UPDATE 1-Goldman Sachs revises rating on European media stocks

Wed Aug 27, 2008 7:15am EDT

 (Adds details)
 Aug 27 (Reuters) - Goldman Sachs revised its rating on
several European media stocks, and added Publicis Groupe SA
(PUBP.PA) and British Sky Broadcasting (BSY.L) to its
conviction buy list, saying both stocks were structurally solid
and were trading at a significant cyclical discount.
 The brokerage raised its rating on the stock of
ProSiebenSat1 Media AG (PSMG_p.DE), sending its shares up 5
percent to 6.651 euros.
 Goldman downgraded French TV broadcaster M6 (MMTP.PA) and
Antena 3 de Television SA (A3TV.MC) and added the companies to
its conviction sell list.
 The following table lists the ratings and price target
assigned by Goldman to the companies.
 COMPANY NAME                            RATING        PRICE
TARGET   CURRENT PRICE
                                      New       Old
 Aegis Group (AEGS.L)                 Neutral   --       
135 p*          114 p
 Antena 3 de Television SA (A3TV.MC)  Sell      Neutral 
5.90 euros      6.25 euros
 Axel Springer (SPRGn.DE)             Neutral   --      
79.3 euros     71.59 euros
 British Sky Broadcasting (BSY.L)     Buy       Buy      
593 p        452.25 p
 CTC Media (CTCM.O)                   Buy       Neutral
$31.03          $19.59
 Eniro (ENRO.ST)                      Neutral   --     
30.93 Sek**     27.60 Sek
 Havas (EURC.PA)                      Buy       Neutral 
4.10 euros      2.58 euros
 Independent News & Media (INME.I)    Sell      Neutral 
1.59 euros     1.369 euros
 ITV (ITV.L)                          Neutral   Sell      
48 p          41.8 p
 JCDecaux (JCDX.PA)                   Sell      Neutral 
16.7 euros     14.81 euros
 Johnston Press (JPR.L)               Sell      Neutral   
44 p            48 p
 Lagardere (LAGA.PA)                  Neutral   --      
43.4 euros     37.70 euros
 M6-Metropole Television (MMTP.PA)    Sell      Neutral
15.08 euros     15.04 euros
 Mediaset (MS.MI)                     Neutral   Sell     
5.7 euros      4.80 euros
 PagesJaunes Groupe (PAJ.PA)          Neutral   --     
11.20 euros      9.44 euros
 ProSiebenSat1 Media (PSMG_p.DE)      Buy       Neutral 
7.93 euros     6.690 euros
 Publicis (PUBP.PA)                   Buy       Neutral
28.95 euros     21.97 euros
 Seat Pagine Gialle (PGIT.MI)         Sell      --     
0.102 euros    0.1015 euros
 Thomson Reuters TRIL.L             Neutral   --      
1861 p          1484 p
 TradeDooubler (TRAD.ST)              Neutral   Buy     
70.8 Skr       56.00 Skr
 Trinity Mirror (TNI.L)               Buy       Sell     
139 p        103.75 p
 TVN TVNN.WA                        Neutral   Buy     
22.85 Pln***   17.62 Pln
 Vivendi (VIV.PA)                     Neutral   --      
29.23 euros    25.58 euros
 Wolters Kluwer (WLSNc.AS)            Buy       Neutral 
20.01 euros    16.00 euros
 Yell Group (YELL.L)                  Buy       Neutral   
121 p       103.75 p
 *p - pence
 **Sek - Swedish Crown
 *** Pln - Zloty
 (Reporting by Vidya L Nathan in Bangalore)


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