Research and Markets: Telefonica - IT Sales Opportunities - 2008 Lists Key IT Spending...

Research and Markets: Telefonica - IT Sales Opportunities - 2008 Lists Key IT Spending Decision Makers, Enabling Salespersons to Directly Contact Key Executives within the Company

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/108b53/telefonica_it_sa)
has announced the addition of the "Telefonica - IT Sales Opportunities
- 2008" report to their offering.

Telefonica, S.A. (Telefonica) together with its subsidiaries and
investees (Telefonica Group), operates mainly in the
telecommunications, media and entertainment industries. The Telefonica
Group is also involved in media and contact center activities though
investments in Telefonica de Contenidos and Atento. The Company
operates through three segments Telefonica Spain, Telefonica Europe
and Telefonica Latin America. Telefonica Spain oversees the wireline
and wireless telephony, broadband and data businesses in Spain.
Telefonica Latin America oversees the same businesses in Latin
America. Telefonica Europe oversees the wireline, wireless, broadband
and data businesses in the United Kingdom, Germany, the Isle of Man,
Ireland, the Czech Republic and the Slovak Republic.

Industry trends and drivers have a direct or indirect effect on IT
spending of all companies operating within an industry. For example -
increase in demand for WiMax services might result in increase in
demand for the required infrastructure and access equipments by
Telefonica. Thus, we can conclude that industry spending on any
particular IT product or service is an important indicator of the
criticality of that product or service for the industry. Based on the
IT spend information available in 'TechNavio', we have computed a
'criticality score' for various IT products and services, for
Telefonica.

Further, various company level developments and events are
important indicators of selling opportunities and drive the sales of
IT products and services. For example - an acquisition by Telefonica
might result in opportunities for IT migration and integration
services. By tracking these sales drivers (using 'TechNavio'), we have
arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and
company level developments and events, we have made the 'IT Selling
Opportunities Map' for hardware (including telecom equipment),
software and IT services for Telefonica. These maps have been divided
into four zones representing Level I, Level II and Level III
opportunity areas. Level I opportunity areas have the highest scores
and hence, there is a high probability that Telefonica will buy these
products and services. Level II opportunity areas have lower scores
and hence, lower probability to sell to Telefonica. Level III
opportunities have the lowest scores and hence, unlikely to sell to
Telefonica.

The report is meant for IT and telecom equipment vendors and
intends to help them identify selling opportunities within the
company. Furthermore, the identified sales drivers can be used to
penetrate these accounts or increase current share of the customers
wallet. Also, the report lists key IT spending decision makers, which
will enable salesperson to directly contact the key executives within
the company.

TechNavio Insights is a set of reports based on TechNavio - a
market intelligence platform for the IT industry. It builds on the
intelligence available within TechNavio, and leverages on the custom
research experience of the Technology Navigators. TechNavio is built
on years of experience of the authors in deep dive custom research and
consulting for over 30 Fortune 500 companies and numerous large and
mid-sized companies.

Key Topics Covered:

1. Company Overview

1.1 Business Overview

1.2 Key Figures

1.3 Corporate Headquarters

2. IT Spending and Deployments

3. IT Sales Opportunities

3.1 IT Sales Opportunities - Software

3.2 IT Sales Opportunities - Hardware

3.3 IT Sales Opportunities - Services

4. Sales Drivers

4.1 Business Portfolio Management

4.2 Growth from Convergence

4.3 Growth from Enterprise Market

4.4 Growth from International Mobility

4.5 Growth from Mobile TV

4.6 Increasing ARPU from Existing Services

4.7 Mergers & Acquisitions

4.8 Network Capacity Planning

4.9 Network Coverage & Capacity Expansion

4.10 Partnerships, Alliances & Licensing

4.11 Using Handset Design & Functionality to Win Customers

5. Conclusion

Appendix A: Key IT Spending Decision Makers

Australia

Brazil

Germany

Spain

Appendix B: Definitions

B.1 Software

B.2 Hardware

B.3 Services

Appendix C: Methodology

C.1 Evaluating Criticality Score

C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT
Services

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

For more information visit
http://www.researchandmarkets.com/research/108b53/telefonica_it_sa

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

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