DesignBlox Announces Several New Customers for Its Adroit Banner Advertising Technology

BOSTON, MA, Aug 18 (MARKET WIRE) --
DesignBlox, the developers of Adroit, the next generation online
advertising platform that helps marketers maximize ad campaign success
and minimize production costs, today announced the addition of new
customers that are using the company's innovative technology. In addition
to long term clients Unicel and Constant Contact, new clients include La
Quinta Inns, Clairol, and advertising agencies Moxie Interactive, Hill
Holliday, Arnold Worldwide, Mullen and Moroch.

"Our momentum has been incredible and in only nine months we have been
able to sign on a number of brand marketers as well as advertising
agencies who are now using our technology," said Judy Gern, CEO of
DesignBlox. "While the online industry is still largely reliant on manual
production of hundreds -- and sometimes even thousands -- of creative
units for their campaigns, our customers are seeing significant gains in
time saved, campaign flexibility, cost savings and overall effectiveness
that can be realized by powering their creative with Adroit."

Adroit takes the burden out of the creative production process by
dynamically enabling a single ad to automatically deliver exactly the
right offer, message and imagery to the right audience. Online
advertisers can now, for the first time, easily modify, test and optimize
their live creative, gain a deeper understanding of the true response
drivers and improve overall campaign performance.

About Adroit

Adroit, powered by DesignBlox, is an ASP-based platform that allows
advertisers to dynamically alter components of their live Flash display
ads in real time without having to redesign, rebuild or retraffic an
existing ad, allowing a single ad template to become unlimited versions
of itself. The platform can sequence messages based on any number of key
behavioral targeting and demographic variables that are defined by the
user, and, Adroit enabled ads can be driven by business rules with data
from RSS feeds or external databases. Adroit technology also includes A/B
and multivariate testing capabilities that help to determine the
effectiveness of individual ad components; including messaging and banner
images. The platform works with any Flash display ad, including
expandable units, giving advertisers the power to design however they
want, then manage and test the contents in real-time saving both time and
money.

MEDIA CONTACT
Kate Larkin
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