'Snobootz' Designed for Safer Winter Driving

IDER, Ala.--(Business Wire)--
A unique new, lightweight tire accessory designed to help provide
safer driving conditions in winter weather coupled with easy
installation compared to snow chains is being announced today by
Navimetrix.

Named Snobootz, this revolutionary patent-pending winter traction
device for passenger cars and light trucks consists of a durable
fabric boot which wraps around the tire. The product features rubber
traction pads bonded to the fabric boot. The pads are embedded with
steel cleats for aggressive ice traction. Snobootz fits the most
popular size tires on cars and light trucks.

Kurt Lammon, president of Navimetrix, said, "Snobootz (available
at www.snobootz.com) are a great way to help ensure family safety
during snow and ice winter driving conditions. The installation
usually requires about a minute per tire. Snobootz offer an ideal
solution for winter traction, especially for smaller cars that often
have wheel clearances too tight to allow the use of tire chains."
Snobootz come as a set of two to cover both tires on the drive axle.

"The installation of Snobootz is simple and straightforward," said
Lammon. "The driver simply drapes the boot over the tire, drives
forward a few feet, then latches the hook-and-loop fastener which
holds the boot to the tire."

Independent third-party testing at Michigan Tech University's
Keweenaw Research Center (KRC) proved that Snobootz was about 20
percent faster than snow chains on ice from zero to 20 mph on a
full-size SUV. On a 10 percent ice-covered grade, Snobootz allow a
vehicle to climb, come to a complete stop on the slope, and then
continue the climb again without sliding backwards.

In KRC installation tests, Snobootz proved to be 66 percent faster
than tire chains. This means the driver will be less exposed to
roadside hazards, and more likely to use them when necessary. Also, at
one-third the weight of chains, Snobootz are easier to handle and
store. Lammon said that although Snobootz are not designed for
extended use on dry pavement, the tough rubber traction pads have been
proven to last more than 200 miles, which exceeds the life expectancy
of tire chains on dry pavement.

Snobootz are available at www.snobootz.com at a suggested list
price of $250 per pair.

For further information contact: Kurt Lammon, 800-420-1062,
kurt@snobootz.com.

for Navimetrix
Patrick Wilson, 865-922-3380

Copyright Business Wire 2008