New York Auto Giant Goes Green: Long Island Car Dealer Group Aims to Reduce Carbon...

New York Auto Giant Goes Green: Long Island Car Dealer Group Aims to Reduce Carbon Emissions

MASSAPEQUA, N.Y.--(Business Wire)--
Climate change, fuel economy, renewable energy...all are terms
that we've been learning more about as media ramps up its "green"
initiative coverage.

This week NY Auto Giant and Carbon Neutrality (another Long Island
based company) have launched an innovative carbon emission reduction
program that will add to our environmental dictionaries the following
ground-breaking terms: Carbon Footprint, Carbon Offsetting, Carbon
Neutral, and Carbon Credits.

A Carbon Print (Carbon Footprint) equals the total amount of
carbon dioxide (CO2) and other greenhouse gases emitted over the life
of a product or service or... YOU. Like our unique fingerprints each
one of us has a carbon print which is the amount of carbon gas we emit
through our everyday actions. Carbon Offsetting is the act of
offsetting greenhouse gas emissions. A popular example of carbon
offsets is to plant trees to compensate for greenhouse gas emissions.
You contribute to greenhouse gas emissions through unavoidable actions
like heating your home but you can subtract from that negative impact,
your positive actions (like recycling) that work toward reducing the
dangerous gases in the environment. The net number yields your unique
carbon footprint. It's not an abstract theory; the Environmental
Protection Agency features a fun and informative "Personal Emissions
Calculator" on its website
www.epa.gov/climatechange/emissions/ind_calculator.html.

As an example: Stacey Simmons from Merrick, New York lives in a
2000 square foot home with her husband and two sons. Stacey drives a
mini-van that averages 18 mpg and her husband commutes to work by
train. In the winter, she keeps the heat at 68 degrees and cools the
house in the summer to 75 degrees. Although Stacey is diligent about
recycling newspaper, plastic, glass and aluminum, the EPA website
estimates her household's net carbon emission to be over 60,000 pounds
a year!

The ultimate goal is Carbon Neutrality referring to neutral
(meaning zero) total carbon release. This is accomplished by balancing
(offsetting) the amount of carbon released into the environment with
an equal amount removed. So don't feel guilty about buying your large
SUV, as long as you balance to as close to zero that purchase's
emissions with an equal amount of energy-saving actions like buying
Energy Star appliances, furnaces and light bulbs.

If your energy-saving actions come up a bit short of your goal of
achieving carbon neutrality you can make use of Carbon Credits. Carbon
Credits are exchanged, sold, purchased or donated by commercial and
individual customers who are interested in lowering their carbon
footprint on a voluntary basis.

In an effort to work towards Carbon Neutrality, New York
Automotive Giant is awarding participating dealership customers with
6000 miles of carbon credits. If you purchase a new automobile from
Lexus of Massapequa, Atlantic Audi, Atlantic Honda, Lexus of Rockville
Centre, or Millennium Honda you'll be given the opportunity to offset
the carbon emissions from your new car purchase. New York Auto Giant
will supply you with up to 6000 miles of carbon offsets, a Certificate
of Carbon Neutrality and a car window decal for mobile bragging
rights. Your donation will contribute towards projects that support
clean energy and will work towards reducing greenhouse gas emissions.
These projects include clean energy produced by wind power; farm power
which makes good use of animal wastes; and landfill gas capture, which
reduces the impact of our own wastes.

Carbon Neutrality
Joseph Turquie, 917-951-2069
jturquie@280PPM.com
or
Somos Partners
Claudia Cabrera-Cafarelli, 516-698-5451
Media Relations
mediarelations@somospartners.com

Copyright Business Wire 2008