacker," and
        author of several books on fraud and criminal methods. With
        more than 15 years of experience in exploring computer
        security, Mitnick is a largely self-taught expert in exposing
        the vulnerabilities of complex operating systems and
        telecommunications devices.

   --  Lyn Porter - Senior Director of Global Merchant Risk
        Management for PayPal, where she is responsible for Global
        Policy as it relates to Merchant Risk, Merchant Monitoring and
        Merchant Loss Prevention. Previously, she was the Vice
        President of Risk Operations for First Data Corporation,
        Cardservice International.

   These members represent diverse specializations in areas such as
fraud detection and management, cyber-crime, regulatory and law
enforcement, risk analytics and consumer advocacy. Members will meet
twice a year, beginning in October.

   With the Federal Trade Commission showing a 16% increase in
identity theft and fraud complaints from 2006 to 2007, LifeLock has
created the Fraud Advisory Board in order to stay ahead of the crime.
As the industry leader in identity theft protection, LifeLock requests
on behalf of its clients that the national credit bureaus place fraud
alerts on its members' credit files, and requests that members' names
be removed from pre-approved credit card offer and junk mail lists.
LifeLock provides other services: WalletLock, eRecon and TrueAddress.
LifeLock is backed by a $1 million service guarantee.

   About LifeLock(R)

   Famous for its CEO giving out his Social Security Number in
advertising and national press, the company is experiencing strong
growth. Located in a secure facility in Tempe, Arizona, LifeLock(R)
( is a private company backed by Goldman
Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture
Partners. LifeLock was the winner of the 2008 American Business Awards
for Best Magazine Advertisement and Best Radio Advertisement. The
company was named recipient of the Red Herring 100 Global Award as one
of the Top 100 start-ups in the world and was listed among the
finalists for the Best Places to Work in 2007 by the Phoenix Business
Journal. Most recently, LifeLock was awarded both the Hot Growth Award
from bizAZ, and also the azFast 15 Award from the Arizona Business

LifeLock, Tempe
Jason Ovitt, Executive Director, Public Relations

Copyright Business Wire 2008