Consortium Formed to Expand Recycling Options for Bioplastics

Tue Aug 19, 2008 12:33pm EDT

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Brand Owners, Recyclers, Retailers, NGOs and Academia Help Launch Bioplastics
Recycling Consortium

WINSTON SALEM, N.C., Aug. 19 /PRNewswire/ -- Primo Water Corporation,
along with 19 other organizations, has launched a new group to address
recycling opportunities with bioplastics -- the Bioplastics Recycling
Consortium. The Consortium's mission is to develop an effective, efficient and
economical recovery system and end markets for post-consumer bioplastic
materials. In doing so, the multi-industry Consortium will help ensure that
bioplastics fulfill their promise of being a fully renewable and truly
sustainable material for manufacturers, retailers, waste management, and
recycling companies and consumers interested in developing packaging materials
that are better for our environment.
    Participants in the Consortium's first meeting represented the waste and
recycling industry, brand owners, retailers, academic and research
institutions, and NGOs, an intentional effort to bring together an eclectic
group that will provide a 360-degree perspective on bioplastics in the waste
stream.
    "Packaging born of renewable material, then recycled and reused for new
packaging is the ultimate definition of sustainability. The Bioplastics
Recycling Consortium has great potential because it's the first dedicated
effort to bring together multiple links in the value chain to talk
specifically about bioplastics life cycle," said Tim Ronan, vice president of
marketing for Primo To Go.  Primo recently introduced the first nationally
distributed single serve bottled water whose bottle is made from plant based
Ingeo(TM) natural resin, not crude oil like other water bottles. "Now is the
time to seize on the life cycle opportunities that non oil-based bioplastics
offer, and to develop an efficient recycling system that enhances the
sustainability of these products that are truly friendlier on our
environment."
    According to a study by the Freedonia Group, demand for bioplastics in the
U.S. is expected to increase 20 percent per year through 2010. The study also
projects that the greatest growth potential for bioplastics is in applications
such as films, bottles and food service products.
    The participants in the first consortium meeting included the Association
of Postconsumer Plastic Recyclers, Climate Neutral, NatureWorks LLC, Porter
Novelli, Primo Water Corporation, U.S. EPA Office of Solid Waste, University
of Florida Bill Hinkley Center for Solid and Hazardous Waste Management, and
the Yale Office of Sustainability. The Bioplastics Recycling Consortium is
currently scheduling its next meeting to take place during Fall 2008.
    About Primo Water Corporation
    Primo Water Corporation, a privately-held company based in Winston-Salem,
North Carolina, manufactures, markets, and services mineral enriched bottled
water that meets both the convenience consumers seek and the environmental
benefits they desire.  Today, three product lines make up Primo Water
Corporation's portfolio.  The first, introduced in June of 2005, offers 3 and
5 gallon Zero Waste bottles and an exchange program that rewards consumers for
recycling their bottles for refills.  The second, launched in April of 2008,
is a new line of Energy Star rated and stylish water coolers.  And the third
is a single-serve bottled water, in a more-environmentally-friendly bottle
made from plants, not crude oil.  According to blind taste tests, three out of
four consumers prefer Primo over the leading spring water and four out of five
prefer Primo over tap water.  To learn more, visit www.primowater.com.
SOURCE  Primo Water Corporation

Josiah McClellan of Porter Novelli, for Primo Water Corporation,
+1-212-601-8284, josiah.mcclellan@porternovelli.com
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