The Explosive Action Blockbuster Smashes its way Onto DVD and Blu-Ray(TM) Hi-Def

'THE INCREDIBLE HULK'

UNIVERSAL CITY, Calif., Aug. 27 /PRNewswire/ -- From the Marvel Universe
of the world's most popular Super Heroes comes the $234.6 million worldwide
summer hit that fans have been waiting for as "THE INCREDIBLE HULK" blasts
onto DVD and Blu-ray Hi-Def from Universal Studios Home Entertainment and
Marvel Studios on October 21, 2008. Filled with unstoppable action,
spectacular visual effects, and non-stop thrills, "THE INCREDIBLE HULK" is
directed by Louis Leterrier and features an all-star cast including Academy
Award(R) nominees Edward Norton and Tim Roth, Liv Tyler and Academy Award(R)
winner William Hurt. The visually spectacular, super-charged release will be
available in three versions: a three-disc Special Edition DVD available for a
limited time only; a two-disc Blu-ray release, offered in collectible 3D
lenticular packaging for a limited time only; and a single-disc DVD edition.
Both the Special Edition DVD and Blu-ray releases include over two hours
of bonus extras, including an exclusive, never-before-seen alternate opening
and a digital copy of the film that is iPod, PC or MAC compatible. The two-
disc Blu-ray set, offering the perfect picture and purest digital sound, will
also include all-new, interactive features including My Chat, an innovative
application that allows viewers to communicate with friends and family while
watching the film for a fully immersive, exclusive experience.
The suspense-filled, action-packed story is the epic tale of Dr. Bruce
Banner, whose life has been changed forever by a dose of gamma radiation that
transforms him when provoked into the terrifying and powerful Hulk. Though
pursued by military leaders intent on harnessing his unbelievable strength as
a secret weapon, Banner must call upon the hero within himself to battle an
equally powerful adversary, The Abomination.
The single-disc edition includes the film and deleted scenes. In addition
to these components, both the Special Edition DVD and the Blu-ray Hi-Def
release will include the following:
BONUS FEATURES -- SPECIAL EDITION DVD AND BLU-RAY(TM) HI-DEF:

-- Alternate Opening
-- The Making of "THE INCREDIBLE HULK": An in-depth look at the making of
the blockbuster film, featuring interviews with Edward Norton, director
Louis Leterrier, and producers Avi Arad, Kevin Feige and Gale Anne Hurd
and the entire cast and crew. The documentary covers the film's
innovative take on the character, look and storyline, as well as the
casting process, production and profile of director Louis Leterrier.
-- Becoming The Hulk: This featurette focuses on Edward Norton's approach
to the iconic role and the incredible visual effects employed by
award(R)-winning studio Rhythm & Hues to create the character on
screen.
-- Becoming The Abomination: From the first motion-capture session to the
visual effects at Rhythm & Hues, viewers go behind the scenes with
actor Tim Roth and watch as he transforms both his mind and body into
the super villain known as The Abomination.
-- Anatomy of a Hulk Out: Behind-the-scenes looks at three of the movie's
most exciting action sequences:
-- Hulking Out in the Bottling Plant -- Go inside the first action
sequence of the film where both viewers and the army are given a
glimpse of the Hulk to come.
-- Hulking Out on Campus -- A behind-the-scenes look at the creation of
a Hulk action sequence, featuring airplanes, guns, and even a sound
machine.
-- Hulking Out in Harlem -- From pre-visualization animatics to visual
effects, this featurette shows how filmmakers created one of the
largest action sequences in Marvel film history.
-- From Comic Book to Screen: See the incredible comic books come to life
courtesy of narration, sound effects and "living" panels of action.
-- Feature Commentary With Director Louis Leterrier And Cast
-- Digital Copy of "THE INCREDIBLE HULK": Compatible with PC, Mac or iPod.
-- Deleted Scenes

BONUS FEATURES -- EXCLUSIVE TO BLU-RAY(TM) HI-DEF:
-- U Control: Universal's exclusive signature feature, U Control puts
viewers one click away from going deeper into the making of the film
without ever interrupting the movie, through animated comic book
panels, storyboards, early renderings of the visual effects,
interactive cast and crew interviews and exclusive information about
the characters, back story, and "THE INCREDIBLE HULK" physics.
-- Thunderbolt Files -- Explore the top-secret files of the forces
hunting The Hulk with this interactive feature that takes you deeper
into the movie -- without ever leaving the film.
-- Scene Explorer -- Discover the secrets behind the special effects!
Explore all the individual layers that go into an effects-intensive
scene with this unique Blu-ray feature.
-- Comic Book Gallery -- Enjoy a Hi-Def experience of the classic comic
book images that inspired key shots in the movie.

-- BD-LIVE FEATURES -- Blu-ray and Playstation3 players with an Internet
connection can access exclusive interactive applications that allow
viewers to communicate with friends and family while watching the film:
-- My Chat -- Just plug your player into your Internet connection and
connect to BD-Live to chat with friends while watching the movie and
conduct your very own private screening discussions.
-- My Scenes Sharing -- Share your favorite clips with your buddies
through the BD Live Internet connection

Synopsis
"First, there was the rousing 'Iron Man'. Now Marvel Entertainment brings
the equally exhilarating 'The Incredible Hulk.'" (Vince Horiuchi, The Salt
Lake Tribune)
Academy Award(R) nominee* Edward Norton stars as scientist Bruce Banner, a
man who has been living in shadows, scouring the planet for an antidote to the
unbridled force of rage within him: the Hulk. But when the military
masterminds who dream of exploiting his powers force him back to civilization,
he finds himself coming face to face with his most formidable foe: the
Abomination -- a nightmarish beast of pure aggression whose powers match the
Hulk's own!
Also starring Liv Tyler, Oscar(R) nominee** Tim Roth, and Oscar(R)
winner*** William Hurt, "The Incredible Hulk" is "steeped in action and
spectacular special effects" (Claudia Puig, USA TODAY) and delivers a mind-
blowing final showdown that can only be summed up with one word...INCREDIBLE!
"Academy Award(R)" and "Oscar(R)" are registered trademarks and service
marks of the Academy of Motion Picture Arts and Sciences.
*1996 Best Supporting Actor, "Primal Fear." 1998 Best Actor, "American
History X."
**1995 Best Supporting Actor, "Rob Roy."
***1985 Best Actor, "Kiss of the Spider Woman."

CAST AND FILMMAKERS
Directed By: Louis Leterrier
Screenplay and Screen Story: Zak Penn
Produced By: Avi Arid, Kevin Feige, Gale Anne Hurd
Director of Photography: Peter Menzies, Jr.
Edited By: John Wright, Rick Shaine, Vincent Tabaillon,
Production Designer: Kirk M. Petruccelli
Costume Designer: Renee Bravener, Denise Cronenberg
Original Music By: Craig Armstrong
Cast: Edward Norton, Liv Tyler, Tim Roth, William Hurt, Tim Blake Nelson,
Ty Burrell, Lou Ferrigno as the voice of "The Incredible Hulk"

TECHNICAL INFORMATION
Street Date: October 21, 2008
Pre-Order Close: September 9, 2008 (DVD)
September 2, 2008 (Blu-ray)
Packaging Layout and Design: Copyright (C) 2008 Universal Studios.
All Rights Reserved.
Price: Single Disc SRP $29.98
Special Edition SRP $34.98
Blu-ray(TM) Hi-Def SRP $39.98
Rating: PG-13 for sequences of intense action violence, some frightening
sci-fi images and brief suggestive content
Running Time: 1 Hour 53 Minutes

DVD
Selection Number: 2005905 (Widescreen)
2006222 (Full Frame)
Layers: Dual
Aspect Ratio: 2.35:1 (Anamorphic Widescreen)
1.33:1 (Full Frame)
Technical Info:
English Audio: DTS HD Master Audio 5.1 / Dolby Digital 2.0
Spanish and French Audio: DTS Surround 5.1
Subtitles: English, Spanish, French

BLU-RAY Hi-Def
Selection Number: 20007317
Layers: BD-50
Aspect Ratio: Widescreen 2.35:1
Technical Info:
English Audio: DTS HD Master Audio 5.1 / Dolby Digital 2.0
Spanish and French Audio: DTS Surround 5.1
Subtitles: English, Spanish, French

For artwork, please log on to our website at http://www.ushepublicity.com

About Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a
division of Universal Studios (http://www.universalstudios.com). Universal
Studios is a part of NBC Universal, one of the world's leading media and
entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. Formed in May 2004
through the combining of NBC and Vivendi Universal Entertainment, NBC
Universal owns and operates a valuable portfolio of news and entertainment
networks, a premier motion picture company, significant television production
operations, a leading television stations group, and world-renowned theme
parks. NBC Universal is 80%-owned by General Electric, with 20% owned by
Vivendi.
About Marvel Entertainment
With a library of over 5,000 characters built over more than sixty years
of comic book publishing, Marvel Entertainment, Inc. is one of the world's
most prominent character-based entertainment companies. Marvel utilizes its
character franchises in licensing, entertainment (via Marvel Studios and
Marvel Animation) and publishing (via Marvel Comics), with emphasis on feature
films, television, DVD, consumer products, video games, action figures,
role-playing toys and promotions. Marvel's strategy is to leverage its
franchises in a growing array of opportunities around the world. For more
information visit http://www.marvel.com.
The Incredible Hulk, the Movie(C) 2008 MVL Film Finance LLC. MARVEL, The
Incredible Hulk, all character names and their distinctive likenesses: TM &
(C) 2008 Marvel Entertainment, Inc. and its subsidiaries. All rights reserved.
Super Hero(es) is a co-owned registered trademark. "Academy Award(R)" is the
registered trademark and service mark of the Academy of Motion Picture Arts
and Sciences.
CONTACTS: Universal Studios Home Entertainment
Evan Fong Scott Lyons
Executive Director, Publicity Manager, Print Publicity
(818) 777-5540 (818) 777-0523
Evan.Fong@nbcuni.com Scott.Lyons@nbcuni.com

Kelly Castell Nicole Canizales
Manager, Broadcast Publicity Manager, Online Publicity
(818) 777-0549 (818) 777-0115
Kelly.Castell@nbcuni.com Nicole.Canizales@nbcuni.com

SOURCE Universal Studios Home Entertainment

Evan Fong, Executive Director, Publicity, +1-818-777-5540,
Evan.Fong@nbcuni.com, or Kelly Castell, Manager, Broadcast Publicity,
+1-818-777-0549, Kelly.Castell@nbcuni.com, or Scott Lyons, Manager, Print
Publicity, +1-818-777-0523, Scott.Lyons@nbcuni.com, or Nicole Canizales,
Manager, Online Publicity, +1-818-777-0115, Nicole.Canizales@nbcuni.com, all
of Universal Studios Home Entertainment