True Loan Developer Forms AJENE WATSON, LLC

NEW YORK, NY, Aug 20 (MARKET WIRE) --
Ajene Watson, financial exec and investment banking strategist credited
with developing the True Loan, has launched financial services company,
AJENE WATSON, LLC.

"I named the company after myself in testament of my willingness to
demonstrate transparency," says Ajene Watson, founder of AJENE WATSON, LLC
and developer of the True Loan. "If something is afoul, I can't just pack
up and start over as if the company was some nebulous detached entity.
This is my name; I must show it care." Watson's company is poised to offer
various consulting services; however, it is proposed the company will
operate primarily as a concept alchemy firm.

Specializing in the formulation and implementation of creative financial
and logistical strategies, the chief initiative is to deliver inventive
yet focused alternative investment banking and private lending services to
funds, high net-worth individuals, entertainers (industry) and
corporations (private & public). Services will include business
management and development, collateral valuation, private lending
consulting (for borrowers, agents and lenders), structured financial
products, concept and strategic development and fund raising. The company
is divided into two parts: a) Private Lending, and, b) Business
Development.

The Private Lending division of the firm will specialize in providing
affiliate and non-affiliate shareholders of publicly traded corporations
with restricted stock loans and non-recourse type stock loan services.
Lending consulting, education and product management will also be provided
via True Lending Platforms (www.TrueStockLoan.com), a subdivision.
"Shareholders using the True Loan program want legitimate and safe access
to the liquidity of securities," Ajene Watson stated. "Knowing that
securities can be pledged for a loan, in certificate form with restrictive
legends intact, while stock remain in the borrower's own name and account
is a big draw for shareholders; especially those with Rule 144 restricted
shares." Amidst a chaotic economy, the True Loan also appears as an
investment stabilizer for Fund and Portfolio Managers. Returns are fixed
and consistent with strong upside potential; boasting low risk as
investments are generally unaffected by typical market volatility. "It is
a non-wholly correlated transaction," stated Watson. "'Just what the
doctor ordered,' as they say." The business development division will
focus on the growth and development of emerging companies in both the
public and private markets.

"Business is off to a good start," tells Watson. In just a few weeks after
corporate formation, AJENE WATSON, LLC secured a $905k dollar contract for
business development and has attracted over $200mm in prospective
restricted stock loan transactions from NYSE, NASDAQ and AMEX company
stockholders.

Safe Harbor

Statements in this news release that are not historical facts, including
statements about plans and expectations regarding products and
opportunities, demand and acceptance of new or existing products, capital
resources and future financial results are forward-looking.
Forward-looking statements involve risks and uncertainties which may
cause the Company's actual results in future periods to differ materially
from those expressed. These uncertainties and risks include changing
consumer preferences, lack of success of new products, loss of the
Company's customers, competition and other factors.

For further information, contact:

At The Company:
AJENE WATSON, LLC
Email Contact

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