Research and Markets: Unicredit S.P.A. - IT Sales Opportunities - 2008 is Meant for...

Research and Markets: Unicredit S.P.A. - IT Sales Opportunities - 2008 is Meant for IT Vendors Intending to Help Them Identify Selling Opportunities within the Company

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/d47b6b/unicredit_s_p_a)
has announced the addition of the "UniCredit S.p.A. - IT Sales
Opportunities - 2008" report to their offering.

UniCredit S.p.A. is a holding company of an Italian banking group.
The Group is divided into eight divisions: Asset Management, Retail,
Central Eastern Europe, Poland's Markets, Corporate, Markets and
Investment Banking, Private Banking and Household Banking. Through its
network of companies, the Group provides a range of products and
services that include traditional banking products, bancassurance,
loans, leasing and investment products, which it offers to individuals
and households, as well as professionals, small and medium companies
and corporations. The Group owns local banks in a number of
Central-Eastern European countries (CEECs), including Poland,
Bulgaria, Croatia, Turkey, Slovakia, Romania and the Czech Republic.
Unicredit S.p.A. is also present through offices and representatives
worldwide in Europe, Asia and the United States. In the fiscal year
ended December 31, 2007, UniCredit acquired Capitalia Group.

Industry trends and drivers have a direct or indirect effect on IT
spending of all companies operating within an industry. For example -
increased threat perception and incidence of fraud would result in
increase in demand for security software and hardware. Thus, we can
conclude that industry spending on any particular IT product or
service is an important indicator of the criticality of that product
or service for the industry. Based on the IT spend information
available in 'TechNavio', we have computed a 'criticality score' for
various IT products and services, for UniCredit.

Various company level developments and events are important
indicators of selling opportunities and drive the sales of IT products
and services. For example - an acquisition by UniCredit might result
in opportunities for IT migration and integration services. By
tracking these sales drivers (using 'TechNavio'), we have arrived at a
demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and
company level developments and events, we have made the 'IT Selling
Opportunities Map' for hardware, software and IT services for
UniCredit. These maps have been divided into four zones representing
Level I, Level II and Level III opportunity areas. Level I opportunity
areas have the highest scores and hence, there is a high probability
that UniCredit will buy these products and services. Level II
opportunity areas have lower scores and hence, lower probability to
sell to UniCredit. Level III opportunities have the lowest scores and
hence, unlikely to sell to UniCredit.

The report is meant for IT vendors and intends to help them
identify selling opportunities within the company. Furthermore, the
identified sales drivers can be used to penetrate these accounts or
increase current share of the customers wallet. Also, the report lists
key IT spending decision makers, which enables the salesperson to
directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a
market intelligence platform for the IT industry. It builds on the
intelligence available within TechNavio, and leverages on the custom
research experience of the Technology Navigators. TechNavio is built
on years of experience of the authors in deep dive custom research and
consulting for over 30 Fortune 500 companies and numerous large and
mid-sized companies.

Key Topics Covered:

1. Company Overview

1.1 Business Overview

1.2 Key Figures

1.3 Corporate Headquarters

2. IT Spending and Deployments

3. IT Sales Opportunities

3.1 IT Sales Opportunities - Software

3.2 IT Sales Opportunities - Hardware

3.3 IT Sales Opportunities - Services

4. Sales Drivers

4.1 Being Environmental Friendly

4.2 Customer Segmentation & Targeting

4.3 Cutting Costs & Gaining Efficiency

4.4 Facilities Expansion

4.5 Globally Integrated Banking Platform

4.6 Improving Customer Service

4.7 Increasing Employee Productivity

4.8 Mergers & Acquisitions

4.9 Partnerships & Alliances

4.10 Promotional Initiatives

4.11 Rapid Product Configuration & Time-to-Market

5. Conclusion

Appendix A: Key IT Spending Decision Makers

Italy

Appendix B: Definitions

B.1 Software

B.2 Hardware

B.3 Services

Appendix C: Methodology

C.1 Evaluating Criticality Score

C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT
Services

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

For more information visit
http://www.researchandmarkets.com/research/d47b6b/unicredit_s_p_a

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008