EdgeCast and Mashable Partner to Accelerate Social Media News and Information

Tue Aug 26, 2008 2:39pm EDT

* Reuters is not responsible for the content in this press release.

Leading Rich Media CDN Improves Speed and Availability of Top
                        Social Media News Site
LOS ANGELES--(Business Wire)--
EdgeCast Networks, the superior, cost-effective rich media content
delivery network (CDN), today announced that Mashable, the number one
social networking and social media news site, is using the EdgeCast
content delivery network to accelerate delivery of its site content
around the world.

   "Mashable has rapidly become the go-to site for social media news
from around the world, and quickly established a leadership position
in the social media sphere," said James Segil, president of EdgeCast
Networks. "That position of popularity has put pressure on their
infrastructure, and we're pleased they decided to turn to us to
alleviate that pressure and ensure their site content is reliably

   As Mashable viewership was growing and spreading around the world,
they needed their site to load more quickly. By staging their content
on the EdgeCast global content delivery network, Mashable was able to
maintain better than 99.99% availability while reducing site load by
more than 50%. Each of Mashable's web pages are generally "heavy,"
which means they contain a large number of components that need to be
loaded dynamically with each page request. This places a significant
burden on Mashable's primary web servers, especially when a blog post
becomes hot news and is suddenly linked to from all over the web. This
posed a significant challenge for accelerating the delivery of each
page and ensuring every element was loaded quickly every time,
regardless of the end user's location. With millions of readers coming
to Mashable's site to get the latest daily dose of news on the
blogosphere, the bar was set high and Mashable's brand depends on
their site being up and loading fast.

   "The richness of our site pages presented a considerable challenge
for effective content acceleration, especially as we are growing so
quickly," said Christopher Peri, CTO of Mashable. "We needed to
offload the content to a content delivery network that could not only
improve our performance but also enable nearly unlimited growth. The
performance gains we have seen with EdgeCast show that we made an
excellent decision. We also wanted a CDN that was responsive and
engaged, and the customer service from the EdgeCast team has been

   EdgeCast has built a global content delivery network designed for
today's rich media Internet. Engineered with high-performance speed
and a highly scalable, globally load balanced architecture that
supports massive audiences and flash crowds, the EdgeCast network
outperforms rivals by significant margins. Customers are experiencing
dramatic performance improvements and substantial cost savings when
switching from competitors such as Limelight Networks, Akamai and

   About EdgeCast Networks, Inc.

   EdgeCast offers a superior, cost-effective global content delivery
service that gives our customers and partners competitive advantage in
the delivery of digital media. Our world-class content delivery
platform provides customers the cost benefits and flexibility of
controlling their own content delivery network while freeing them from
capital investments and operational hassles. To learn more, visit

   About Mashable

   Founded in July 2005, Mashable is the world's largest blog focused
exclusively on Web 2.0 and Social Networking news. With more than 5
million monthly pageviews, Mashable is the most prolific blog
reviewing new Web sites and services, publishing breaking news on
what's new on the web. Please visit www.mashable.com for more

EdgeCast Networks
Anthony Citrano, 310-479-3200, x255

Copyright Business Wire 2008