Pontiflex To Host Training Webinar For Transparent CPL Advertising

Helps brand/direct marketers and interactive agencies plan, setup,
manage and optimize high ROI CPL campaigns
BROOKLYN, N.Y.--(Business Wire)--
Pontiflex, the only open and transparent cost per lead (CPL)
market, today announced it will host a free webinar training session
for online marketers and interactive agencies on September 17, 2008
from 1:00 - 2:00 p.m. EDT . The webinar is targeted towards online
marketers looking to build a pipeline of qualified, brand-specific
leads for their e-newsletters, community sites, reward programs and
sales teams in a cost-effective way.

Register for the webinar today at:
https://www2.gotomeeting.com/register/635930187

CPL advertising is growing rapidly as marketers are demanding
increased returns on online marketing in a tough economy. The 2007 IAB
PWC Internet spending study showed that for the first time, spending
on performance based advertising exceeded that on CPM pricing models.
CPL advertising enables marketers to maximize ROI by paying only for
qualified leads - not for clicks and impressions that might never
convert.

"CPL advertising is the biggest missed opportunity for many online
marketers and interactive agencies," says Jared Blank, CEO, Tripmela,
an industry leading travel website. Tripmela uses CPL advertising to
buy qualified leads to build a travel deals newsletter. The training
will explore how Tripmela increased conversion rates by 70% using CPL
advertising.

In the course of the one-hour session, participants will learn how
to set up, manage and optimize transparent CPL campaigns as easily as
they would search engine marketing campaigns. After the session,
attendees will be able to:

-- Select publishers based on campaigns goals

-- Upload/create new direct response and display banners priced
on a CPL basis

-- Place creative on selected publishers

-- View centralized reporting and optimize campaigns by mapping
leads to their sources

-- Send leads in real-time for follow-up marketing

"With transparency a reality in the lead generation market, we are
seeing an increasing number of marketers adding CPL campaigns to their
marketing plans," said Zephrin Lasker, Co-founder and CEO, Pontiflex.
"After this session, they will be able to automate CPL campaign setup
and management. It's a great skill set to acquire, especially during
tough economic times."

Pontiflex raised $2.5M in Series A funding in April 2008 from
leading venture capital funds New Atlantic Ventures (www.navfund.com)
and Greenhill SAVP (www.gsavp.com).

For more information on this webinar, please visit the Pontiflex
CPL blog.

About Pontiflex

Pontiflex is the first open cost per lead (CPL) market for
publishers, advertisers and technology providers. Advertisers connect
to interested consumers through Pontiflex and pay only for specific
customer leads, not just clicks or impressions that might never
convert.

Pontiflex has redefined consumer lead generation through CPL, the
fastest growing segment in online advertising. The company makes
advertising accountable by eliminating the traditional guesswork
inherent in CPM and CPC models to give marketers leads they can trust.

Horn Group, Inc
Leo Tignini, 646-202-9760
ltignini@horngroup.com

Copyright Business Wire 2008